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Add your website

Add your website is the first onboarding step and the only thing Hero Marketer asks you to type. Paste your homepage URL and Hero Marketer reads the page to build your product context, what you sell, who it's for, and why people buy it, then drafts your first Google Ads campaign from it.

What Hero Marketer asks for​

One field:

  • Website URL. Your homepage, the page customers land on when they search your brand. Hero Marketer fetches it once.

You don't enter a product name or a description. Hero Marketer infers your brand and positioning from the page.

What Hero Marketer reads from the page​

Hero Marketer reads the page text and the standard metadata (page title, meta description, headings). From the page, Hero Marketer infers:

  • Your brand name and how you describe what you sell.
  • The customer you sell to (role, company stage, sector).
  • The jobs your product is hired to do, the value proposition, and likely competitors.

The result is your product context: the captured profile of your customers, the jobs they hire your product for, your category, and their objections. Every keyword, ad, and Hero AI answer downstream is generated from it. See What product context is for what product context contains.

What makes a good URL​

Use the page that best represents what you sell:

  • A homepage that names the product, the customer, and the problem in plain language works well.
  • A category page or pricing page works when your homepage is light on positioning copy.
  • Avoid login pages, app subdomains, and documentation. Those have no marketing context.

If your site blocks bots or returns a thin shell to non browsers, your product context may come back vague. You can refine it manually in the next step.

Why the website URL is locked after you submit​

Once Hero Marketer reads the page, the website URL is locked for the rest of onboarding and you can't go back and change it. This is intentional: each read uses AI credits Hero Marketer covers before you've picked a plan, so Hero Marketer runs it once.

If you mistyped or pasted the wrong URL, you can:

What happens after you submit your URL​

The wizard moves to the Review step automatically and shows progress while Hero Marketer reads your page. Expect 60 to 120 seconds. The wizard cycles through six stages as it works, reading your website, working out who you sell to, looking at your competitors, drafting your headlines, polishing the copy, almost done, so you can see roughly where in the run it is. You can switch tabs while it works. A chime plays when the draft is ready.

If the read fails or the site blocks the request, the Review step shows a status panel titled "We couldn't finish the preview" with Try again and Edit website URL buttons. Try again retries the same URL. Edit website URL takes you back to step 1, which is otherwise locked.

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