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Update a product

To edit a product, open Settings > Products and click the product. To open Settings, click your profile picture at the bottom of the sidebar, then click Settings. Click Edit, change any field, and click Save changes. This is free. Your edits apply to campaigns you build next. Hero Marketer does not rewrite existing campaigns.

A product in Hero Marketer is one thing you market inside a Google Ads account: its name, its website, and its product context. The product context is the structured read of who buys the product and what they struggle with. It also covers the problem the product solves, what makes it unique, what buyers use today, and the proof and offers that your website shows. "Update a product" means you change any of those.

Edit a product​

  1. Open Settings > Products. To open Settings, click your profile picture at the bottom of the sidebar, then click Settings. Each product shows as a card with its name, website, and when you last edited it.
  2. Click the product. Its detail page has two tabs: Product information and Ad styles. The Product information tab has two sections: Product information (name and website) and Product analysis. Product analysis holds the product context in seven sections. The sections cover who benefits most, their biggest struggles, and the problem you solve. They also cover what makes you unique, what buyers use today, how you make them feel, and how the product affects their work relationships. After the seven sections come two lists: What proof does your website show? and What offers can visitors get?.
  3. Click Edit at the top of the page. An Editing indicator appears. It also shows Unsaved changes when you have changes that you did not save.
  4. Change any field. In one edit session you can fix a typo, sharpen a value prop, correct the customer profile, or rewrite a product context bullet.
  5. Click Save changes. The page returns to its read only view.

This is free. It saves your text straight to the product, with no AI call and no credit cost.

Edit the product context (customer profile, struggles, value proposition)​

The product context feeds the ad copy that Hero Marketer writes, in the campaign wizard and in Hero AI. Hero AI also reads it when it writes a landing page wireframe. To edit the product context, open the product from Settings > Products and click Edit. Change the points in any of the seven sections under Product analysis. Each section needs at least one point. Click Save changes.

This is free. You correct the existing read by hand and do not regenerate it, so there is no credit cost. For what each section drives downstream and how to sharpen it, see What product context is.

Add your proof and offers​

Your ads state only the proof in What proof does your website show?, and promise only the offers in What offers can visitors get?. Proof is a rating, an award, a certification, a customer count, or a result. An offer is a free plan, a free trial, a demo, a call, a discount, a guarantee, or a price. Both lists are in Product analysis, after the seven sections. Hero Marketer fills them when it reads your website, and you can change them at any time.

If the proof list is empty, your ads state no ratings or counts. If the offers list is empty, your ads promise no free plan, free trial, demo, call, discount, or guarantee. The call to action headlines then use a step that any visitor can take, such as "See how it works" or "Get started today". An empty list shows No proof yet, so your ads state no ratings or counts. Click Edit to add one. or No offers yet, so your ads promise none. Click Edit to add one.

To add a proof or an offer:

  1. Open Settings > Products and click the product.
  2. Click Edit. Each list shows an empty row at its end.
  3. Click the empty row of the list, and type one proof or one offer. For example: "4.8 out of 5 on G2 from 1,200 reviews", "SOC 2 Type II certified", or "Free 14 day trial, no card needed".
  4. Click Save changes.

To change a line, click it and type. To remove a line, delete its text. Hero Marketer drops an empty line when you save.

Each list holds up to 1,000 characters. If a list has more, the save stops with Proof and offers hold up to 1,000 characters each. Shorten or remove a line, then save. This is free. The lists apply only to ads that you make after you save. These are ad copy in the campaign wizard and in Hero AI, sitelinks from Write with AI, and images in Create images. Ads that are already live do not change.

Your ads quote each line word for word, so check that each one is true today. Write a proof as your website states it, with its figure and its source, for example the site that gave a rating. Hero Marketer reads only the text of your pages, so add the proof that your site shows only as an image, for example a G2 badge.

Only these two lists count, plus any offer that you type in the Create images text box. When Hero AI rewrites a live ad, it can also keep a proof or an offer that the current ad already shows.

If an ad shows an offer or a rating that you do not have, edit that line before you publish. Then remove the line from the list on the product.

Proof and offers of a product that Hero Marketer read before​

There is no button to read the website again. If Hero Marketer read the website of your product before it read proof and offers, the proof list is empty. The offers list holds only the offers that you typed. Type your proof and offers by hand. Open Settings > Products, click the product, and click Edit. Type each proof or offer in the empty row at the end of its list, then click Save changes.

Run a fresh analysis instead of editing by hand​

If a product has changed enough that you want Hero Marketer to regenerate the product context from scratch and not refine the current one bullet by bullet, add it as a new product. When you add a product, Hero Marketer runs a fresh analysis end to end against the name and website you give it. Then you can delete the old product once the new one is set up.

Give the new product a different name, because two products in one business cannot have the same name. After you delete the old product, you can rename the new one. A new product needs credits. When you save the new product, the campaign wizard opens. You can leave the wizard. See Add another product.

There is no standalone "Re run analysis" button on an existing product. The supported path for incremental updates is to edit the current bullets by hand. The path for a clean rebuild is to add a new product. The website read for a new product usually uses under half a credit. The sections of an existing product are free to edit.

