Automation history
The Automation history page at /automations lists the actions that automations took on your Google Ads account. To open it, click Automations under Monitoring in the sidebar. The page shows the 100 most recent actions for the active account. You can revert each Applied action one time.
Changes that Hero AI applied are in the same log, but the default view hides them. To see them, set the Automation filter to Hero AI. When you pause or enable a campaign from All campaigns, Hero Marketer does not record it here.
Read the log
Each row shows:
- Action and item. What happened, and the search term, keyword or campaign. For example "Added negative keyword", "Raised campaign budget", "Paused keyword", "Raised CPA target" or "Lowered ROAS target".
- Status. One of four values.
- When. The time since the action ran, for example "2h ago" or "3d ago".
- Message. For a Failed or Skipped row, the reason shows under the row.
| Status | What it means |
|---|---|
| Applied | The automation sent the change to Google Ads. For budget changes, check the budget in Google Ads to confirm that it changed. |
| Failed | The automation tried the change, but Google Ads returned an error. The error message shows under the row. |
| Reverted | You reverted the action. |
| Skipped | The automation found a match, but a safety guard stopped it. The row shows the guard and the reason, for example the daily limit. |
The preview that shows before you turn on an automation does not write rows to this log.
Filters
Two filters are at the top of the page.
- Status. All, Applied, Failed, Reverted or Skipped.
- Automation. All automations, Block wasting search terms, Lift the budget on profitable campaigns being capped, or Hero AI. Actions from the other three recommended automations and from custom automations show only under All automations.
You can use the two filters together. For example, you can show only the Applied rows from Block wasting search terms. The Automation settings button opens Settings > Automations.
Revert an action
Each Applied row from an automation has a Revert button. When you click Revert, Hero Marketer:
- Changes the item back in Google Ads.
- Records the action as Reverted in the log.
- Doubles the cooldown for that item. The automation then waits twice the usual time before it acts on the same item again.
What a revert does, by automation:
- Block wasting search terms. Removes the negative keyword.
- Lift the budget on profitable campaigns being capped. Sets the daily budget back to its value from just before the raise.
- Pause pure waste keywords. Enables the keyword again.
- Ease CPA targets on overperformers. Sets the Target CPA back to its value from just before the change.
- Ease ROAS targets on overperformers. Sets the Target ROAS back to its value from just before the change.
An action from a custom automation reverts in the same way as the recommended automation with the same action.
You can revert actions in any order. A budget or target revert restores the value from just before that action. This replaces any later change to the same budget or target, including changes that you made in Google Ads. Check the current value in Google Ads before you revert an old change.
You can revert each action one time. A revert needs a working Google Ads connection. A revert does not give back room in the weekly budget limit. After you revert a budget change, check the budget in Google Ads to confirm that it changed.
The doubled cooldown is intentional. After you revert an action, the automation must not act on the same item again at once. The longer wait gives you time to examine the problem.
Changes Hero AI made
Hero AI records its changes in the same log. The default view hides them. To see them, set the Automation filter to Hero AI.
You can undo a Hero AI change from the chat card that applied it. You can also click Revert on its row on this page. Undo and Revert are available only for these Hero AI changes:
- New negative keywords.
- Budget raises and cuts.
- Keyword pauses.
- Target CPA and Target ROAS changes.
- Bidding strategy switches.
- Applied ad copy. A revert of an updated ad puts back its headlines, descriptions, pins, final URL, and display path from just before the change. A revert of a new ad removes the ad, and Google Ads cannot restore it.
Before Hero AI changes a budget, a bid strategy, a status or a keyword, it checks this log. It looks for a change of the same type to the same item in the last 14 days, by Hero AI or by an automation. If it finds one, Hero AI tells you in one line. Hero AI also tells you when automations raised the budget of the campaign by 50% or more in the last 7 days. These warnings do not stop the change.
Failed actions
A Failed row means that the automation tried the change, but Google Ads returned an error. The error message from Google shows under the row.
Hero Marketer does not try a failed action again. An automation acts only when its trigger finds a new problem. If the same problem stays active, the automation does not act on it again.
Revert from an alert, an email, or Slack
When an automation acts on an alert, the side drawer of that alert shows Hero Marketer acted on this with a Revert button. A revert from the alert drawer is the same as a revert from this page. The action then shows Reverted in this log.
If the alert type sends email, the alert email starts with the action and has a Revert link. The link opens this page. The email itself does not revert the change.
If the alert type posts to Slack, the Slack message names the action and has a Revert link. The link opens this page. The Slack message itself does not revert the change.