Businesses, accounts and products
A business is the company that you advertise, and it holds your products. An account is a Google Ads account that Hero Marketer connects to, and it is in one business. You can connect up to 10 Google Ads accounts and keep up to 10 products in each business. There are no plans or tiers.
What a keyword cluster is
A keyword cluster is a tight group of keywords that share the same search intent. From one seed keyword, Hero Marketer keeps only high intent keywords and returns 1 to 3 clusters of up to 10 keywords, each with its own click and budget estimate. The campaign wizard calls a cluster a keyword group. One cluster becomes one campaign.
Sitelinks, callouts, and extensions
Extensions (officially "assets") show extra information next to your ad, sitelinks, callouts, structured snippets, prices, and more. The wizard handles sitelinks, callouts, structured snippets, and prices on the Extras tab of the Check your ad step. You set up the rest in Google Ads. Sitelinks that you make with Write with AI use credits and go into your Google Ads account at account level at once.
How AI generates ad copy
The Ad Copy Agent writes one responsive search ad, 15 headlines in three groups of five and 4 descriptions, from your product name, product context, proof and offers, the cluster's keywords, the search type, the seed keyword, and your landing page. Benefit headlines quote your proof word for word, the ad promises only your offers, and a line with a number that no input states is removed. When the campaign is about one angle of your product, such as WordPress sites or agencies, it first writes a version of the product context for that angle. Product context quality is the biggest lever on output. There is no regenerate button.
What product context is
Product context is seven sections and two lists that Hero Marketer reads from your home page and your pricing page. The sections are about who benefits from your product, their struggles, the problem it solves, what makes it unique, what they use today, how it makes them feel, and how it affects their work relationships. The two lists hold the proof and the offers that your website shows, and your ads quote them word for word. Ad copy, landing page drafts, and ad images use all of it. When an ad is about one angle of your product, such as one platform or one audience, Hero Marketer first writes a version of it for that angle from your own page about the angle. Keyword research uses only the product name and the first point of What problem does your product solve?
How the recommended budget is calculated
On a Search campaign, the monthly budget starts at a recommendation from the keywords of the cluster that you pick. For each keyword, Hero Marketer assumes that your ad shows for 80% of its monthly searches and that 5% of those people click. A click costs the middle of Google's low and high top of page bids, or, with no bid data, the middle price of the keywords in the list that have bid data. The total is rounded to a whole monthly amount, at least 31. You can change the budget before you launch. Below the recommendation, a Search campaign runs only the keywords that the budget covers at 80% of their searches. The Search recommendation is Hero Marketer's own estimate, not a Google forecast. Performance Max starts at Google's own recommendation for a new Performance Max campaign, or at 50 conversions at your account's cost per conversion over the last 30 days, and keeps all of its keywords. Demand Gen starts at a test budget of about 100 US dollars a day in your account's currency. Search retargeting and Demand Gen retargeting have no recommendation: you type the budget.
Campaign types in Hero Marketer
The campaign wizard builds Search campaigns for one of three search types, Category search, Brand search, or Competitor search. With Category search, it can also build a Performance Max or a Demand Gen campaign. It also builds retargeting campaigns on Search or on Demand Gen, which show ads only to people on your lists. You make one with the Audience type setting, not with the Campaign type menu. Campaign names keep the labels Non branded, Branded, and Competitor. Hero AI can analyze existing Performance Max campaigns and change their status, budget, and bidding, but it cannot edit asset groups or assets. The wizard does not create Display, Video, Shopping, or App campaigns.