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Add sitelinks

Sitelinks are clickable links that appear under your main ad headline. They give a searcher options beyond the primary landing page, pricing, features, integrations, customer stories, and so on. Sitelinks regularly improve click-through rate and don't cost extra to attach. On the wizard, you either generate sitelinks from your product context or reuse ones already in your account.

For what sitelinks are and when each kind helps, see Sitelinks, callouts, and extensions.

Google lets you attach up to 8 sitelinks per campaign, and the live ad shows somewhere between 0 and 6 of them depending on space, device, and Google's prediction. Hero Marketer caps how many you can attach at 4 by default to keep the message tight.

For most campaigns, 4 well-chosen sitelinks beat 8 that water down the message.

By default, Hero Marketer drafts new sitelinks for the campaign from your product context. Each sitelink has:

  • Link text (up to 25 characters): what the searcher clicks.
  • Two description lines (up to 35 characters each): supporting copy.
  • A destination URL: where the click goes.

You can edit any of these in place. If a sitelink doesn't fit, delete it and the campaign runs with fewer.

If your Google Ads account already has sitelinks set up, from previous campaigns or work outside Hero Marketer, you can reuse them instead of generating new ones. Click Pick existing to open the asset picker.

The picker shows the most recent sitelinks in the account. Click to select; selected sitelinks attach to the campaign without modification.

Reusing existing sitelinks is faster than generating, and Google can lean on their historical performance data when deciding whether to show them. For an account with a stable sitelink library, reuse is usually the better choice.

A few rules of thumb:

  • Pick distinct topics. "Pricing", "Features", "Customer stories", "Documentation" cover different intents. "Plans", "Pricing", "Cost" are the same intent three times.
  • Lead with action where possible. "See pricing" beats "Pricing page". "Read case studies" beats "Customer stories".
  • Match the destination. A sitelink labeled "Pricing" should land on the pricing page, not the homepage. Mismatches reduce quality score.
  • Keep description lines specific. "All plans include unlimited users" beats "Great pricing for any team".

A few cases where sitelinks don't help, and skipping is fine, the campaign still runs:

  • Your landing page is a single page with no other useful destinations.
  • You're running a very targeted campaign where the searcher should land on one specific URL.
  • The product is in stealth and you don't want extra links discovered.

Sitelinks attached to a live campaign are edited in Google Ads, not in Hero Marketer. Hero Marketer reads them back the next time you open the account, so the asset picker reflects the current state.

An edit to a sitelink propagates to every campaign using that sitelink. If you need a variant for a single campaign, create a new sitelink rather than editing an existing one.

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