Skip to main content

Add your website

Add your website is the first onboarding step. The website URL is the only thing that Hero Marketer asks you to type during onboarding. Paste your homepage URL. Hero Marketer reads the page and builds your product context, what you sell, who it is for, and why people buy it. Then Hero Marketer drafts your first Google Ads campaign from it.

What Hero Marketer asks for​

One field:

  • Website URL. Your homepage, the page that customers land on when they search your brand. Hero Marketer fetches it once.

You do not enter a product name or a description. Hero Marketer infers your brand and positioning from the page.

What Hero Marketer reads from the page​

Hero Marketer reads the page text and the standard metadata (page title, meta description, headings). From the page, Hero Marketer infers:

  • Your brand name and how you describe what you sell.
  • The customer that you sell to (role, company stage, sector).
  • The jobs that customers hire your product to do, the value proposition, and likely competitors.

The result is your product context: the captured profile of your customers, the jobs that they hire your product for, your category, and their objections. Hero Marketer generates every keyword, ad, and Hero AI answer downstream from your product context. See What product context is for what product context contains.

What makes a good URL​

Use the page that best represents what you sell:

  • A homepage that names the product, the customer, and the problem in plain language works well.
  • A category page or pricing page works when your homepage is light on positioning copy.
  • Avoid login pages, app subdomains, and documentation. Those have no marketing context.

If your site blocks bots or returns a thin shell to non browsers, your product context may come back vague. You can refine your product context manually in the next step.

Why the website URL is locked after you submit​

Once Hero Marketer reads the page, it locks the website URL for the rest of onboarding. You cannot go back and change it. This is intentional. Each read uses AI credits that Hero Marketer covers before you pick a plan. So Hero Marketer reads your page only once.

If you mistyped or pasted the wrong URL, you can:

What happens after you submit your URL​

The wizard moves to the Review step automatically. It shows progress while Hero Marketer reads your page. Expect 60 to 120 seconds. The wizard cycles through six stages as it works. It reads your website, works out who you sell to, looks at your competitors, drafts your headlines, polishes the copy, and finishes with an almost-done stage. This lets you see roughly where the wizard is in the run. You can switch tabs while it works. A chime plays when the draft is ready.

If the read fails or the site blocks the request, the Review step shows a status panel titled "We couldn't finish the preview." The panel has two buttons: Try again and Edit website URL. Try again retries the same URL. Edit website URL takes you back to step 1, which is otherwise locked.

Next​