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Acting on an alert

The alert flags the problem. Hero AI is where you work through it. Most of what you do with an alert happens in two places: the bell dropdown for quick triage, and the side drawer for actual analysis.

Two ways to open an alert​

You can open an alert from the bell or from the inbox.

The bell lives in the top right of the app. The red badge shows your count of unread alerts. Clicking the bell opens a dropdown with your three most recent unread items. Each one has a dismiss icon on hover (the small X on the right of the row) that marks it as read without opening the drawer. Useful when you have already seen the alert via email and just want to clear the badge.

The inbox lives at /alerts, also reachable from the Alerts item in the main sidebar. It shows every alert ever raised for you, with filters across the top for status (active, resolved, unread) and severity (critical, warning, info). Clicking any row opens the drawer.

What the side drawer shows​

The drawer slides in from the right and contains everything about the alert.

  • Severity and status badges at the top. Severity is one of critical, warning, or info. Status is one of unread, read, or resolved.
  • A small external link icon next to the badges. Clicking it opens the affected Google Ads account in a new tab. Use this when you want to look at the underlying data in Google's own UI.
  • The alert title and body. A plain English description of what happened and why it matters.
  • A suggested action. One line of copy specific to this alert type. For instance, on search_term_waste: "Add this search term as a negative keyword for the campaign or ad group so it stops draining budget."
  • The primary action button: Analyze with Hero AI. This is the main thing you will click.
  • The metadata table. Account ID, first seen timestamp, whether and when the alert was emailed, and (if resolved) when it resolved. The metadata helps you understand context and timing.
  • The full context dump. The raw fields the rule was looking at when it fired. For a rotten_campaign alert, this includes the campaign name, the 7 day spend, the 30 day baseline cost per acquisition, and so on.

Opening the drawer marks the alert as read automatically. You do not need to click anything for that.

The Hero AI hand off​

Clicking Analyze with Hero AI is the main action on most alerts. Here is what happens.

  1. The drawer closes.
  2. Hero AI opens in a fresh draft chat.
  3. The input box at the bottom of Hero AI is prefilled with a context rich prompt: the alert title, body, account, suggested action, and a request that Hero AI pull the relevant Google Ads data and recommend specific next steps.
  4. You review the prompt. Edit it if you want to add anything specific. Click send.
  5. Hero AI investigates the account using its normal tools, then responds with diagnosis and recommendations grounded in your live data.

The hand off keeps alerts focused on detection and Hero AI focused on diagnosis. The alert tells you something is wrong; Hero AI tells you what to do about it.

When Hero AI is at the 10 chat limit​

Hero AI is capped at 10 chat sessions per Google Ads account. If you are at the limit when you click Analyze with Hero AI, the drawer shows an at limit notice instead of the primary button: "You've hit your Hero AI chat limit". The notice has a Manage Hero AI chats link that takes you to /hero-ai, where you can delete an older chat to free a slot. Come back to the alert afterwards and the Analyze button returns.

The 10 chat limit exists per account, not per user. If you have multiple accounts connected, each one has its own 10 chats. See Manage your chats for the details.

The exception: connection broken​

For connection_broken alerts, Hero AI cannot help because the connection to Google Ads is gone. The drawer's primary action is Go to connections instead, which takes you to /settings/connections so you can reconnect the account.

Marking alerts as read​

Three ways an alert becomes read.

  • Opening the drawer. Automatic on any alert.
  • Dismiss from the bell. Hover any row in the bell dropdown and click the X icon. The alert stays in the inbox but counts as read.
  • Mark all read in the inbox. The button in the top right of /alerts clears every unread alert in one click. Only visible when you have unread alerts.

Read alerts stay in the inbox. They are not deleted. You can find them later by filtering the inbox by status.

Auto resolve​

Alerts resolve themselves when the underlying problem clears. If rotten_campaign fired on a campaign that then starts converting again, the next monitoring pass detects the change and marks the original alert as resolved. The drawer shows a resolved badge next to the status. The badge persists if you reopen the alert later.

Hero Marketer does not send a "good news" email when an alert resolves. The resolved badge in the inbox is enough. If you specifically want to see what has cleared, filter the inbox by status equals Resolved.

Manually marking an alert as resolved​

You cannot manually mark an alert as resolved from the UI. Resolution is driven by the monitoring system observing that the problem has cleared. If you have addressed the underlying issue but the alert has not auto resolved yet, wait for the next monitoring pass (every 15 minutes). If the problem is genuinely fixed, the alert will clear on its own.

If an alert has been firing for days and the underlying issue is fixed but the alert has not resolved, this is worth flagging as a bug. See Hero AI troubleshooting or contact support.

Unsubscribing from email​

Every email Hero Marketer sends for an alert has a one click unsubscribe link at the bottom. Clicking it turns off email for that specific alert type. You do not need to log in.

The in app notification still fires. If you want to turn off both channels for the alert type, do that from Configure alert preferences.

What an alert is not​

Alerts are not predictions. They react to current and historical data. An alert that fires today is about something that is happening or has happened, not something that might happen next week.

Alerts are not strategy. They tell you what to look at, not how to fix it. The Hero AI hand off is the bridge from alert to fix.

Alerts are also not a substitute for reviewing your dashboards. They catch a fixed set of common silent failures. Other issues will still show up only when you actually look. The goal is to make sure you do not have to log in to find out about the obvious ones.

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