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After you launch

When you click Create campaign, Hero Marketer creates the campaign in Google Ads. Google takes over from there. Google reviews the campaign, usually in under a day. The campaign stays paused until Google approves it. Then ads enter the auction. This article explains what happens, on what timeline, and where you see it.

Google's review of your campaign​

Every new campaign goes through Google's automated review. Google checks the ad copy, landing page, and extensions against its policies before it lets the ads run.

  • Google reviews most campaigns in under a day. A few clear in minutes. Some take up to two business days, especially in a regulated category (healthcare, finance, legal services).
  • The campaign stays paused until the review completes. No impressions, no clicks, and no spend during this time.
  • Google emails the account owner if it rejects anything. The email explains what to fix. Common rejections are a trademark in a headline, a landing page that does not match the product, and claims that need disclaimers.

You can check status at any time in Google Ads. Hero Marketer shows campaign status on the dashboard, but Google Ads is the source of truth.

When you see your first impressions​

After Google approves the campaign, ads enter the auction. Do not expect much traffic on day one. Google needs time to learn which queries match well, which ad variations perform, and how much to bid against your budget.

A reasonable expectation:

  • Day 1 to 3. A few impressions as Google explores. Your data is too thin to mean anything.
  • Week 1. Hundreds to low thousands of impressions on most B2B SaaS budgets. First clicks come in. Conversion data is still noisy.
  • Week 2 to 4. Patterns emerge. You can start to see which keywords convert and which ad variations perform.

Do not make changes in the first few days. If you edit keywords, copy, or budget during the learning period, you reset Google's optimization. Hold steady for at least a week before you make changes.

Where to see performance​

The Hero Marketer Dashboard shows the metrics most teams check daily:

  • Volume metrics. Impressions, clicks, conversions.
  • Cost metrics. Spend, CPC, CPA.
  • Efficiency metrics. CTR, conversion rate, conversion value.

Date ranges are presets (today, last 7 days, last 30 days, month to date) or custom. Comparison modes (week over week, month over month, year over year) sit next to them, so you can see the trend.

For deeper analysis (per-keyword performance, search term reports, audience breakdowns), open Google Ads directly. Hero Marketer does not try to copy the full Google Ads reporting. See Read your dashboard for what each metric means.

When to ask Hero AI about a new campaign​

After you have a week or two of data, Hero AI can help you interpret what you see. Useful questions to ask Hero AI:

  • "Which of my campaigns is performing best?"
  • "Why did spend go up last week?"
  • "What should I change to lower CPA?"

Hero AI pulls live data from your Google Ads account to answer. So its answer reflects the current state, not a snapshot. Hero AI acts only after you confirm. It never changes your campaign on its own.

What to do if something looks wrong after launch​

Common cases and where to look:

  • No impressions after 24 hours. The campaign is probably still in Google's review. Check campaign status in Google Ads. See My campaign is not live yet.
  • Impressions but zero clicks. Your ad copy might not match the queries Google shows it for. Check the search terms report in Google Ads. Then ask Hero AI to look for search terms that waste budget.
  • Clicks but no conversions. Conversion tracking might not be set up correctly in Google Ads. Hero Marketer reads conversion data, but it cannot set up conversion tracking. You do that in Google Ads, with Google's conversion tracking setup. After tracking is live, Hero AI can help you read the results.
  • Campaign shows as rejected. Open Google Ads and read the rejection reason. You can fix most rejections in a few minutes. See Ad copy or sitelinks rejected by Google.

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