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What alerts do

Hero Marketer watches each of your connected Google Ads accounts every fifteen minutes and tells you when it spots a problem you would not see between logins. There are 13 alert types in total, all built around things Google does not already email about.

Two places alerts show up​

When an alert fires, it shows up in two places.

  • Email. Hero Marketer sends an email to your account email address for the higher severity alerts. You can turn email off per alert type, or change which channel each alert uses, at Configure alert preferences.
  • In app inbox. Every alert lands in an inbox at /alerts regardless of email setting. The bell icon in the top right of the app shows a red badge with the unread count. Click the bell to see your three most recent unread alerts, or open the inbox to see everything.

What gets monitored​

The 13 alert types fall into three groups. The full list with what fires each one is at Alert types.

  • Outages and connection. Critical alerts. Two of them. Your Google Ads connection breaks, or conversion tracking goes silent.
  • Money waste and opportunity. Warning alerts. Eight of them. Budgets pacing too fast, search terms wasting money, profitable campaigns running out of budget, ads getting weaker, and so on.
  • Performance signals. Information and warning alerts. Three of them. Click through rate, conversion rate, or cost per click moving against the campaign's own baseline.

Why this is different from Google's own emails​

Hero Marketer alerts are explicitly the things Google does not email about. Account suspended, billing failure, individual ad disapproved, policy violations on a specific ad: Google sends those emails directly. Hero Marketer does not duplicate them. Adding a second email for the same event would train you to ignore the channel.

What Google does not email about: budget pacing problems midday, conversion tracking outages on a working account, search term waste, lost impression share to budget on a profitable campaign, CTR or conversion rate drops against the campaign's own history. Hero Marketer covers that gap.

Thresholds scale with your account​

A $50 wasted spend looks invisible if you spend $20,000 a month and catastrophic if you spend $300 a month. Hero Marketer's thresholds are ratios, not static dollar amounts. The system computes your account's 30 day average daily spend and each campaign's 30 day average cost per acquisition and cost per click at the start of every monitoring pass, then evaluates rules against those.

A campaign is "spending without converting" when its 7 day spend exceeds 3x its own historical cost per acquisition, not when it crosses a static dollar amount. Absolute floors exist only for the first 30 days of a new account, when there is not enough history to compute a ratio.

You can override every threshold in Configure alert preferences.

What to do when you get one​

The alert flags the problem. Hero AI is where you work through it.

Every alert opens in a side drawer when you click it. The primary action button is Analyze with Hero AI. Clicking it opens Hero AI with a prefilled prompt containing the alert details, and asks Hero AI to pull the underlying Google Ads data and recommend specific next steps.

The full walkthrough is at Acting on an alert.

Auto resolve​

Alerts clear themselves when the underlying problem clears. If a campaign was flagged for spending without converting and then starts converting again, the next monitoring pass marks the alert as resolved. The drawer shows a resolved badge. Hero Marketer does not send a separate "all good now" email.

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