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Recommended automations

Hero Marketer ships five automations. Two are detector automations that trigger on an alert. Three are grammar automations that run on a schedule against metric rules. All five are disabled by default.

Turn any of them on from Settings → Automations. See Turn on an automation for the first-enable flow, including the dry-run preview you have to read before confirming.

Detector automations​

Detector automations fire when a specific alert fires. They inherit the alert's detection thresholds from your alert preferences. If you have changed a threshold in alert preferences, the detector automation that depends on that alert uses the same adjusted threshold.

Block wasting search terms​

Triggers on: Search terms wasting budget alert. Severity: Low risk.

When the monitoring system flags a search term as wasting budget, this automation adds it as an exact-match negative keyword to the triggering campaign. The fix lands before the next time you log in rather than after.

What it does exactly. Adds the wasting search term as an [exact match] negative keyword at the campaign level.

Default caps.

  • Up to 20 negatives added per UTC day across the account.
  • 14-day cooldown per search term. The same term is not added again within that window.
  • Ad group must be at least 60 days old. New ad groups lack enough conversion history to confirm that zero conversions are waste rather than attribution lag.

Brand protection. Search terms containing your product name or any brand token you have added are never touched, even if they meet the waste criteria. See Turn on an automation for how to manage brand tokens.

Alert dependency. This automation only fires when the search_term_waste alert fires. If that alert type is turned off in your alert preferences, this automation will not run. The settings card shows a warning when the trigger alert is disabled.

Lift the budget on profitable campaigns being capped​

Triggers on: Profitable campaign capped by budget alert. Severity: Use with care.

When the monitoring system flags a profitable campaign as losing impression share to its daily budget cap, this automation raises the daily budget by a small percentage. The campaign is performing; the cap is the bottleneck.

What it does exactly. Raises the campaign's daily budget by a percentage you set (default 25%), subject to a cumulative weekly ceiling you also set (default 50%). It does not touch the campaign's bid strategy, Target CPA, or Target ROAS.

Default caps.

  • Maximum single raise of 25%.
  • At most 50% cumulative budget growth on any one campaign in a rolling 7-day window.
  • 7-day cooldown per campaign after any raise.

Smart bidding exclusion. This automation will not run on campaigns using Target CPA or Target ROAS bidding. Smart bidding adapts bids based on the available budget; pushing the budget without changing the target would let the smart bidding system simply spend back toward the same efficiency, defeating the purpose.

Alert dependency. Only fires when the lost_is_budget alert fires.

Grammar automations​

Grammar automations run on a schedule against metric rules. They do not need an alert. The monitoring cron evaluates their detection rule directly and fires the action when the condition holds.

The caps on grammar automations are fixed and cannot be adjusted from the settings page.

Pause pure-waste keywords​

Severity: Use with care.

A keyword that has spent meaningfully over seven days with zero conversions is unlikely to be contributing to the outcomes the campaign is optimised for.

Detection. 7-day keyword spend is at least $50 AND 7-day conversions on that keyword are zero.

What it does exactly. Sets the keyword status to Paused in Google Ads. You can re-enable it from the campaign drilldown in Hero Marketer or directly from Google Ads.

Fixed caps. 3 keyword pauses per UTC day. 14-day cooldown per keyword.

Brand protection. Keywords containing brand tokens are excluded.

Ease CPA targets on overperformers​

Severity: Use with care.

When a campaign's cost per acquisition holds well below its own historical average, the Target CPA is set too conservatively. Easing it slightly lets Google bid on more qualifying auctions it is currently skipping.

Detection. Campaign CPA over the last 7 days is at least 30% below its 28-day average, held for at least 3 consecutive days.

What it does exactly. Raises the campaign's Target CPA by 10%. This tells Google's smart bidding it can bid slightly more aggressively for conversions.

Only runs on Target CPA campaigns. If the campaign uses any other bidding strategy, it is skipped.

Fixed caps. 2 adjustments per UTC day. 14-day cooldown per campaign. At most 20% cumulative change in a rolling 7-day window.

Ease ROAS targets on overperformers​

Severity: Use with care.

The mirror of the CPA version. When a campaign's return on ad spend holds well above its own historical average, the Target ROAS is set too conservatively. Easing it lets Google bid on more auctions it is currently skipping because the expected return is slightly below the old target.

Detection. Campaign ROAS over the last 7 days is at least 30% above its 28-day average, held for at least 3 consecutive days.

What it does exactly. Lowers the campaign's Target ROAS by 10%.

Only runs on Target ROAS campaigns. If the campaign uses any other bidding strategy, it is skipped.

Fixed caps. 2 adjustments per UTC day. 14-day cooldown per campaign. At most 20% cumulative change in a rolling 7-day window.

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