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Actions Hero AI can take

Hero AI can do more than answer questions. It can run a change against your Google Ads account itself. Every change stops first as an approval card in the chat, and runs only after you click Approve and apply. Other requests hand off to a specialist agent for ad copy, landing page copy, or keyword research. And a few changes still need a human who works in Google Ads.

Hero AI never changes your account silently.

Ask Hero AI to make a change​

You do not have to wait for a recommendation to offer one. Tell Hero AI what you want changed, in plain English:

Pause the alternative to jira campaign

Set the daily budget on Brand Search to $80

Add "free" and "jobs" as phrase match negatives on the competitor campaign

Hero AI resolves the campaign, ad group, ad, or keyword you named, then stages the change for your approval. On a direct instruction it does not run an investigation first. If the entity or a value is ambiguous, for example two campaigns match the name you used, or you did not say what the new budget is, Hero AI asks one short question instead of guessing.

An advisory question is not an instruction. "Should I raise this budget?" gets an answer, not an approval card. Ask for the change when you want the change.

How an approval works​

Every Google Ads change takes the same path:

  1. Hero AI stages the change. A card appears in the chat headed Needs your approval, with a plain English description of the exact change: the campaign, the new value, the specific keywords.
  2. You click Approve and apply, or Not now. A declined change shows "You declined this change," and nothing reaches Google Ads.
  3. The change runs. The card shows "Applying the change…" while Hero Marketer writes it to Google Ads, then "Applied:" with the description.

The buttons are the only way to approve. Typing "yes," "confirm," or "do it" in the message box does not run a staged change. This is deliberate. A change to a live account takes a click on the card that describes it, not a word a model has to interpret.

Two more details:

  • The buttons lock while a response streams. Wait for the turn to finish, then approve. The card stays where it is.
  • One turn can raise several approvals. When you ask for a batch of related changes, each change gets its own card, and you approve or decline each one separately. Approving one card does not approve the rest.

Heads up warnings before you approve​

Before a budget, bidding, status, or keyword change, Hero AI checks the same change log the scheduled automations write to. When something is worth knowing, it adds one short line above the approval card, for example "Heads up: a scheduled automation raised this budget 3 days ago."

Three checks run:

  • This entity changed recently. A scheduled automation, Hero AI, or a revert already acted on the same campaign, ad group, or keyword in the last 14 days. A second change this soon makes the effect of either change hard to read.
  • The weekly budget movement cap. This campaign's budget already moved in the last 7 days at or past the percentage the scheduled automations hold themselves to.
  • A brand term. A keyword or negative keyword in the change contains your brand name. Scheduled automations refuse to touch brand terms, because blocking your own brand is expensive and hard to notice.

These warnings never block a change. They are the facts you need, and the decision stays yours: Approve and apply, or Not now.

Undo a change Hero AI made​

An applied change shows an Undo button on its card when Hero Marketer recorded a prior value it can restore. Click it, and Hero Marketer rolls the change back in Google Ads and shows "Change reverted."

Undo is available for:

  • Adding a negative keyword.
  • Raising or lowering a daily budget.
  • Pausing a keyword.
  • Raising or lowering a Target CPA.
  • Raising or lowering a Target ROAS.
  • Switching the bidding strategy.

Other changes have no Undo button, for example pausing a campaign, an ad group, or an ad, adding or removing targeted keywords, and applying new ad copy. To reverse one of those, ask Hero AI for the opposite change, or edit it in Google Ads.

Every change Hero AI applies is also written to the audit log at /automations, next to the actions the scheduled automations took. See Automation history.

Changes Hero AI runs directly​

These are the changes Hero AI can write to Google Ads, grouped by what they touch. Each one raises its own approval card.

Status changes

  • Pause or enable a campaign. Cut off spend on an underperformer, or bring a healthy campaign back online.
  • Pause or enable an ad group. Take one ad group down. It does not affect the rest of the campaign.
  • Pause or enable an individual ad. Use this when one ad in a rotation drags down ad strength.
  • Pause or enable an individual keyword. Silence a single keyword, for example a high spend term that does not convert. You do not have to remove it from the ad group.

Keywords

  • Add or remove targeted keywords. Add positive keywords to an ad group with the match type (and optional CPC bid) you specify, or remove ones that do not earn their spend.
  • Add or remove negative keywords. Mine your search terms report for waste and add negatives at the campaign or ad group level, or remove negatives that now block traffic you actually want.

