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After you launch

When you click Launch in the campaign wizard, Hero Marketer creates the campaign in Google Ads and turns it on. The button shows your monthly budget, for example Launch at $500 a month. In Google Ads, the campaign has a daily budget: the monthly budget divided by 30.4, rounded down to the cent (or to a whole unit in currencies that Google Ads takes without cents, such as yen and won). You do not have to turn the campaign on yourself. Google reviews the ad first, usually in under a day. While the ad is under review, it does not show and does not spend. When Google approves the ad, it starts to run with no action from you. This article explains what happens, on what timeline, and where you see it.

Google's review of your ad​

Every new ad goes through Google's automated review. Google checks the ad copy, landing page, and extensions against its policies before it lets the ads run.

  • Google reviews most ads in under a day. A few clear in minutes. Some take up to two business days, especially in a regulated category (healthcare, finance, legal services).
  • The campaign is on, but the ad does not run until the review completes. No impressions, no clicks, and no spend during this time.
  • Google emails the account owner if it rejects anything. The email explains what to fix. Common rejections are a trademark in a headline, a landing page that does not match the product, and claims that need disclaimers.

Hero Marketer shows campaign status (enabled, paused, or removed) on the Campaigns page. The detail page of an ad shows its approval status when Google reports one, for example Approved or Disapproved. Google Ads is the source of truth for the review.

When you see your first impressions​

After Google approves the ad, it enters the auction. Do not expect much traffic on day one. Google needs time to learn which queries match well, which ad variations perform, and how much to bid against your budget.

A rough guide:

  • Day 1 to 3. A few impressions as Google explores. Your data is too thin to mean anything.
  • Week 1. First clicks come in. Conversion data is still noisy.
  • Week 2 to 4. Click and search term patterns start to show. You can see which keywords get clicks and which ad variations perform.
  • Month 1 to 3. Conversion patterns start to show.

B2B SaaS conversions often arrive 30 to 90 days after the click. Keep changes small for the first two to three weeks. Large changes to keywords, ad copy, or budget in this period make the early data hard to read. Hero AI tells you when the data is too thin to act on.

Where to see performance​

The Hero Marketer Dashboard shows the metrics most teams check daily:

  • Volume metrics. Impressions, clicks, conversions.
  • Cost metrics. Spend, CPC, CPA.
  • Efficiency metrics. CTR, conversion rate, conversion value.

Pick a date range preset or a custom range. The presets are Yesterday, Last 7 days, This month, Last month, Last 30 days, Last 60 days, Last 90 days, This year, and Last year. The default is Last 7 days, compared with the previous period. To change the comparison, use Compare to. Choose Previous period or Previous year.

For keyword and search term detail, open Campaigns in the sidebar and click the campaign. The campaign page of a Search campaign has the tabs Ad groups, Ads, Keywords, and Search terms. A Demand Gen campaign has no keywords, so its tabs are Ad groups, Ads, and Network breakdown. A Performance Max campaign has its own tabs. The dashboard also shows audience, device, and country breakdowns. For other data, such as age, gender, or time of day, open Google Ads. Hero Marketer does not copy all of the Google Ads reporting. See Read your dashboard for what each metric means, and Drill into a campaign for the campaign tabs.

When to ask Hero AI about a new campaign​

You can ask Hero AI about a new campaign at any time. Useful questions to ask Hero AI:

  • "Which of my campaigns is performing best?"
  • "Why did spend go up last week?"
  • "What should I change to lower CPA?"

Hero AI pulls live data from your Google Ads account to answer. So its answer reflects the current state, not a snapshot. A deep dive compares the last 30 days with earlier periods. For a new campaign, Hero AI often tells you that the data is too thin to act on. In that case, Hero AI does not offer a change.

Hero AI changes nothing until you click Approve and apply on a card that shows the exact change. Automations that you turn on act without asking each time, within daily caps.

What to do if something looks wrong after launch​

Common cases and where to look:

  • No impressions after 24 hours. The ad is probably still in Google's review. Check the review status in Google Ads. See My campaign is not live yet.
  • Impressions but zero clicks. Your ad copy might not match the queries Google shows it for. Open the Search terms tab of the campaign in Hero Marketer. Then ask Hero AI to look for search terms that waste budget.
  • Clicks but no conversions. Conversion tracking might not be set up correctly in Google Ads. Hero Marketer reads conversion data, but it cannot set up conversion tracking. You do that in Google Ads, with Google's conversion tracking setup. After tracking is live, Hero AI can help you read the results.
  • Ad shows as rejected. The ad has the approval status Disapproved. Open Google Ads and read the reason. You can fix most rejections in a few minutes. See Ad copy or sitelinks rejected by Google.

Daily checks also watch the new campaign while you have credits. Most checks compare a campaign with its own past results, so they need about 14 days of data before they can fire. The budget pace check works from the first day. After about 14 days, Campaign stopped serving and Campaign spending without converting can flag a campaign that stops or spends with no conversions. See What alerts do.

To get an alert when the approval status of an ad changes, create a custom alert on Ad approval status:

  1. Open Settings > Alerts. To open Settings, click your profile picture at the bottom of the sidebar, then click Settings.
  2. Click Create custom alert.
  3. Under Signal, choose Ad approval status.
  4. Under Alert when status becomes, choose the status, for example Disapproved.
  5. Click Save alert.

The custom alert runs on the account that is active when you save it. The first check only records the status of each ad. The custom alert fires when the status changes after that check.

Next​