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What alerts do

Alerts are how Hero Marketer watches each of your connected Google Ads accounts and tells you when something goes wrong between logins. Hero Marketer checks every account every 15 minutes and raises an alert when it spots a problem you would not otherwise see until your next login. There are 17 alert types, all built around things Google does not already email about.

Where alerts show up​

When an alert fires, it shows up in two places.

  • Email. Hero Marketer emails your account email address for alerts with high severity so you do not have to be in the app to find out. You can turn email off for each alert type, or change which channel each alert type uses, at Configure alert preferences.
  • Inbox inside the app. Every alert lands in an inbox at /alerts regardless of the email setting. A bell icon in the top right of the app shows a badge with your unread count. Click the bell to see your three most recent unread alerts, or open the inbox to see everything.

What gets monitored​

The 17 alert types fall into four groups by what they catch. The full catalogue, with what fires each one and its default severity, is at Alert types.

  • Outages and connection. Two alerts, both critical: your Google Ads connection breaks, or conversion tracking goes silent on a spending account.
  • Money waste and opportunity. Eight alerts (warning and info severity): budget pacing too fast, search terms wasting money, profitable campaigns capped by budget, lost impression share, a campaign not spending, a Quality Score drop, an ad getting weaker.
  • Performance signals. Six alerts (warning and info severity): click through rate, conversion rate, or cost per click moving against the campaign's baseline from the previous 28 days; daily spend spiking above the account's baseline for the same weekday; campaign delivery collapsing; cost per acquisition spiking.
  • Account changes. One alert: the Google Ads account's structure or settings changed between monitoring passes.

Why this is different from Google's own emails​

Hero Marketer alerts are explicitly the things Google does not email about. Account suspended, billing failure, individual ad disapproved, policy violations on a specific ad: Google sends those emails directly. Hero Marketer does not duplicate them. Adding a second email for the same event would train you to ignore the channel.

What Google does not email about: budget pacing problems midday, conversion tracking outages on a working account, search term waste, lost impression share to budget on a profitable campaign, CTR or conversion rate drops against the campaign's own history. Hero Marketer covers that gap.

Alert thresholds scale with your account​

A $50 wasted spend looks invisible if you spend $20,000 a month and catastrophic if you spend $300 a month, so Hero Marketer's alert thresholds are ratios of your own economics, not static dollar amounts. At the start of every monitoring pass, the system computes your account's average daily spend from the last 30 days and each campaign's average cost per acquisition and cost per click from the last 30 days, then evaluates the alert rules against those.

A campaign is "spending without converting," for example, when its spend over the last 7 days exceeds 3x its own historical cost per acquisition, not when it crosses a fixed dollar amount. Absolute floors apply only during the first 30 days of a new account, when there is not enough history to compute a ratio.

You can override every alert threshold at Configure alert preferences.

What to do when you get an alert​

An alert flags the problem; Hero AI is where you work through it. Every alert opens in a side drawer when you click it, and the primary action button is Analyze with Hero AI. Clicking it opens Hero AI with a prefilled prompt containing the alert details and asks Hero AI to pull the underlying Google Ads data and recommend specific next steps.

The one exception is a broken connection alert, where the primary action is Go to connections instead, because Hero AI cannot reach an account whose connection is broken. The full walkthrough is at Acting on an alert.

Alerts resolve themselves​

Alerts auto resolve when the underlying condition clears. If a campaign was flagged for spending without converting and then starts converting again, the next monitoring pass marks that alert resolved and the drawer shows a resolved badge. Hero Marketer does not send a separate "all good now" email when an alert resolves; the resolved badge in the inbox is the signal.

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