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Pause or edit a live campaign

Hero Marketer is built for creating campaigns, not for full lifecycle management. Once a campaign is live, most edits happen in Google Ads. This article covers what's editable through Hero Marketer and where to go for the rest.

What you can do in Hero Marketer​

  • View performance. Per campaign metrics on the dashboard. See Read your dashboard.
  • Ask Hero AI questions. Recommendations, anomaly detection, and what to change. See Ask Hero AI for recommendations.
  • Build follow on campaigns. A new campaign is fast to build. For most teams, building a new campaign with refined targeting is more useful than heavy editing of an existing one.

What you need to do in Google Ads​

The following changes happen in the Google Ads interface directly:

  • Pause or resume a campaign. Open the campaign in Google Ads and toggle the status. Ad groups, keywords, and ads can also be paused individually.
  • Change the budget. Edit budget on the campaign settings page in Google Ads.
  • Add or remove keywords. Use the keywords tab in Google Ads. Hero Marketer creates keywords during the wizard but doesn't surface a per keyword editor for live campaigns.
  • Add negative keywords. Critical for ongoing optimization. Pull the search terms report in Google Ads, identify queries you don't want to match, and add them as negatives.
  • Edit ad copy. Edit headlines, descriptions, or final URLs in Google Ads' ads tab.
  • Edit extensions. Sitelinks, callouts, and other extensions are editable through Google Ads' assets section.
  • Adjust bidding strategy. Hero Marketer creates campaigns with a default bidding strategy suited for B2B SaaS. To switch (for example, to Target CPA once you have enough conversion data), do it in Google Ads.
  • Delete a campaign. Removal is permanent. Done in Google Ads.

When you make these changes, Hero Marketer's dashboard reflects them automatically the next time data syncs.

Why we don't surface every edit​

Google Ads is the source of truth. If Hero Marketer let you edit everything, edits made in Hero Marketer and edits made in Google Ads could conflict, and you'd have to remember which tool to use for what.

Instead, Hero Marketer focuses on what's hard to do well in Google Ads (drafting new campaigns, generating clusters and copy, surfacing recommendations) and leaves operational management where Google built it.

What to change and when​

A few practical guidelines:

  • First two weeks. Don't change anything. Let Google's algorithm learn. Premature edits reset learning.
  • Weeks two to four. Add negative keywords from the search terms report. Don't touch budget or copy unless a clear policy issue surfaces.
  • Month two onward. Once you have enough data, evaluate. Are clicks converting? Is CPA in your target range? If not, the question is usually whether to adjust the campaign or build a new one with sharper targeting. Building new is often faster than tuning.

When to start over​

Sometimes a campaign just isn't working and patching won't fix it. Signs:

  • CTR below 1 percent after a few hundred impressions: the keywords or copy don't match search intent.
  • Clicks converting below 0.5 percent: the landing page may not match the ad's promise.
  • CPA two to three times your target with no clear path to lower: the cluster may be too competitive.

In those cases, build a fresh campaign with different keywords or different copy and pause the old one. New campaigns cost 1 credit each.

Stuck?​

If something isn't behaving as expected, check the Troubleshooting section or Contact support.