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What works on LinkedIn Ads

Hero Marketer reads LinkedIn ad accounts and tells you what it finds. It does not change anything in LinkedIn. You make every change yourself in Campaign Manager.

What you can do on a LinkedIn account​

  • Dashboard and reports. Spend, impressions, clicks, conversions and their trends, for the account and for each campaign. You also get breakdowns by job function, seniority and company size. The AI summary reads these breakdowns. You can export a PDF.
  • Campaigns. The Campaigns page shows your campaign groups, your campaigns and each campaign's ads.
  • Hero AI. Ask about your numbers, get a report, or ask why something changed. Hero AI reads your settings, your funnel, who your ads reach and what your ads say.
  • Alerts. Hero Marketer checks the account each morning. See the list below.
  • Create images. Make ads in LinkedIn sizes and download them. Hero Marketer does not upload them to LinkedIn.

What does not work on a LinkedIn account​

  • Changes. Hero AI cannot pause a campaign or change a budget on LinkedIn. It tells you what to change and where to change it in Campaign Manager.
  • Automations. Automations work on Google Ads accounts only. The Automations page offers your Google Ads account, or a way to connect one.
  • Create campaign. The campaign wizard builds Google Ads campaigns only.
  • Ad copy, keyword research and landing pages in Hero AI. These work on Google Ads accounts only.
  • Lead details. Hero Marketer shows lead counts, not the leads. It does not read lead forms.

Which alerts run on LinkedIn accounts​

These alerts run on a LinkedIn account each morning:

  • Connection broken
  • Conversion tracking stopped working
  • Campaign spending without converting
  • Campaign not spending its budget
  • Click through rate dropping
  • Conversion rate dropping
  • Cost per click spiking (for each campaign)
  • Account spend spiking (for the day before)
  • Campaign stopped serving
  • Cost per conversion spiking

These alerts do not run on LinkedIn accounts:

  • Daily budget running out too fast, because this alert needs same-day numbers that Hero Marketer has not tested on LinkedIn.
  • Account changed outside Hero Marketer, because LinkedIn has no change history that Hero Marketer can read.
  • Search terms wasting budget, Quality Score, ad strength and impression share, because LinkedIn has none of these.

Your custom alert rules run on LinkedIn accounts when they use a campaign metric, such as spend or conversions. Rules that use keywords or ad approvals do not run on LinkedIn accounts. A rule with an action sends the alert but does not act.

How LinkedIn numbers differ from what you expect​

  • Conversions are website conversions plus lead form leads.
  • Days are UTC days. LinkedIn reports each day in UTC. A day in Hero Marketer can differ from a day in your own time zone. The account's time zone shows as UTC in Settings > Connections.
  • Job function, seniority and company size are approximate. LinkedIn drops small values and adds them 12 to 24 hours late. These totals do not always add up to the campaign total.
  • Same-day numbers are live. Hero Marketer stores finished days. It reads today from LinkedIn.

What daily checks cost on LinkedIn​

Daily checks cost 0.25 credits a day for each connected ad account, on every platform. The dashboard, reports and the free scan stay free. A company with one Google Ads account and one LinkedIn ad account pays 0.5 credits a day. See Monitoring and the daily rate.

You can connect up to 10 ad accounts on each platform.

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