Change your ad styles​

The Ad styles tab shows one row for each setting: Your look, Your styles, Reference ads, Ask for a change, and Website and logo. Under Your look, it shows one sample ad for each look. Under Your styles, it shows Dark, Brand color, and Light. Hero Marketer builds them from the website and the logo the first time you use Create images for the product. If the product has no ad styles yet, the tab shows a button, Open Create images.

To change the look, select a different look under Your look. You do not use credits when you select a look. Every new image uses the look that is selected. To try a look from the list on your brand, click More looks. A try uses about 0.13 credits. See Try more looks.

To change a style:

  1. Type the change in Ask for a change. For example: "Use our green as the brand color background."
  2. Click Redraw styles. A change uses about 0.7 credits. It also draws the sample ads of the looks again. Each look that you tried adds about 0.13 credits.

To match your ad design to ads that your brand ran or admires, add reference ads:

  1. Under Reference ads, click the add button.
  2. Select up to 5 PNG, JPEG, or WebP files under 4 MB each.
  3. Click Redraw styles. The redraw uses credits, the same as a change.

To remove a reference ad, click the X on the ad, then click Redraw styles.

To build the styles again from a new website or logo:

  1. Click Change next to Website and logo.
  2. Change the website address, or click Replace logo and choose a PNG, JPEG, or WebP file under 4 MB. A PNG or WebP file with a transparent background works best.
  3. Click Rebuild my ad styles. A rebuild uses about 0.8 credits and takes about three minutes. It replaces your current styles and looks, and the looks that you tried.

If the product got its ad styles before looks were available, the tab shows Your ads have no look yet. Rebuild your ad styles to pick one. Click Rebuild ad styles to open the same form.

If the setup could not draw the styles, the tab shows Your ad styles are not drawn yet. Click Draw my ad styles to draw them. If the draw fails again, click Change website or logo to open the same form.

If a look shows No preview, click Draw the sample on the look to draw its sample ad again.

See Create ad images.

Change the website URL​

You can edit the website URL on a product's detail page. Open Settings > Products, click the product, and click Edit. Change the Website URL field, and click Save changes. The website is where your ads send traffic by default. After you change it, check your live campaigns to confirm their landing page URLs still resolve. A broken landing page hurts quality score.

When you change the URL, Hero Marketer does not re run the analysis. The product context stays as it is until you edit it or rebuild the product. The ad styles of the product also stay as they are. To build them again from the new website, click Change next to Website and logo on the Ad styles tab. If the new website describes a materially different product, refine the product context to match, or add a new product for a fresh analysis from the new page.

What your edits affect​

  • New campaigns built after you save use the updated name and product context, with its proof and offers.
  • Existing campaigns are not retroactively rewritten. The keywords, ad copy, and extensions already live stay exactly as they were.
  • The dashboard is unaffected. Performance metrics belong to the campaigns themselves, not to the product or its product context.
  • Hero AI uses the new name and website at once. It reads the full product context when it writes ad copy or a landing page wireframe.

When to update a product​

Edit a product when:

  • The product evolved. New features, a new target customer, or new positioning that your product context should now reflect.
  • The first read was too thin. The website page may not say enough. If you sharpen the product context points, you get better keyword clusters and ad copy.
  • You target a new buyer. If you decide to position the product for a new vertical, update the customer profile and the problem points before building campaigns for that vertical.

When not to update a product​

Do not edit the product when:

  • You want different copy on one new campaign. The campaign wizard lets you customize copy per campaign without touching the product.
  • You want to advertise a genuinely different offering. Add a separate product instead. See Add another product.
  • You want a price or promotion in one campaign only. Edit the ad copy in the wizard for that campaign, or ask Hero AI to draft and apply updated ad copy on a live campaign. To let all new ad copy use a price or offer, add it to What offers can visitors get? on the product.

Edits big enough to rebuild from​

For some changes, you get more from a fresh start than from an in-place edit:

  • Major repositioning. If the product now solves a different job, your existing keyword clusters may no longer fit. Consider pausing live campaigns and building new ones from a freshly analyzed product.
  • Rename the product. When you rename it, the new name does not propagate into existing ad copy. Ask Hero AI to draft a fresh RSA for each affected ad group, or build new campaigns.
  • Switch the website domain. Change the URL, then check live campaigns so landing page URLs still resolve. If the new domain represents a different product, add a new product for a clean analysis.

Brand protection in automations after you rename a product​

Automations use the product name as your brand keyword. They do not add a negative keyword or pause a keyword that contains the product name. After you rename the product, automations protect the new name. Automations protect the name of every product in the business of the account. To keep more brand terms out of negative keywords, add them to Brand keywords to never auto touch on Block wasting search terms. See Recommended automations.

Delete a product​

To remove a product, open Settings > Products, click the product, click Delete, and confirm the dialog.

When you delete a product, Hero Marketer removes these items:

  • The product record and the product context.
  • The saved campaign drafts.
  • The ad styles, the logo, and the reference ads.
  • The ad images, and the images that you added to its batches.

Hero Marketer does not pause, edit, or remove campaigns already created in Google Ads. Those campaigns keep running.

You cannot delete the only product of a business. To remove it, add another product to the business first. Then delete the old product. See Add another product.

Roll back an edit​

Hero Marketer does not keep earlier versions of a product. Each save replaces the previous text, so neither the app nor support can restore an earlier version. Before a big edit, copy the text that you want to keep.

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