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Accounts vs products

An account is a Google Ads account that Hero Marketer is connected to. A product is something you market within that account. They sound similar but mean different things, and the distinction shapes how Hero Marketer groups campaigns, applies plan limits, and generates ad copy.

What an account is​

An account is a Google Ads account that Hero Marketer connects to, identified by a Google Ads customer ID with 10 digits (like 123-456-7890). Accounts correspond one to one with accounts in Google Ads, Hero Marketer connects to existing accounts, it never creates them. Each account carries:

  • Billing. You pay Google directly for ad spend on the account; Hero Marketer never bills your ad spend.
  • Time zone and currency. Set in Google Ads. Hero Marketer inherits both for reporting.
  • Permissions. The Google identities allowed to manage the account.
  • Campaigns. Every campaign built through Hero Marketer's wizard or directly in Google Ads.
  • Assets. Sitelinks, callouts, and other extensions stored at the account level.

What a product is​

A product is something you market within an account. It is a Hero Marketer concept, not a Google Ads concept, Google Ads has no "product" object. Each product carries:

  • A name. What customers know it as.
  • A website URL. The default landing page for its ads.
  • A description. What the product does, who it's for, and what problem it solves.
  • Product context. The customer profile, jobs to be done, category, and objections that Hero Marketer derives from the product's website during onboarding. Every keyword, ad, and Hero AI answer for the product is generated from its product context.
  • Campaigns. Every campaign built for that specific product.

A product is the thing your customer buys. Linear is a product. Salesforce is a product. Each subscription tier could be a separate product, or a single product if the positioning is unified.

Why Hero Marketer separates the two​

Google Ads doesn't have a product concept. A Google Ads account contains campaigns, and each campaign points at a destination URL. Google doesn't know that two campaigns are for the same product or for different ones. Hero Marketer needs that distinction because different products have different customers, jobs, keywords, and copy. Treating a product as its own object lets Hero Marketer:

  • Capture and refine product context for each product independently.
  • Group campaigns under the right product on the dashboard.
  • Generate ad copy that fits a specific product's positioning instead of generic copy for the whole account.

How accounts and products nest​

Your subscription contains accounts, an account contains products, and a product contains campaigns:

Your Hero Marketer subscription
└── Account (a Google Ads account)
    ├── Product A
    │   ├── Campaign 1
    │   └── Campaign 2
    └── Product B
        └── Campaign 3

Two plan limits map to this nesting: the account limit is how many Google Ads accounts you can connect to your subscription, and the product limit is how many products you can have per account. Pro allows 1 account and 1 product; Growth allows 1 account and up to 10 products; Agency allows up to 10 accounts and up to 10 products each. See Compare plans for the full table.

When to use multiple products versus multiple accounts​

Whether you add a product or add an account depends on how your business is structured:

  • One account, multiple products. One Google Ads account holds the billing and campaigns for several distinct products. Typical for a product-led company selling adjacent SaaS tools under one corporate entity. Needs Growth or Agency, which allow up to 10 products per account.
  • Multiple accounts, one product each. You manage paid search for separate companies (an agency model) or separate legal entities (a holding company with several brands). Needs Agency, which allows up to 10 accounts.
  • Multiple accounts, multiple products each. The Agency tier. Some users keep a primary account with several products and add separate accounts for client work.

How you switch between an account and a product​

You can connect many accounts and create many products, but you operate on one of each at a time. The active account is set in the account switcher at the top of the sidebar. The active product is chosen when you build a campaign, or by selecting a product on the relevant settings page. For the mechanics of switching the active account, see Switch between accounts.

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