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The daily ads brief

Each weekday morning, the daily ads brief tells you what needs you in a business. It shows the open alerts, the changes since the last brief, and the last 7 days against the 7 days before. The daily ads brief is off until you turn it on.

Turn on the daily ads brief​

  1. Go to Settings > Alerts.
  2. Turn on Daily ads brief.

The switch is for you and for the business that you work on now. Each person turns it on for each business. The owner and the editors of a business can get the daily ads brief. Viewers cannot get it.

The daily ads brief needs credits​

Hero Marketer sends the daily ads brief only when the business owner has credits. When the owner has no credits, Hero Marketer does not send it, and the switch shows "Comes with credits." You cannot turn on the daily ads brief then, but you can turn it off. When the owner buys credits, the daily ads brief starts again for each person who turned it on. The daily ads brief spends no credits. See How credits work.

When the daily ads brief arrives​

The daily ads brief comes each weekday, Monday to Friday, from 8am. When the ad accounts of a business are in different time zones, it comes when it is 8am in the last of these time zones. Hero Marketer does not send a daily ads brief on Saturday or Sunday. The Monday brief shows the changes from Friday, Saturday, and Sunday too.

On Monday, the weekly ads brief also comes. The two briefs are different: the daily ads brief is for you, and the weekly ads brief is one page to forward to your team.

Who gets the daily ads brief​

  • Email. Each owner or editor who turned on the daily ads brief.
  • Slack. The Slack channel of the owner, when the owner turned on the daily ads brief and Slack is connected and works.

What the daily ads brief shows​

  • What needs you. The number of open alerts, in the subject and at the top, and the 3 most important alerts.
  • Last 7 days. For each platform, the last 7 days against the 7 days before, with one next step. These are the words of the Quick summary on the dashboard. The brief does not compare yesterday with the day before, because the conversions of yesterday continue to arrive for some days.
  • Changes. The number of changes since the last brief, and up to 3 of them, each with its campaign and with who made it. Under them, the results of changes that became final since the last brief. A result becomes final 30 days after its change. See Changes on the trend chart.
  • Pace this month. Where the month will end at this pace, against your targets or against your daily budgets. See Monthly targets.
  • Open the dashboard. A button that opens the dashboard.

The daily ads brief never adds conversions across platforms, because each platform counts its own conversions.

When the daily ads brief does not come​

  • No credits. The business owner has no credits.
  • Nothing to tell. No ad account spent money in the last 14 days, and no alert is open.
  • Saturday and Sunday. Hero Marketer does not send the daily ads brief on these days.

Stop the daily ads brief​

  1. In a daily ads brief email, click Stop the daily ads brief.
  2. On the page that opens, confirm.

This stops the daily ads brief for you, for that business only. It does not stop the weekly ads brief. You can also turn off Daily ads brief in Settings > Alerts.

What the daily ads brief does not do​

  • AI does not write the daily ads brief. Its words come from the same rules as the Quick summary.
  • The daily ads brief has no PDF and no link to share. To share the week, forward the weekly ads brief.
  • You cannot change the days or the time of the daily ads brief.
  • Hero Marketer sends the daily ads brief one time each day. If a send fails, Hero Marketer does not send it again that day.

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