Set up targeting
Pick a product, region, seed keywords, and landing page in the first step of the campaign wizard.
Choose keyword clusters
Read the clusters Hero Marketer generates, pick the right one for your campaign, and refine the keyword list inside it.
Set your budget
Pick a monthly budget for the campaign. Hero Marketer suggests one based on the cluster you picked, but you can override it.
Review and edit ad copy
Read the ad variations Hero Marketer drafts, edit them in place, and decide what's ready to ship.
Add sitelinks
Sitelinks are extra links that appear under your main ad. Hero Marketer can generate them or you can pick from existing ones in your account.
Add other extensions
Callouts, structured snippets, and price extensions. What each one does, when each helps, and how to add them.
Read your dashboard
What every metric on the Hero Marketer dashboard means, how date ranges work, and how to compare performance across periods.
Pause or edit a live campaign
What you can change on a live campaign through Hero Marketer versus what you need to do in Google Ads directly.