Set up targeting
Targeting is the first step of the campaign wizard. You pick the product to advertise, a campaign type, the region where ads run, seed keywords to research, and the landing page clicks send to.
Choose keyword clusters
After targeting, the wizard groups your seed keywords into keyword clusters, tight groups of same-intent keywords. Pick the one cluster that matches the customer you're after, then refine the keyword list inside it. Each campaign targets one cluster.
Set your budget
After you pick a cluster, the wizard suggests a monthly budget from that cluster's click volume and CPC. Accept it or override it, the number feeds Google Ads as the daily spend cap. Override when you have a CPA target, a lead-capacity limit, or a winner to scale.
Review and edit ad copy
The wizard's ad copy step drafts headlines and descriptions from your product context and the cluster's keywords. Review each one, edit in place, reorder or pin headlines, and regenerate if the angle is off, then click Create campaign.
Add sitelinks
Sitelinks are extra links that appear under your main ad. The wizard drafts them from your product context, or you can reuse sitelinks already in your Google Ads account. Hero Marketer attaches up to 4 by default. Skipping is fine.
Add other extensions
Beyond sitelinks, the wizard's Extensions dialog lets you attach callouts, structured snippets, and price extensions from your Google Ads account. Each shows different information alongside your ad. This covers what each one does, when it helps, and how to add it.
Read your dashboard
What every metric on the Hero Marketer dashboard means, how date ranges and filters work, when to use View all campaigns, and how to export the view as a PDF.
Drill into a campaign
What happens when you click a campaign from the dashboard or the all-campaigns list. The tabs you see for Search vs Performance Max, how filters carry through, and where image previews live.
Pause or edit a live campaign
Pause and resume from the all-campaigns page; everything else, keywords, negatives, budget, bidding, ad copy, and status at any level, runs through Hero AI in chat with your confirmation. Restructuring, conversion tracking, and billing still happen in Google Ads.