Add your website
This is the first step of onboarding and the only thing we ask you to type. Paste your homepage URL and Hero Marketer reads the page to draft your first Google Ads campaign.
What we ask for
One field:
- Website URL. Your homepage. The page customers land on when they search your brand. Hero Marketer fetches it once.
You don't enter a product name or a description. Brand and positioning are inferred from the page.
What we read from the page
Hero Marketer reads the page text and the standard metadata (page title, meta description, headings). From that we infer:
- Your brand name and how you describe what you sell.
- The customer you sell to (role, company stage, sector).
- The job your product is hired to do, the value proposition, and likely competitors.
The result is a product analysis built around the jobs your customers hire your product for. See What product analysis does for what the analysis contains.
What makes a good URL
Use the page that best represents what you sell:
- A homepage that names the product, the customer, and the problem in plain language works well.
- A category page or pricing page works when your homepage is light on positioning copy.
- Avoid login pages, app subdomains, and documentation. Those have no marketing context.
If your site blocks bots or returns a thin shell to non-browsers, the analysis may come back vague. You can refine it manually in the next step.
Locked after submit
Once the analysis runs, the website URL is locked for the rest of onboarding. You can't go back and change it. This is intentional. Each analysis pass uses AI credits we cover before you've picked a plan, so we run it once.
If you mistyped or pasted the wrong URL, you can:
- Refine the analysis manually in the Review what we drafted step. You can edit every section.
- Update or replace the product after onboarding from the settings area. See Update a product.
What happens next
The wizard moves to the Review step automatically and shows progress while the analysis runs. Expect 60 to 120 seconds. The wizard cycles through six stages while it works (reading your website, working out who you sell to, looking at your competitors, drafting your headlines, polishing the copy, almost done) so you can see roughly where in the run it is. Feel free to switch tabs. A chime plays when the draft is ready.
If the analysis fails or the site blocks the request, the Review step shows a status panel titled "We couldn't finish the preview" with Try again and Edit website URL buttons. Try again retries the same URL. Edit website URL takes you back to step 1, which is otherwise locked.