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Accounts vs products

An account is a Google Ads account that Hero Marketer connects to. A product is something you market within that account. They sound similar, but they mean different things. The distinction shapes how Hero Marketer groups campaigns, applies plan limits, and generates ad copy.

What an account is​

An account is a Google Ads account that Hero Marketer connects to. Hero Marketer identifies each account by a Google Ads customer ID with 10 digits (like 123-456-7890). Accounts in Hero Marketer match accounts in Google Ads one to one. Hero Marketer connects to existing accounts. It never creates one. Each account carries:

  • Billing. You pay Google directly for ad spend on the account. Hero Marketer never bills your ad spend.
  • Time zone and currency. You set these in Google Ads. Hero Marketer inherits both for reporting.
  • Permissions. The Google identities that can manage the account.
  • Campaigns. Every campaign that you build through Hero Marketer's wizard or directly in Google Ads.
  • Assets. Sitelinks, callouts, and other extensions that live at the account level.

What a product is​

A product is something you market within an account. It is a Hero Marketer concept, not a Google Ads concept. Google Ads has no "product" object. Each product carries:

  • A name. What customers know it as.
  • A website URL. The default landing page for its ads.
  • A description. What the product does, who it is for, and what problem it solves.
  • Product context. The customer profile, jobs to be done, category, and objections that Hero Marketer derives from the product's website during onboarding. Hero Marketer generates every keyword, ad, and Hero AI answer for the product from its product context.
  • Campaigns. Every campaign that you build for that specific product.

A product is the thing your customer buys. Linear is a product. Salesforce is a product. Each subscription tier can be a separate product. All tiers can also be a single product, if your positioning treats them as one.

Why Hero Marketer separates the two​

Google Ads does not have a product concept. A Google Ads account contains campaigns, and each campaign points at a destination URL. Google does not know if two campaigns are for the same product or for different products. Hero Marketer needs that distinction because different products have different customers, jobs, keywords, and copy. When Hero Marketer treats a product as its own object, it can:

  • Capture and refine product context for each product independently.
  • Group campaigns under the right product on the dashboard.
  • Generate ad copy that fits a specific product's positioning instead of generic copy for the whole account.

How accounts and products nest​

Your subscription contains accounts. An account contains products. A product contains campaigns:

Your Hero Marketer subscription
└── Account (a Google Ads account)
    ├── Product A
    │   ├── Campaign 1
    │   └── Campaign 2
    └── Product B
        └── Campaign 3

Two plan limits map to this nesting. The account limit is how many Google Ads accounts you can connect to your subscription. The product limit is how many products you can have per account. Pro allows 1 account and 1 product. Growth allows 1 account and up to 10 products. Agency allows up to 10 accounts and up to 10 products each. See Compare plans for the full table.

When to use multiple products versus multiple accounts​

Whether you add a product or add an account depends on how you structure your business:

  • One account, multiple products. One Google Ads account holds the billing and campaigns for several distinct products. This fits a product led company that sells adjacent SaaS tools under one corporate entity. This needs Growth or Agency, which allow up to 10 products per account.
  • Multiple accounts, one product each. You manage paid search for separate companies (an agency model) or separate legal entities (a holding company with several brands). This needs Agency, which allows up to 10 accounts.
  • Multiple accounts, multiple products each. The Agency tier. Some users keep a primary account with several products and add separate accounts for client work.

How you switch between an account and a product​

You can connect many accounts and create many products. But you operate on one of each at a time. You set the active account in the account switcher at the top of the sidebar. You choose the active product when you build a campaign. Or you can select it on the relevant settings page. To learn how to switch the active account, see Switch between accounts.

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