See every change to your ad accounts
The Changes page at /changes lists every change to the ad accounts of the active business, on all its platforms, newest first. Each change shows what followed it. To open the page, click Changes under Monitoring in the sidebar, after Alerts and Automations. The page is free. Every member of the business can read it, viewers included.
The page shows the same changes as the pins on the trend chart. See Changes on the trend chart.
Read a row
Each row shows:
- Platform. The mark of the platform that the change was made on.
- What changed. For example "3 ad groups paused".
- Names. The names of the things that changed, or the campaign.
- Details. On the line under the change: the date of the change, the campaign, and who made it. For example "Hero AI", "You, in Hero Marketer" or "Google Ads website".
- Result. A label, with the period that was compared, and three figures.
The label is one of these: Improved (green), Got worse (red), Mixed result (amber), No clear change, Too early to judge, Too close to another change, No spend to compare, or Spend started. Hero Marketer does not judge the last four of these results.
Beside the label you can see:
- The period that was compared, for example "7 days after against the 7 days before".
- "Measured up to the next change" with its date, when the next change stopped the period.
- "May still change until" with a date, until 30 days after the change.
Under the label, three figures show: Cost, Conversions, and Cost per conversion. Each figure shows the value before the change, an arrow, the value after the change, and the difference, for example "−10%". For conversions, the difference is a number, for example "+10". The values are in the currency of the ad account. The figures have no color. The label gives the result. A change that Hero Marketer does not judge shows the label only.
The result on this page is always judged on cost and conversions, with cost per conversion. It does not change with a chart. The rules for a result are the same as for the pins. See How the result of a change is judged. The box at a pin on a chart shows the result as one sentence.
Find what changed on a campaign
The page has the same filters as the dashboard, and one more. They are at the top of the page.
- Date range. The same date picker as the dashboard: presets and custom dates. The page has no comparison period.
- Platform. All channels, or one platform. It changes the platform for the whole app, as on the dashboard.
- Campaign status. All, Enabled, Paused, or Removed. The page shows the changes to the campaigns that have that status now, and the changes to the account as a whole (a change with no campaign).
- Campaign. One or more campaigns. The page shows the changes to those campaigns, and the changes to the account as a whole.
- Made by. Made by anyone, or one source, for example Hero AI or Google Ads website.
For more about the first four filters, see Read your dashboard. You can use all the filters together. For example, set Campaign to one campaign and Made by to Hero AI to see what Hero AI changed on that campaign.
When no change is in the date range, the page says "No changes in this period". When the filters leave no change, the page says "No changes match these filters".
Show earlier changes
The page loads up to 300 changes at a time. Click Load more to show the earlier changes of the date range.
Which changes show
- Google Ads. All changes: in the Google Ads website, in Google Ads Editor, from recommendations that Google applied, and from other tools. Hero Marketer stores them each day, from 4 November 2026.
- LinkedIn Ads and Meta Ads. Only the changes made in Hero Marketer.
The page does not show changes from before Hero Marketer stored them. It does not show Google changes older than the 30 days that Google keeps, if Hero Marketer never stored them.
Undo a change
The Changes page has no Undo. Undo for a change made in Hero Marketer is on the Automations page. See Automation history.