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The AI summary

The card at the top of every dashboard can show an AI summary. It is a short written read of the account for the period you view. It tells you how the period went, so you do not have to read all the tiles yourself.

An AI summary has three parts:

  • Headline. One sentence with the most important point first. For example, "Cost went up 12% and conversions stayed flat, so cost per conversion increased."
  • What changed. A short paragraph with the actual figures (current value, previous value, and percent change). It names the campaigns that changed the most.
  • Next steps. Up to three actions, the most important first. Click a step to ask Hero AI about it.

Write an AI summary​

The AI summary never writes itself. It always takes a click.

  • Your first AI summary for each Google Ads account is free. The card shows a Free badge, "Your first AI summary is on us", and a Write my summary button. Click Write my summary. You do not need credits for this summary.
  • After your first summary, click Write summary. When a view has no AI summary, the card shows a Quick summary and a Write summary button, with the hint "Uses about 0.01 credits."
  • After you change the view, click Write summary again. When you change the date range, the comparison, or a filter, you get a different view. If that view has no AI summary yet, click Write summary to get one. This prevents a credit charge on each filter change.

The free summary counts when you click, even if the summary does not generate. When you disconnect and connect the account again, you do not get a second free summary.

Ask Hero AI about a next step​

Click a next step. Hero AI opens a new chat for that account and sends the question at once. The question includes the figures, campaign names, and date range, so Hero AI starts to investigate with the context in place. This uses credits like any Hero AI question. Most questions cost 0.2 to 1.5 credits.

With your approval, Hero AI can then act on the account. See Actions Hero AI can take.

The Quick summary has one Recommended next step. When you click it, Hero AI opens a new chat and sends the question at once, in the same way.

What the AI summary reads​

The AI summary works only from data that Hero Marketer already has:

  • The numbers on the dashboard for your date range, comparison, and filters: the account totals and the top campaigns. With comparison on, the top campaigns are the campaigns with the largest change in cost.
  • The breakdown tiles on the dashboard you have open (device, country, audience, and conversion actions). It reads the top rows of each tile.
  • Your product name. This helps the next steps fit what you sell. The summary does not read your product context.
  • Your open alerts on that account, up to 10. This keeps the summary and your alerts in agreement. See What alerts do.

The AI summary does not invent causes. If the numbers do not show why something changed, the summary says what changed and does not guess a reason. The summary tells you that the data is thin when the account has fewer than 15 conversions. It also tells you when the date range is 3 days or less.

The AI summary does not query Google Ads again. It reads the figures that the dashboard already loaded. It does not measure CAC or LTV.

The four states of the summary card​

The card at the top of the dashboard shows one of four things:

  • Your saved AI summary. It has Next steps and a caption. The caption shows the date range ("Covers …") and the time Hero Marketer wrote the summary ("Generated …").
  • The free offer. You see it until you use your free AI summary for the account. Click Write my summary.
  • A Quick summary. Hero Marketer calculates it in your browser from the same numbers, with no AI. You see it when the view has no AI summary yet. It gives a headline, what changed, and one Recommended next step. It costs nothing.
  • "No ad spend in this date range". You see it when your campaigns have no cost in the date range. Pick a longer date range, or click Create a campaign.

To tell an AI summary from a Quick summary, move the pointer over the spark icon. An AI summary shows "An AI summary of what changed in your account". A Quick summary shows "A quick summary of your latest numbers".

Refresh or edit an AI summary​

  • Refresh writes the AI summary again for the current view, with the latest numbers. It uses credits again, about 0.01 credits.
  • Edit summary (the pencil icon) lets you rewrite the headline and the summary text by hand. An edit uses no AI and costs nothing. After an edit, the caption ends with "Edited". You cannot edit the next steps.

What an AI summary costs​

Your first AI summary for each Google Ads account is free, even with no credits. After that, each summary and each refresh costs about 0.01 credits. The exact charge depends on the AI work. To start a summary, you need a balance of at least 0.1 credits, and you must pay any unpaid AI usage first. It costs nothing to read a saved summary again or to edit it.

If you do not have enough credits, the Quick summary stays on the card. When you click Write summary, Hero Marketer asks you to add credits. See How credits work.

There is one AI summary for each view​

An AI summary belongs to one view. The view is the dashboard you have open, the date range, the comparison, the campaign filters, and whether today's data is still updating. This means:

  • When you go back to a view with a summary, Hero Marketer shows the saved summary again, with no new charge.
  • When you change the date range, comparison, or filters, you get a different view. Click Write summary to get a summary for it.
  • When you add or remove a report on a named dashboard, that dashboard needs a new summary. When you move or resize tiles, the summary stays.
  • Each dashboard has its own summary. Each Google Ads account has its own summaries.
  • Your summaries are private to you. Other people who use the same Google Ads account do not see them.

When the AI summary does not appear​

  • No ad spend in the range. The card shows "No ad spend in this date range". Make the date range longer, or create a campaign.
  • "The summary didn't generate. Try again." Click Try again on the card. If it continues to fail, the numbers below are still correct, and the tiles still work.
  • You do not have enough credits. The Quick summary stays on the card. When you click Write summary, Hero Marketer asks you to add credits. See I am out of credits.

Next​