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Add another product

To add a product, open Settings > Products and click Add product. To open Settings, click your profile picture at the bottom of the sidebar, then click Settings. Fill in Product name and Website URL. Click Analyze. Hero Marketer builds the product context. You review and refine it, then save. The product is available in the campaign wizard the same day.

A product in Hero Marketer is one brand or offering that a business sells. A product belongs to a business, not to one Google Ads account. All the accounts of the business can use it. Each product carries its own website and its own product context. See Businesses, accounts and products.

Which business gets the new product​

The new product goes into the business of the active account. To add a product to another business, first switch to an account of that business in the account switcher. See Switch between accounts.

How many products you can add​

You can add up to 10 products to each business. There is no plan to upgrade. If the business already has 10, the add product flow shows You've hit your product limit instead of the form. Remove a product you no longer need to make room.

Adding a product needs credits​

Adding a product runs an AI read of its website to build the product context, so it uses credits. The website read usually uses under half a credit. It needs at least 0.5 credits in your balance before it starts. With no credits, Add product opens a preview of the flow with an offer to buy credits. After you buy, the flow unlocks on the same page. See How credits work.

When a separate product makes sense​

Add a new product, and not an existing one, when:

  • You launch a new brand in the same business.
  • You want to advertise a sub product on its own: a free tier, an enterprise tier, or a specific feature with its own buyer.
  • You acquire a company and want to run its ads through your account.

The test is positioning. If two offerings share keywords, ad copy, and audience, they should be one product. If they have meaningfully different positioning or buyer types, make them separate products so their keyword clusters and ad copy do not blur together.

Add a product​

  1. Open Settings > Products. To open Settings, click your profile picture at the bottom of the sidebar, then click Settings.
  2. Click Add product. A short setup opens: Describe your product, then Check what we found, then the campaign wizard.
  3. Fill in the form:
    • Product name. What customers know it as. Up to 100 characters. Two products in one business cannot have the same name.
    • Website URL. Where your ads send traffic by default. You can enter a bare domain such as acme.com.
  4. Click Analyze. Hero Marketer reads the home page and the pricing page of the website, and builds the product context for the product. The step says We read its home page and pricing page, and write its ads from what we find. The read usually takes about 20 seconds.
  5. Check the product context under Check what we found. Click any point to edit it: the customer profile, pain points, jobs, value props, competitors, proof, and offers. To add a proof or an offer, type it in the empty row at the end of its list. Every section needs at least one point before you save. The proof and offer lists can be empty. Your ads quote the proof and offers word for word, so check that each line is true. See Check what we found.
  6. Click Save and create campaign. The product saves to the business of the active account, and the campaign wizard opens with the new product selected and its website as the landing page.

The website read is AI work, so it uses credits. It usually uses under half a credit. For what the product context contains and how to sharpen each section, see What product context is.

After you add a product​

The new product appears at once in the campaign wizard. To pick it, click the product in the Show my ad for sentence. You can build a campaign for it the same day. Existing campaigns do not change. Hero Marketer does not link campaigns to products: campaigns belong to the Google Ads account. See Businesses, accounts and products.

Edit a product later​

You can edit a product's name, website, and product context after you add it, from the same Settings > Products page. This is free. See Update a product.

Delete a product​

To remove a product, open Settings > Products, click the product, click Delete, and confirm the dialog.

When you delete a product, Hero Marketer removes its product record, its product context, and its saved campaign drafts. Hero Marketer does not pause, edit, or remove campaigns already created in Google Ads. They keep running.

You cannot delete the only product of a business​

You cannot delete the only product of a business. When you click Delete on the only product, the dialog shows This is the only product in and the name of the business. To remove the product, add another product to the business first. Then delete the old product. A disconnect does not remove products, because the business keeps them.

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