Skip to main content

Add sitelinks

Sitelinks are clickable links that appear under your main ad headline. They give a searcher options beyond the primary landing page, for example pricing, features, integrations, or customer stories. Sitelinks regularly improve click through rate and do not cost extra to attach. In the wizard, you either reuse sitelinks from your account, or you enter page URLs and let AI write the text.

For what sitelinks are and when each kind helps, see Sitelinks, callouts, and extensions.

On the Check your ad step, open the Extras tab. The Sitelinks section lists the sitelinks of the campaign and shows how many you have, for example Sitelinks · 3 of 4. While you have fewer than 4, the count is in the warning color. Under the list, two buttons add sitelinks: Pick from your account and Write with AI. You can add sitelinks only on this tab of the wizard.

When you start a campaign, the list has up to 4 sitelinks that are already in your Google Ads account, on the site of your landing page. Hero Marketer picks only the sitelinks whose URL is on the same site as the landing page, with or without www.. A subdomain counts as a different site. These are not all of the sitelinks in your account. Remove the ones that do not fit this campaign.

When you change the product, Hero Marketer clears the sitelinks and starts again from the sitelinks on the site of the new landing page. A reload of the page or a switch to another Google Ads account does not change the sitelinks that you picked. To remove a sitelink, click the X at the end of its row. This does not remove the sitelink from your Google Ads account.

A Search, Search retargeting, or Performance Max campaign from the wizard launches with exactly 4 sitelinks. Launch is not available until you have 4, and the launch bar shows a line such as Launch needs 1 more sitelink. You cannot add more than 4. When you have 4, the two buttons do not show. Remove one sitelink to add a different one. A Demand Gen campaign takes no sitelinks.

Pick 4 sitelinks with different topics. For most campaigns, 4 well chosen sitelinks are better than many that water down the message.

Important: When you click Write sitelinks, Hero Marketer creates the sitelinks in your Google Ads account at once, before you publish the campaign. Hero Marketer links them to the whole account (account level). So they can show on your other campaigns that do not have their own sitelinks. This occurs even if you do not finish this campaign. To remove them, remove the account-level sitelinks in Google Ads.

To write sitelinks with AI:

  1. On the Extras tab, click Write with AI. The Write sitelinks with AI sheet opens.
  2. Type the full URL of the page for the first sitelink, with https://.
  3. To add a URL for one more sitelink, click Add a page.
  4. Click Write sitelinks, the button at the bottom of the sheet.

The sheet has no Cancel button. To close the sheet without writing sitelinks, click the X or press Escape.

The sheet closes, and the list shows Writing sitelinks... until the new sitelinks show. Until then, the launch bar shows Wait for the new sitelinks., and Launch waits. If a URL does not start with http:// or https://, the sheet shows Enter full URLs that start with https://.

The AI writes the text for each sitelink from its page URL, the product name and website, and your proof and offers. Each sitelink has:

  • Link text: what the searcher clicks. The AI writes up to 20 characters.
  • Two description lines, or none: supporting copy. The AI writes up to 30 characters for each line.
  • A destination URL: the page URL that you typed.

The text is in sentence case. A sitelink can carry an offer or a proof from your product when the link fits it. For example, a pricing link can show a starting price, and a signup link can show a free trial. Numbers stay exactly as your proof and offer lists write them. The AI promises no other offer, and states no other rating, count, or award. See Add your proof and offers.

Hero Marketer removes each line with a number that none of these inputs states. Google needs both description lines or no description lines, so if Hero Marketer removes one description line, it also removes the other description line. If it removes the link text of a sitelink, Hero Marketer does not add that sitelink. So you can get fewer sitelinks than the page URLs that you typed.

You cannot edit a generated sitelink in the wizard. If a sitelink does not fit, remove it from the selected list, then add another one. The campaign launches only with 4 sitelinks. This does not remove the sitelink from your Google Ads account. To remove it from the account, use Google Ads.

Write with AI uses credits. Your balance must be at least 0.3 credits. See How credits work.

If your Google Ads account already has sitelinks, from previous campaigns or work outside Hero Marketer, you can reuse them. You do not have to generate new ones.

  1. On the Extras tab, click Pick from your account. The Pick sitelinks sheet opens.
  2. Find the sitelink. The sheet shows the newest sitelinks in the account first. To see every sitelink, click Show all.
  3. Click a sitelink to add it.
  4. Click Done.

Hero Marketer attaches the sitelinks that you pick to this campaign with no changes. The sheet does not show a sitelink that has a start date, an end date, or a schedule. Reuse is faster than generation, and it uses no credits.

A few rules of thumb:

  • Pick distinct topics. "Pricing", "Features", "Customer stories", "Documentation" cover different intents. "Plans", "Pricing", "Cost" are the same intent three times.
  • Lead with action where possible. "See pricing" beats "Pricing page". "Read case studies" beats "Customer stories".
  • Match the destination. A sitelink labeled "Pricing" should land on the pricing page, not the homepage. Mismatches reduce quality score.
  • Keep description lines specific. "Unlimited users at every price" beats "Great pricing for any team".

You edit sitelinks on a live campaign in Google Ads, not in Hero Marketer. Hero AI cannot add, edit, or remove sitelinks. The Pick sitelinks sheet shows the sitelinks that are in your Google Ads account.

An edit to a sitelink propagates to every campaign that uses that sitelink. If you need a variant for a single campaign, create a new sitelink. Do not edit an existing one.

Next​