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What alerts do

Alerts are how Hero Marketer watches each of your connected Google Ads accounts. Alerts tell you when something goes wrong between logins. Hero Marketer checks every account every 15 minutes. It raises an alert when it finds a problem you otherwise miss until your next login. There are 17 alert types. Each one covers something Google does not already email about.

Where alerts show up​

When an alert fires, it shows up in two places.

  • Email. Hero Marketer emails your account email address for alerts with high severity, so you do not have to be in the app to find out. You can turn email off for each alert type, or change which channel each alert type uses, at Configure alert preferences.
  • Inbox inside the app. Every alert lands in an inbox at /alerts regardless of the email setting. A bell icon in the top right of the app shows a badge with your unread count. Click the bell to see your three most recent unread alerts, or open the inbox to see everything.

What Hero Marketer monitors​

The 17 alert types fall into four groups by what they catch. For the full catalogue, with what fires each alert and its default severity, see Alert types.

  • Outages and connection. Two alerts, both critical: your Google Ads connection breaks, or conversion tracking goes silent on a spending account.
  • Money waste and opportunity. Eight alerts, at warning or info severity: a budget that paces too fast, search terms that waste money, a profitable campaign capped by its budget, lost impression share, a campaign that does not spend its budget, a Quality Score drop, or an ad that gets weaker.
  • Performance signals. Six alerts, at warning or info severity: click through rate, conversion rate, or cost per click that moves against the campaign's baseline from the previous 28 days; daily spend that spikes above the account's baseline for the same weekday; campaign delivery that collapses; or cost per acquisition that spikes.
  • Account changes. One alert: the Google Ads account's structure or settings changed between monitoring passes.

Why this is different from Google's own emails​

Hero Marketer alerts are the things Google does not email about. Google sends its own emails directly for these events: account suspended, billing failure, an individual ad disapproved, or policy violations on a specific ad. Hero Marketer does not duplicate those emails. A second email for the same event trains you to ignore the channel.

What Google does not email about: a budget that runs out too fast, conversion tracking that goes silent on a working account, search term waste, lost impression share to budget on a profitable campaign, or CTR or conversion rate drops against the campaign's own history. Hero Marketer covers that gap.

Alert thresholds scale with your account​

A $50 wasted spend looks invisible if you spend $20,000 a month. It looks catastrophic if you spend $300 a month. So Hero Marketer's alert thresholds are ratios of your own economics, not static dollar amounts. At the start of every monitoring pass, the system computes your account's average daily spend from the last 30 days. It also computes each campaign's average cost per acquisition and cost per click from the last 30 days. Then it checks the alert rules against those numbers.

A campaign is "spending without converting," for example, when its spend over the last 7 days is more than 3x its own historical cost per acquisition, not when it crosses a fixed dollar amount. Absolute floors apply only during the first 30 days of a new account, when there is not enough history to compute a ratio.

You can override every alert threshold at Configure alert preferences.

What to do when you get an alert​

An alert flags the problem. Hero AI is where you work through it. Every alert opens in a side drawer when you click it. The primary action button is Analyze with Hero AI. When you click it, Hero AI opens with a prefilled prompt that has the alert details. The prompt asks Hero AI to pull the underlying Google Ads data and recommend specific next steps.

The one exception is a broken connection alert. There, the primary action is Go to connections, because Hero AI cannot reach an account whose connection is broken. For the full walkthrough, see Acting on an alert.

Alerts resolve themselves​

Alerts resolve themselves when the underlying condition clears. When a campaign is flagged for spending without converting and then starts converting again, the next monitoring pass marks the alert resolved. The drawer then shows a resolved badge. Hero Marketer does not send a separate "all good now" email when an alert resolves. The resolved badge in the inbox is the signal.

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