Budget and bidding

  • Change the daily budget. Raise or lower the campaign's daily budget.
  • Adjust Target CPA or Target ROAS. Change the target inside your current bidding strategy.
  • Switch the bidding strategy. Move the campaign onto a different strategy, for example from Maximize Clicks to Target CPA once you have enough conversion data, or from a manual strategy to an automated one.

For budget and target changes, Hero AI may show Google's simulation points before it recommends a number. Those points are evidence for the tradeoff, not an automatic change.

Ad copy

  • Apply a new responsive search ad. When the Ad Copy Agent produces a new RSA, approving the change creates the ad in the target ad group.

Two limits on money changes​

  • Shared budgets stop the change. In Google Ads the amount lives on the budget, not on the campaign, so raising one campaign's shared budget raises it for every campaign attached to it. Hero AI refuses that change and tells you how many campaigns share the budget. Give the campaign its own budget in Google Ads first, or tell Hero AI to change the shared budget for every campaign on it.
  • Absolute ceilings on the numbers. One change cannot set a daily budget above $10,000, a Target CPA above $10,000, a Target ROAS above 100 (10,000%), or a CPC bid above $1,000. These are a backstop against a magnitude slip, not a budgeting policy. Make a larger change in Google Ads.

Recommendations that hand off to a specialist agent​

Some recommendations hand off to a specialist agent inside the chat. You will see a progress indicator while the agent works through its steps. Then you see the result.

Ad Copy Agent​

When a recommendation flags weak ad creative, Poor ad strength, Below Average ad relevance, too few headlines, or low Quality Score driven by relevance, Hero AI offers to draft new ad copy. If you accept, Hero AI hands off to the Ad Copy Agent.

The Ad Copy Agent pulls your product context, the ad group's keywords, real search terms, and your existing copy, then produces 15 headlines and 4 descriptions for that ad group. Read it, then approve the change to create the ad. Hero AI applies the exact headlines and descriptions you read.

You can also ask directly:

Write new ad copy for my [campaign name] campaign

Landing Page Agent​

When a recommendation flags a post click experience issue, low landing page experience score, an ad to page message mismatch, or strong CTR paired with weak conversions, Hero AI offers to redesign the page. If you accept, Hero AI hands off to the Landing Page Agent.

The Landing Page Agent crawls your existing page. It combines the page with your product context, keyword themes, and ad copy. Then it drafts a full section by section wireframe: copy, layout, and visual placeholders. You can copy the wireframe straight into Google Docs and hand it to a designer. The Landing Page Agent drafts the copy and structure. It does not deploy a live page. See Landing page redesign.

Keyword Research Agent​

For new keyword opportunities, Hero AI hands off to the Keyword Research Agent. Give it a seed keyword and a target country. The Keyword Research Agent pulls real keyword ideas and historical metrics from Google. Then it clusters them into keyword clusters with monthly searches, click estimates, and budget estimates.

Research keywords for "email marketing software" in the US

The output feeds a new campaign: clusters map to ad groups, and the budget estimates calibrate what to spend.

What still needs a human in Google Ads​

Some changes are out of Hero AI's reach by design. When a recommendation needs one of these, you get detailed instructions to run in Google Ads instead of an approval card:

  • Restructure campaign targeting. Reorganize ad groups, split one campaign into several, or merge campaigns.
  • Conversion tracking setup or fixes. Add conversion actions, debug tag firing, or change attribution.
  • Billing edits. Payment methods, tax info, and account billing changes.
  • Settings for the whole account. Auto tagging, negative lists that apply across the account, parallel tracking, and ad scheduling at account scope.

You cannot create a new campaign in chat. Build new campaigns in the campaign wizard instead. See When to use Hero AI versus the campaign wizard.

For each of these, Hero AI tells you exactly what to click and what values to set, but the click happens in Google Ads.

The rules every change follows​

  • You see the exact change before it runs. The specific keywords, campaign, or ad copy text, not a vague "I'll fix it."
  • You approve it with a click. Hero AI never assumes consent, and prose in the message box never stands in for the button.
  • You can stop an active response. While the chat generates a long response, the chat input shows a Stop button.

If Hero AI stages a change you did not expect, click Not now and push back. "Why are you doing that?" or "Show me the underlying data" surfaces what it based the change on.

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