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Update a product

To edit a product, open Account → Products in the sidebar, click the product, click Edit, change any field, and click Save changes. Editing is free. Your edits apply to campaigns you build next. Existing campaigns are not rewritten.

A product in Hero Marketer is one thing you market inside a Google Ads account: its name, its website, its description, and its product context, the structured read of who buys it, the jobs they hire it for, your category, and the objections that hold buyers back. "Update a product" means changing any of those.

Edit a product​

  1. Open Account → Products in the sidebar. Each product shows as a card with its name, website, and when it was last edited.
  2. Click the product. Its detail page opens with two sections: Product information (name, description, website) and the product context (the customer profile, jobs, value props, objections, and competitors generated from your website).
  3. Click Edit at the top of the page. An orange editing indicator appears so you can tell you have unsaved work.
  4. Change any field. In one edit session you can fix a typo, sharpen a value prop, correct the customer profile, or rewrite a product-context bullet.
  5. Click Save changes. The page returns to its read-only view.

Editing any field this way is free. It saves your text straight to the product, with no AI call and no credit cost.

Edit the product context (customer profile, jobs, objections)​

The product context is the part of a product that feeds every keyword cluster, ad, and Hero AI answer, so it's the part most worth correcting. To edit it, open the product from Account → Products, click Edit, and change the bullets in the customer profile, pain points, main job, value proposition, competitors, and the emotional and social jobs. Click Save changes.

Editing product context sections is free. You're correcting the existing read by hand, not regenerating it, so there is no credit cost. For what each section drives downstream and how to sharpen it, see What product context is.

Run a fresh analysis instead of editing by hand​

If a product has changed enough that you want Hero Marketer to regenerate the product context from scratch rather than refine the current one bullet by bullet, add it as a new product. Adding a product runs a fresh analysis end to end against the name, description, and website you give it, then you can delete the old product once the new one is set up.

There is no standalone "Re-run analysis" button on an existing product. Editing the current bullets by hand is the supported path for incremental updates, and adding a new product is the path for a clean rebuild. Running that fresh analysis costs a small amount of credits (the analysis is an AI call); editing the sections of an existing product is free.

Change the website URL​

You can edit the website URL on a product's detail page: open Account → Products, click the product, click Edit, change the Website URL field, and click Save changes. The website is where your ads send traffic by default, so after changing it, check your live campaigns to confirm their landing page URLs still resolve. A broken landing page hurts quality score.

Changing the URL does not re-run the analysis. The product context stays as it is until you edit it or rebuild the product. If the new website describes a materially different product, refine the product context to match, or add a new product for a fresh analysis from the new page.

What your edits affect​

  • New campaigns built after you save use the updated name, description, and product context.
  • Existing campaigns are not retroactively rewritten. The keywords, ad copy, and extensions already live stay exactly as they were.
  • The dashboard is unaffected. Performance metrics are tied to the campaigns themselves, not to the product's description or context.
  • Hero AI picks up the updated product context immediately. New questions you ask reflect the new description and context.

When updating a product is the right move​

Edit a product when:

  • The product evolved. New features, a new target customer, or new positioning that your description and product context should now reflect.
  • The original description was too thin. First-time setup is often hurried. Coming back with more detail produces better keyword clusters and ad copy.
  • You're targeting a new buyer. If you decide to position the product for a new vertical, update the description and customer profile before building campaigns for that vertical.

When updating a product is the wrong move​

Editing the product is not the fix when:

  • You want different copy on one new campaign. The campaign wizard lets you customize copy per campaign without touching the product.
  • You want to advertise a genuinely different offering. Add a separate product instead, see Add another product.
  • You want to change pricing shown in your ads. Pricing in ad copy is set per campaign, not in the product. Adjust it in the wizard for new campaigns, or ask Hero AI to draft and apply updated ad copy on a live campaign.

Edits big enough to rebuild from​

Some changes are large enough that starting fresh beats editing in place:

  • Major repositioning. If the product now solves a different job, your existing keyword clusters may no longer fit. Consider pausing live campaigns and building new ones from a freshly analyzed product.
  • Renaming the product. Updating the name does not propagate into existing ad copy. Ask Hero AI to draft a fresh RSA for each affected ad group, or build new campaigns.
  • Switching the website domain. Change the URL, then check live campaigns so landing page URLs still resolve. If the new domain represents a different product, add a new product for a clean analysis.

Delete a product​

To remove a product, open Account → Products, click the product, click Delete, and confirm the dialog.

Deleting a product removes its product record, its product context, and its saved campaign drafts from Hero Marketer. It does not pause, edit, or remove campaigns already created in Google Ads. Those campaigns keep running. If you delete your only product, Hero Marketer returns you to onboarding so you can set up a product before building campaigns again.

Roll back an edit​

Hero Marketer does not expose a version history of product edits, so there is no rollback inside the app. If you need a previous version of a product's description or context restored, contact support. Edits are retained internally for diagnosis even though they aren't shown in the UI.

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