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Create your first campaign

Hero Marketer builds a campaign in three steps: targeting, keywords, and ad copy. The wizard takes about ten minutes the first time. It takes less time after that. The keyword and ad copy steps spend credits, a variable amount based on token usage.

Before you start​

You will need:

  • A connected Google Ads account. If you have not done this yet, see Connect Google Ads.
  • A product with product context derived from your website. Hero Marketer creates this during onboarding from the URL you submitted in Add your website.
  • An idea of where you want ads to run (one or more countries or regions).
  • One or two seed keywords that describe what your customers might search for.

Step 1: Set up your campaign​

Pick the basics:

  • Product. The product these ads will promote. Choose from the products on the active account.
  • Region. Where ads should run. You can pick countries or sub regions. For your first campaign, start narrow. One country is plenty.
  • Seed keywords. One to three short phrases that describe what your customers might type into Google when looking for what you sell. Think the words a customer uses, not the words you use internally. "Project management tool" and "alternative to jira" are fine seeds.
  • Landing page URL. Where clicks should send traffic. This can be your homepage or a more specific page.

Click Continue to move to keywords.

Step 2: Choose keywords​

The Keyword Research Agent takes your seed keywords and your product context, queries Google's Keyword Planner data, and groups the results into keyword clusters. Each keyword cluster is a tight group of keywords that share the same intent.

You will see the clusters listed with metrics:

  • Search volume. Roughly how many searches per month for the keywords in the cluster.
  • Cost per click range. What advertisers typically pay for clicks on these terms.
  • Competition. How many other advertisers bid on similar terms.

Pick the cluster that best matches the customer you want to reach. You can move keywords between clusters or remove ones that do not fit. See Choose keyword clusters for how to read the cluster output.

Set your monthly budget. Hero Marketer suggests a budget based on the keywords and competition you are targeting. You can override it. See Set your budget for how Hero Marketer calculates the suggestion.

Click Continue.

Step 3: Generate ad copy​

The Ad Copy Agent drafts responsive search ad copy: 15 headlines and 4 descriptions. It uses your product context and the keywords you picked.

Review the copy. You can:

  • Edit any headline or description in place.
  • Reorder them, since Google rotates through your headlines and picks the best performers.
  • Regenerate if the first set is not right. A regeneration spends more credits, a variable amount based on token usage.

Hero Marketer also drafts sitelinks (the small links that appear under your main ad). You can keep them, edit them, or pick from the asset library if you have existing ones in the account. See Add sitelinks.

Click Create campaign when you are happy.

What happens when you click Create campaign​

When you click Create campaign, Hero Marketer:

  1. Creates the campaign in Google Ads with all the keywords, ad copy, and extensions.
  2. Pauses the campaign for Google's review.
  3. Routes you to a confirmation screen.

Google reviews the campaign and approves it before ads start running. See After you launch for what to expect.

Save and resume a draft​

You can leave the wizard at any step. Hero Marketer saves your progress. When you come back, the wizard picks up where you left off. Saved campaign drafts expire after 30 days.

Next​