Accounts vs products
An account is a Google Ads account Hero Marketer connects to. A product is something you market within that account. The two terms drive how campaigns, limits, and product context are organized.
What a keyword cluster is
A keyword cluster is a tight group of keywords that share the same search intent. Hero Marketer organizes campaigns around clusters because they outperform flat keyword lists.
Sitelinks, callouts, and extensions
Extensions (officially "assets") show extra information alongside your ad, sitelinks, callouts, structured snippets, prices, and more. The wizard handles sitelinks and other extensions; the rest you set up in Google Ads.
How AI generates ad copy
The Ad Copy Agent writes one responsive search ad, 15 headlines and 4 descriptions, from your product context, the cluster's keywords, and the campaign's intent type. Description quality is the biggest lever on output.
What product context is
Product context is what Hero Marketer learns about your product from your website, your customers, the jobs they hire you for, your category, and their objections. It's the foundation every keyword, ad, and Hero AI answer is generated from.
How budget suggestions are calculated
Hero Marketer estimates a monthly budget from the keywords in the cluster you picked, projected clicks at an assumed impression share and click-through rate, times a marked-up CPC. It's a sensible default, not a target sized to your goals.
Campaign types in Hero Marketer
The campaign wizard builds Search campaigns in one of three intent types, non-branded, branded, or competitor. Hero AI can also analyze and manage Performance Max campaigns that already exist in your account.