What Hero AI does
Hero AI is the Google Ads copilot inside Hero Marketer. It answers questions about your Google Ads campaigns from live account data and recommends the next step. It makes changes in your account only after you click Approve and apply. Most questions cost 0.2 to 1.5 credits.
Ask Hero AI for recommendations
Hero AI gives sharper answers when your question is specific, names the campaign and time frame, and states your goal. Vague questions get vague answers. This page shows the phrasings that work and the ones that do not.
Understand its recommendations
Hero AI builds its answers from live Google Ads data, your product details, and the model's reasoning. Treat the numbers it cites as facts, and verify them against the dashboard. Treat the causes it proposes as hypotheses, and test them before you act.
Actions Hero AI can take
Hero AI stages every Google Ads change as an approval card in the chat. You click Approve and apply, or Not now. It can pause or enable entities, manage keywords, change budgets and bidding, and apply ad copy. It hands off to the Ad Copy, Landing Page, and Keyword Research Agents, and tells you what to do in Google Ads for changes it cannot make.
Research keywords in chat
Ask Hero AI for keyword research in three ways. Give seed keywords or a web page and a target country to get keyword clusters with monthly searches, estimated clicks, an estimated budget, a reason for each cluster, negative keyword ideas, and a list of the keywords that it left out. Paste a list of keywords to get Google's metrics for each one, or to put your own keywords into clusters. Hero AI follows your request, and you can change the result with a follow-up. Keyword research in chat does not create a campaign.
Read landing page reports
Hero AI reports how your Google Ads landing pages perform. It groups tracking-URL variants into real destination pages. Then it breaks results down by keyword, device, or source when that explains the result. A landing page report is read-only. It does not draft a wireframe unless you ask for a redesign.
Landing page redesign
When a post-click experience issue holds back a campaign, the Landing Page Agent drafts a full section-by-section wireframe for the page, copy, layout, and visual placeholders, ready to paste into Google Docs and hand to a designer. It drafts the copy, not a deployed page.
Plan a competitor campaign
Paste a competitor's web page URL in Hero AI and name a target country. Hero AI reads the page and writes a competitor campaign brief, with positioning angles, a competitor keyword plan, and draft ad copy that does not name the competitor. The brief creates nothing in Google Ads and does not fill in the campaign wizard.
Manage your chats
Hero AI saves a limit of 10 chats per Google Ads account as tabs across the top of the Hero AI page. They are stored in your Hero Marketer account, so they survive refreshes and follow you across devices. Switch between them, rename them, and delete one to free a slot when you hit the limit.
Attach screenshots and PDFs
Attach PNG, JPEG, or WebP images and PDFs to a Hero AI message, up to 4 files and 10 MB per message, and ask about them. Hero AI reads the files together with your live account data. Spreadsheets, Word documents, text files, audio, and video are not supported.
When to use Hero AI versus the campaign wizard
Use the campaign wizard to build and launch a new campaign. That is the only place you create campaigns. Use Hero AI to analyze, decide on, and change campaigns that already exist. This page maps the overlapping cases.
Hero AI troubleshooting
Fixes for common Hero AI problems, a change that will not apply, vague answers, "not enough data," wrong campaigns or numbers, a stuck conversation, "Your last AI request is still running," "Too many requests," a locked Hero AI page, and out of credits. Also covers a disabled New chat button, an empty chat list, questions Hero AI asks back, and limited Performance Max or landing page reports.