Pause or edit a live campaign
Most edits to a live campaign happen inside Hero Marketer. The all-campaigns page pauses and resumes campaigns directly. Every other change, keywords, negatives, budget, bidding, ad copy, and status at the ad group, ad, or keyword level, runs through Hero AI in chat, and Hero AI always shows you the change for confirmation before it touches your account. Only a few changes still need Google Ads directly.
Where each change happens
| Change | Where |
|---|---|
| Pause or resume a campaign | App UI (all-campaigns page) or Hero AI |
| Pause or resume an ad group | Hero AI |
| Pause or resume an individual ad | Hero AI |
| Pause or resume an individual keyword | Hero AI |
| Add or remove targeted keywords | Hero AI |
| Add or remove negative keywords (campaign or ad group level) | Hero AI |
| Change the daily budget | Hero AI |
| Adjust Target CPA or Target ROAS | Hero AI |
| Switch bidding strategy | Hero AI |
| Apply a new responsive search ad | Hero AI (Ad Copy Agent) |
| Redraft the landing page copy | Hero AI (Landing Page Agent) |
| Restructure ad groups, split or merge campaigns | Google Ads |
| Conversion tracking setup or fixes | Google Ads |
| Billing and payment details | Google Ads |
| Account settings (auto-tagging, scheduling, account negatives) | Google Ads |
| Permanently delete a campaign | Google Ads |
Pause or resume directly in the app
To pause or resume a campaign in the app, open Campaigns → All campaigns in the sidebar, or click View all campaigns under the dashboard table. Find the campaign, open the row menu, and pick Pause or Enable. The status badge updates once Google Ads confirms the change, usually within a few seconds.
The all-campaigns page shares its date range and campaign filters with the dashboard. If you don't see the campaign you want, check the status and campaign-name filters first; filter by Removed to also see deleted campaigns.
Pause and resume are the only campaign mutations the app exposes outside chat. For anything else, ask Hero AI.
Edit through Hero AI
Hero AI shows you exactly what it will do, you confirm, and then it runs the change against your Google Ads account. Nothing happens silently.
Changes Hero AI runs directly against your account:
- Status at any level. Pause or enable a campaign, an ad group, an individual ad, or an individual keyword.
- Targeted keywords. Add new keywords (with match type and optional CPC bid) or remove existing ones from an ad group.
- Negative keywords. Add or remove negatives at the campaign or ad group level.
- Daily budget. Change the campaign's daily budget.
- Bidding. Adjust the Target CPA or Target ROAS inside your current strategy, or switch the bidding strategy entirely, for example, from Maximize Clicks to Target CPA once you have enough conversion data.
- Ad copy. When the Ad Copy Agent produces a new responsive search ad, the action button creates the ad in the target ad group.
Two agents extend the chat for longer flows:
- Ad Copy Agent drafts 15 headlines and 4 descriptions for an ad group. Review, edit, then confirm to apply.
- Landing Page Agent drafts copy-pasteable landing page copy, sections, headlines, body, and CTAs, when the experience after the click is the problem. The output is ready to paste into Google Docs or your design tool; it isn't a deployed page.
For the full action reference, see Actions Hero AI can take.
What still needs Google Ads
A few changes still happen in Google Ads directly, because Hero AI doesn't expose them:
- Restructuring. Reorganizing ad groups, splitting one campaign into several, or merging campaigns.
- Conversion tracking. Adding new conversion actions, debugging tag firing, or changing attribution.
- Billing. Payment methods, tax info, and account billing.
- Account settings. Auto-tagging, ad scheduling at account scope, and negative keyword lists that apply across the account.
- Permanent delete. Hero Marketer pauses campaigns; permanent removal happens in Google Ads.
When you make any of these changes in Google Ads, Hero Marketer's dashboard reflects them automatically the next time data syncs.
What to change and when
A few guidelines hold regardless of where the edit happens:
- First two weeks. Don't change anything. Let Google's algorithm learn, premature edits reset learning.
- Weeks two to four. Add negative keywords from the search terms report. Don't touch budget or copy unless a clear policy issue surfaces.
- Month two onward. Once you have enough data, evaluate. Are clicks converting? Is CPA in your target range? If not, the question is usually whether to adjust the campaign or build a new one with sharper targeting, building new is often faster than tuning.
When to start over instead of patching
Sometimes a campaign isn't working and patching won't fix it. Signs it's time to build a fresh campaign and pause the old one:
- CTR below 1% after a few hundred impressions, the keywords or copy don't match search intent.
- Conversion rate below 0.5%. The landing page may not match the ad's promise.
- CPA two to three times your target with no clear path to lower it, the cluster may be too competitive.
A new campaign is wizard-only and consumes credits based on AI usage during setup. See Set up targeting to start one.