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What the dashboard does

The dashboard is the live view of one Google Ads account. It is the first screen you see after you sign in. It reads current data from Google Ads in your account's time zone and currency. The numbers match the numbers in Google Ads.

Every dashboard has two parts:

  • An AI summary at the top. It gives a one-line verdict on the period, a short paragraph on what changed, and up to three next steps. You can send each next step to Hero AI. See The AI summary.
  • Tiles below the summary. The tiles are the charts and tables with the numbers behind the summary. You can move, resize, and remove tiles, and add your own saved reports. See Customize your dashboard.

What the dashboard costs​

The dashboard is free, even with no credits. Your first AI summary for each Google Ads account is free. After that, an AI summary costs about 0.01 credits. A PDF export does not use credits. But you must have a balance above 0 to export a PDF.

The Overview and named dashboards​

You always have an Overview. It is the default view. It opens with seven tiles: performance summary, performance over time, campaign breakdown, device breakdown, country breakdown, audience breakdown, and conversion actions.

You can also create named dashboards. These are separate layouts. You switch between them from the dropdown at the top of the page. Use a named dashboard when you want a second arrangement for a different task. For example, use a spend-focused view, a conversion-focused view, or a view for one product line.

If you manage several clients, connect each client's Google Ads account (up to 10) and switch between them. Each account has its own Overview and its own named dashboards.

One difference matters when you set them up:

  • Your browser remembers the Overview layout, separately for each Google Ads account. The Overview layout does not follow you to another browser or another device. If you clear your browser data, the Overview returns to the seven default tiles.
  • Hero Marketer saves named dashboards with the Google Ads account. You see them in any browser you sign in from. Other people who connect the same Google Ads account see them too.

See Create and manage dashboards.

Dashboard, report, or Hero AI​

Three parts of Hero Marketer answer three different questions:

  • The dashboard is the live read. Use it for the daily check: what happens in this account now.
  • A report is a saved, named chart or table that you reopen and export. Examples are the Monday status or the monthly leadership readout. See What reports do.
  • Hero AI answers one-time questions in chat. With your approval, Hero AI can act on the account. See What Hero AI does.

A dashboard tile and a report are the same kind of object. You can add any saved report to a dashboard as a tile. To change a default tile, open its menu and choose Edit report. When you save, Hero Marketer saves your own copy in the reports library. See Customize your dashboard.

What the dashboard does not do​

  • It covers one Google Ads account at a time. No view combines several accounts into one view. Switch accounts with the account switcher.
  • It does not run on a schedule. The dashboard loads when you open it. Hero Marketer writes an AI summary only when you click Write my summary or Write summary. There is no set schedule (for example, "every Monday"), no email or Slack delivery, and no public link to share.
  • It does not measure CAC or LTV. The dashboard reads Google Ads metrics only. Hero Marketer has no CRM integration. You get conversions and cost per conversion, but never a measured customer acquisition cost or lifetime value.

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