All channels
A business can have an ad account on more than one platform. All in the Platform filter shows these accounts together. The filter shows only when the business has two or more platforms.
What All shows
- Cost. The total spend across the platforms.
- Clicks. The total clicks across the platforms.
- Conversions. One card for each platform.
- Channel mix. The spend, the share of spend, the conversions, and the cost per conversion of each platform.
- Spend by channel. The daily spend of each platform. This chart is not available on a phone.
- Campaign performance. Every campaign with activity in the date range. A logo shows the platform of each campaign. To open a campaign, click its row.
Today's data shows only when you select one platform. Each platform reports days in its own time zone.
Why conversions do not add up
Each platform counts its own conversions, with its own attribution rules. One sign-up can count on two platforms. So Hero Marketer does not show a total for conversions, and it does not show one cost per conversion for all platforms.
How money converts
If your ad accounts use different currencies, Hero Marketer converts spend to your reporting currency. It uses the European Central Bank rate for each day. On a weekend, it uses the last published rate. A converted total starts with ≈, and the amount in each account's currency shows below it.
The European Central Bank publishes rates for about 30 currencies. If an account uses a different currency, its spend is not in the total. Its spend shows beside the total.
To change the reporting currency, go to Settings > Business. The default is the currency of your first ad account.
What works on All
- The AI summary and the PDF export work on All. See The AI summary.
- Hero AI reads each platform. A deep dive compares the platforms, then examines the platform that takes the most spend for its conversions. Hero AI can change Google Ads only.
What needs one platform
Named dashboards, tiles, and new reports work on one platform. To use them, select a platform in the filter. If you open a named dashboard from All, the filter changes to one platform.