Ask Hero AI for recommendations
Hero AI gives sharper answers when your question is specific, names the campaign and time frame, and states your goal. Vague questions get vague answers. This page shows the phrasings that work, the ones that don't, and why.
Specificity beats brevity
A short question gets a short answer. Hero AI works best when you give it enough context to know what "good" looks like for you.
Less useful:
Is my campaign doing well?
This forces Hero AI to guess what "well" means, spend efficiency, volume, or conversion rate. You'll get a balanced summary, but probably not the answer you wanted.
More useful:
Is the alternative to jira campaign hitting our $200 CPA target? If not, what's driving the gap?
Now Hero AI can compare your stated target to actual CPA, look at what's contributing to the difference, and make a concrete recommendation.
Tell Hero AI your goal
Hero AI doesn't know your business goals unless you state them. Your product context tells it what you sell and who buys it, but goals like a target CPA, a target volume, or which campaigns matter most are not stored anywhere. You have to say them.
State your goal upfront in the conversation and Hero AI weights its analysis accordingly. Useful framings:
- "I'm trying to keep CPA under $X."
- "I need at least Y signups per week from this campaign."
- "We're scaling this quarter, not optimizing for profitability."
- "This is a brand-awareness campaign, so I care about impressions and CTR more than conversions."
Phrasings that work
These prompts give Hero AI what it needs:
"Compare this week's performance to last week. What changed and why?"
Specific time frames; asks for both the observation and the explanation.
"Which of my keywords converts best per dollar spent? Which should I raise or lower bids on?"
Concrete metric (cost per conversion), concrete action requested.
"I'm spending $5,000 a month and getting 12 conversions. What's the most likely lever to pull to get to 20 a month?"
Gives the current state and the goal, so Hero AI can run the math and compare options.
"Why did my CTR drop from 4 percent to 2.5 percent last week?"
Specific, observable, asks for a diagnosis.
"Show landing page performance for the Search | Non Brand campaign over the last 30 days. Group tracking URLs by real destination page."
Specific campaign, date range, and report shape, so Hero AI can separate the real page from UTM, ValueTrack, and click-ID variants.
"If I raise the campaign budget by 30 percent, what does Google Ads simulation data suggest might happen?"
A clear what-if. Hero AI can use simulation points as planning evidence, then weigh them against observed performance.
"For May 12, check click quality for this campaign and summarize location, keyword, and device patterns."
Scoped to one day, which is what click diagnostics are built for. It returns aggregates first, not a long raw click table.
Phrasings that don't work
These leave Hero AI without an anchor:
"Tell me about my campaigns."
Too broad, the answer is a summary you could read off the dashboard.
"Make my campaigns better."
No goal, no constraint. Hero AI can't tell what "better" means to you.
"What should I do?"
Same problem. Better: "I have $2,000 left in this month's budget and one campaign is underperforming. Should I pause it, lower its budget, or let it ride?"
"Show every click from last month."
Too broad and too noisy. Better: "Check click quality for May 12 for Campaign X and summarize suspicious patterns."
Ask more questions without repeating the context
Conversations keep their context. After your first question. You don't need to repeat the framing, "And what about the second campaign?" works.
When you switch to a different topic, time frame, or campaign, start a new conversation instead. Long conversations can drift once the context gets crowded, and a fresh chat's first answer is usually sharper.
When Hero AI asks you a question back
Sometimes Hero AI asks for context before it answers, "What CPA target do you have in mind?" or "Are you measuring conversions through Google Ads or your own analytics?" Answer it, and the response gets sharper.
If you don't know the answer, say so ("I'm not sure what my target is"). Hero AI picks a reasonable default and proceeds.
What it costs
Each exchange uses credits from your monthly balance, scaled to how much data Hero AI looks at. A simple question, one campaign, one week, costs a few credits. A deep investigation across multiple campaigns and several weeks costs more. The chat shows an estimate before a deeper investigation and warns you before spending if you're low on credits. See How credits work.