Accounts vs products
An account is a Google Ads account. A product is what you market within it. The distinction matters for how Hero Marketer is structured.
What's a keyword cluster
A cluster is a tight group of keywords that share the same search intent. Hero Marketer organizes campaigns around clusters because they outperform flat keyword lists.
Sitelinks, callouts, and extensions
Google Ads supports several extension types. What each one does, when each helps, and how Hero Marketer attaches them.
How AI generates ad copy
A high level look at how Hero Marketer drafts headlines and descriptions. Why product description quality matters and why we generate variations.
What product analysis does
When you describe your product, Hero Marketer runs an analysis that becomes the foundation for keyword research and ad copy. Here's what's in it and why it matters.
How budget suggestions are calculated
Hero Marketer suggests a monthly budget based on the cluster you picked. Here's the math behind the number and when to override it.