Add your website
Hero Marketer asks for your website the first time you create a campaign for a product. The step is titled Tell us about this product first. It is not part of onboarding: connecting Google Ads, the free scan, and the dashboard never ask for a website.
Paste your homepage URL and click Analyze my site. You can enter a bare domain such as acme.com. The read usually takes about 20 seconds. Hero Marketer reads the page and builds your product context: what you sell, who it is for, and why people buy it. Hero Marketer writes your ad copy from the product context. The keyword step uses the product name and the main job of your product to keep only the relevant keyword ideas from Google.
What Hero Marketer asks for
One field:
- Website URL. Your homepage, the page that customers land on when they search your brand. Hero Marketer fetches it once.
You do not enter a name here. The product that onboarding creates has the name of your Google Ads account. If that name is not your brand name, rename the product in Settings > Products. To open Settings, click your profile picture at the bottom of the sidebar, then click Settings. Automations use the product name to protect your brand. They do not pause a keyword or block a search term that contains the product name.
What the website read costs
Reading the page is AI work, so it uses credits, like the rest of campaign creation. The read usually uses under half a credit. It needs at least 0.5 credits in your balance before it starts. If your balance cannot cover it, Hero Marketer asks you to add credits before it starts. See How credits work.
A product needs its product context only once. Every later campaign for the same product reuses it.
What Hero Marketer reads from the page
Hero Marketer reads the page text and the standard metadata (page title, meta description, headings). From the page, Hero Marketer fills seven sections of product context:
- Who benefits most from your product?
- What are your customers' biggest struggles?
- What problem does your product solve?
- What makes your solution unique?
- What solutions are they using today?
- How does your product make them feel?
- How does it impact their work relationships?
The result is your product context. The read does not change the product name. See What product context is for what product context contains.
What makes a good URL
Use the page that best represents what you sell:
- A homepage that names the product, the customer, and the problem in plain language works well.
- A category page or pricing page works when your homepage is light on positioning copy.
- Avoid login pages, app subdomains, and documentation. Those have no marketing context.
If your site blocks bots or returns a thin shell to non browsers, your product context may come back vague. You can fix every section by hand in the next step.
Check what we found
After the read, Hero Marketer shows your product context under Check what we found. Click any point to edit it. Every section needs at least one point. Click Save and create campaign to save it to the product and continue into the campaign wizard.
You can edit the product context later in Settings > Products. See Update a product.
Your website becomes the landing page
The website you analyze becomes the default landing page of the campaign. In the Set up your campaign step, the Landing page field shows it. You can change the landing page there for this campaign. See Set up targeting.