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After you launch

When you click Create campaign, Hero Marketer creates the campaign in Google Ads and Google takes over from there. Google reviews the campaign (usually in under a day), the campaign stays paused until it's approved, then ads enter the auction. This article walks through what happens, on what timeline, and where you'll see it.

Google's review of your campaign​

Every new campaign goes through Google's automated review. Google checks the ad copy, landing page, and extensions against its policies before letting ads run.

  • Most campaigns are reviewed in under a day. A few clear in minutes. Some take up to two business days, especially if you're in a regulated category (healthcare, finance, legal services).
  • The campaign sits paused until review completes. No impressions, no clicks, no spend during this time.
  • Google emails the account owner if anything is rejected. The email explains what to fix. Common rejections: trademark in headline, landing page that doesn't match the product, claims that need disclaimers.

You can check status at any time inside Google Ads. Hero Marketer shows campaign status on the dashboard but Google Ads is the source of truth.

When you'll see your first impressions​

Once Google approves the campaign, ads enter the auction. Don't expect a flood of traffic on day one. Google needs time to learn which queries match well, which ad variations perform, and how aggressively to bid against your budget.

A reasonable expectation:

  • Day 1 to 3. A handful of impressions as Google explores. Your data is too thin to mean anything.
  • Week 1. Hundreds to low thousands of impressions on most B2B SaaS budgets. First clicks come in. Conversion data is still noisy.
  • Week 2 to 4. Patterns emerge. You can start to see which keywords convert and which ad variations perform.

Don't make changes in the first few days. Editing keywords, copy, or budget mid learning resets Google's optimization. Hold steady for at least a week before adjusting.

Where to see performance​

The Hero Marketer Dashboard shows the metrics most teams check daily:

  • Volume metrics. Impressions, clicks, conversions.
  • Cost metrics. Spend, CPC, CPA.
  • Efficiency metrics. CTR, conversion rate, conversion value.

Date ranges are presets (today, last 7 days, last 30 days, month to date) or custom. Comparison modes (week over week, month over month, year over year) sit alongside so you can see trend.

For deeper analysis (per keyword performance, search term reports, audience breakdowns), open Google Ads directly. Hero Marketer doesn't try to replicate Google Ads' full reporting. See Read your dashboard for what each metric means.

When to ask Hero AI about a new campaign​

Once you have a week or two of data, Hero AI can help interpret what you're seeing. Useful questions to ask Hero AI:

  • "Which of my campaigns is performing best?"
  • "Why did spend go up last week?"
  • "What should I change to lower CPA?"

Hero AI pulls live data from your Google Ads account to answer, so what it tells you reflects current state, not a snapshot. Hero AI acts only after you confirm, it never changes your campaign on its own.

What to do if something looks wrong after launch​

Common situations and where to look:

  • No impressions after 24 hours. The campaign is probably still in Google's review. Check campaign status in Google Ads. See My campaign isn't live yet.
  • Impressions but zero clicks. Your ad copy might not be matching the queries Google is showing it for. Check the search terms report in Google Ads, and ask Hero AI to look for search terms wasting budget.
  • Clicks but no conversions. Conversion tracking might not be set up correctly in Google Ads. Hero Marketer reads conversion data but can't set up conversion tracking, that's done in Google Ads, using Google's conversion tracking setup. Once tracking is live, Hero AI can help you read the results.
  • Campaign shows as rejected. Open Google Ads and read the rejection reason. Most rejections are fixable in a few minutes. See Ad copy or sitelinks rejected by Google.

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