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Acting on an alert

Click an alert to open its drawer. To find the cause, click Analyze with Hero AI. When you fixed the problem, click Mark resolved. Use the bell for a quick look at your alerts, and use the drawer for the details.

Open an alert​

You can open an alert from the bell or from the inbox.

The bell is in the app header. The red badge shows your count of active alerts, and shows "9+" above nine. Click the bell to see up to 10 recent active alerts, newest first. Click a row to open its drawer. The two icons at the top of the list open View all alerts and Alert settings. With no active alerts, the list shows "You're all caught up."

The Alerts inbox is under Monitoring in the sidebar. It shows your 100 most recent alerts from all your accounts, newest first. Use the Status filter to show Active or Resolved alerts. Click a row to open its drawer. The inbox has no search.

What the alert drawer shows​

The drawer opens on the right. From top to bottom, it shows these items:

  • A Resolved badge, on resolved alerts only.
  • The alert title and text. What occurred and why it is important.
  • The time of the alert, and Open in Google Ads. The link opens the account in Google Ads in a new tab.
  • Hero Marketer acted on this, when an automation acted on the alert.
  • Suggested action. One line for this alert type. For example, for Conversion tracking stopped working, the drawer tells you to check your conversion actions in Google Ads. Custom alerts have no suggested action.
  • The main button. Analyze with Hero AI on most alerts. Go to connections on a Google Ads connection broken alert.
  • Mark resolved, on active alerts.
  • A mute button, when the alert names a campaign, keyword, search term, or ad. For example, Mute alerts for this campaign. Muting stops this alert type for that one item. The button shows Muted after you click it. To unmute, see Configure alert preferences.
  • Details. The account ID, First seen, Emailed, Resolved, and the ID of the item. If no email went out, Emailed shows Not emailed or Suppressed on first monitoring pass.
  • Context. The values that the rule used when it fired. For example, a Campaign spending without converting alert shows the campaign name, the 7-day spend, the spend threshold, and the earlier conversions.

An alert is active or resolved. There is no read or unread state, and when you open the drawer, nothing changes.

The Hero AI handoff​

Analyze with Hero AI is the main button on most alerts. When you click it, these steps occur:

  1. The drawer closes.
  2. Hero AI opens a new chat and switches to the alert's Google Ads account.
  3. Hero AI sends a question at once. The question has the alert title, the alert text, the account ID, and the suggested action.
  4. Hero AI gets the Google Ads data, finds the cause, and recommends next steps.

This uses credits like any Hero AI question. You do not edit the question before Hero AI sends it. If the question can be expensive, Hero AI asks you to confirm first. If the alert's Google Ads account is no longer connected, an error shows and Hero AI sends nothing. Reconnect the account first.

The alert shows that something is wrong. Hero AI tells you what to do about it. Hero AI changes nothing in your account until you click Approve and apply on a change card.

When you have 10 Hero AI chats​

You can keep up to 10 Hero AI chats for each Google Ads account. Each person has their own 10 chats, and your chats are private to you.

If you already have 10 chats for the alert's account, the drawer shows "You've hit your Hero AI chat limit" instead of the main button. To free a chat:

  1. Click Manage Hero AI chats. Hero AI opens.
  2. Delete an older chat.
  3. Open the alert again. The Analyze with Hero AI button shows again.

See Manage your chats.

The exception: Google Ads connection broken​

For a Google Ads connection broken alert, Hero AI cannot help, because Hero Marketer cannot read the account. The main button is Go to connections. It opens Settings > Connections, where you can reconnect the account.

When an automation has already acted​

Two recommended automations act on alerts, if you turned them on:

  • Block wasting search terms acts on a new Search terms wasting budget alert.
  • Lift the budget on profitable campaigns being capped acts on a new Profitable campaign capped by budget alert.

Automations act in the 06:00 check, so the automation can act before you open the drawer. The drawer then shows a box with the title Hero Marketer acted on this. The box shows the action, for example Added negative keyword, and the item. To undo the action in Google Ads, click Revert in the box. The revert also adds a Reverted row in Automation history.

You can also use Analyze with Hero AI when an automation acted. The Hero AI handoff and the automation are independent. For more information, see What automations do.

Mark an alert resolved​

You can resolve an alert in one of two ways:

  • In the drawer. Click Mark resolved on an active alert.
  • In bulk in the inbox. Select the rows with their checkboxes, or select all visible alerts with the checkbox at the top. Click Mark resolved. In the "Resolve these alerts?" dialog, click Resolve.

Mark resolved clears the alert. If the rule still finds the problem, Hero Marketer raises the alert again. For most alert types, this occurs at the next check. Hero Marketer also emails you again if email is on for that alert type. To stop one alert type for one campaign or keyword, use the mute button instead.

Resolved alerts stay in the inbox. To find them, set the Status filter to Resolved.

Auto resolve​

Alerts also resolve when the rule no longer finds the condition. For example, a Campaign spending without converting alert resolves at the next 06:00 check after the campaign gets a conversion. The drawer then shows a Resolved badge above the title.

A resolved alert does not always mean that the problem is fixed. These alerts resolve the next morning, also if nothing changed:

  • Responsive search ad got weaker
  • Keyword Quality Score dropping
  • Account changed outside Hero Marketer
  • Custom alerts on Ad approval status

Daily budget running out too fast resolves at about 16:00 on the same day, at the default settings.

Hero Marketer does not send an email when an alert resolves. To see resolved alerts, set the Status filter to Resolved.

An alert that does not clear​

An alert stays active for days, but you fixed the problem. Do these steps in this order:

  1. Wait for the next check. Hero Marketer checks most alert types one time each day, at 06:00 in the account's time zone. A fixed problem usually clears the next morning.
  2. Look at the period that the rule reads. Many rules read the last 7 or 14 days. The days before your fix stay in that period until they become older than it.
  3. Mark the alert resolved in the drawer. This clears the alert. If the rule still finds the condition, the alert comes back.

If the same alert comes back for a problem that you know is fixed, contact support.

Unsubscribe from alert emails​

Every alert email has an unsubscribe link at the bottom. The link opens a page with the title "Turn off these alert emails?". Click Unsubscribe to turn off email for that alert type. You do not need to log in.

The alert still goes to the app. To stop an alert type completely, turn it off in Configure alert preferences. If you clear both the Email and In app checkboxes, the alert type does not turn off.

What an alert is not​

Alerts are not predictions. They react to current and past data. An alert that fires today is about something that occurs now or that already occurred.

Alerts are not strategy. They tell you what to look at, not how to fix it. The Hero AI handoff connects the alert to the fix.

Alerts do not replace a review of your dashboard. They find a fixed set of common silent failures. You find other problems only when you look. Alerts tell you about the common problems between your logins.

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