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What is Hero Marketer

Hero Marketer is a Google Ads copilot for lean B2B SaaS marketing teams. You paste your website. Hero Marketer reads it and drafts a Google Ads campaign you can review, then you pick a plan and connect Google Ads to launch it. Keywords, ad copy, sitelinks, and extensions are all generated for you to review, edit, and launch.

Who it's for​

Hero Marketer is built for marketers and founders running paid search at small B2B SaaS companies. You understand marketing concepts but you're not a Google Ads specialist, and you don't have time to become one.

Most of the work in Google Ads is mechanical. Keyword brainstorming, copy variations, extension setup. Hero Marketer handles that part. You spend your time on review and decisions.

What Hero Marketer does​

  • Drafts campaigns from your homepage. Paste your URL once and Hero Marketer reads the page, works out who your customer is, and generates seed keywords, keyword clusters, ad copy, and extensions grounded in your product context, what you sell, who it's for, and why people buy it.
  • Launches into Google Ads. Approve the draft and Hero Marketer creates the campaign in your Google Ads account. Google reviews and approves it like any other campaign.
  • Tracks performance. The dashboard shows the metrics you care about: impressions, clicks, cost, conversions, CTR, CPC, and CPA, with date ranges and period-over-period comparisons.
  • Helps you iterate. Hero AI is a chat assistant that answers questions about your campaigns and surfaces recommendations grounded in your live performance data.

What Hero Marketer doesn't do​

  • Other ad channels. Hero Marketer works on Google Ads only. It does not run LinkedIn, Meta, TikTok, Reddit, or programmatic campaigns.
  • Replace strategy. Hero Marketer generates from what your website says and what you tell it. A thin product page produces thin keywords and copy. The quality of the input matters.
  • Run on autopilot. Hero Marketer drafts, you decide. Nothing ships to Google Ads until you approve it, and Hero AI takes an action only after you confirm it.
  • Bill you for ad spend. You pay Google directly for clicks and impressions through your own Google Ads account. Hero Marketer charges a subscription plus credits for AI generation, and never bills your ad spend. See How credits work.
  • Measure CAC, LTV, or revenue. Hero Marketer reads your Google Ads data, not your CRM or billing system. It frames metrics in B2B SaaS terms in conversation, but it can't connect Google Ads conversions to closed-won revenue.

How onboarding works​

Onboarding is a wizard with four steps:

  1. Add your website. Paste your homepage URL. Hero Marketer reads the page and drafts your product context, your brand, customers, and value proposition.
  2. Review what we drafted. A real Google Ads creative with headlines, descriptions, and three insight tiles for who it targets, what they're stuck on, and why you win. You can refine the product context inline if anything's off.
  3. Pick a plan. Pro ($20/month), Growth ($50/month), or Agency ($100/month). All plans include monthly credits and a full refund within 14 days if you've used less than 10% of those credits.
  4. Connect Google Ads. Sign in with the Google account that owns your Google Ads account. If you have one Google Ads account. Hero Marketer picks it automatically. If you have several, you pick one.

Once onboarding completes, the dashboard shows performance and Hero AI is ready to interpret it.

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