Ask Hero AI for recommendations
Hero AI gives sharper answers when your question is specific, names the campaign and time frame, and states your goal. Vague questions get vague answers. This page shows the phrasings that work, the ones that do not work, and why.
Specificity beats brevity
A short question gets a short answer. Hero AI works best when you give it enough context to know what "good" looks like for you.
Less useful:
Is my campaign doing well?
This forces Hero AI to guess what "well" means: spend efficiency, volume, or conversion rate. You will get a balanced summary, but probably not the answer you wanted.
More useful:
Is the alternative to jira campaign hitting our $200 CPA target? If not, what's driving the gap?
Now Hero AI can compare your stated target to actual CPA, look at what contributes to the difference, and make a concrete recommendation.
Tell Hero AI your goal
Hero AI does not know your business goals unless you state them. Hero AI knows the name and website of each product. It does not store your goals, for example a target CPA, a target volume, or which campaigns matter most. It only notices a Target CPA, a Target ROAS, or a budget that you applied through Hero AI in the last 7 days. State your goal in the chat.
State your goal upfront in the conversation and Hero AI weights its analysis accordingly. Useful framings:
- "I'm trying to keep CPA under $X."
- "I need at least Y signups per week from this campaign."
- "We're scaling this quarter, not optimizing for profitability."
- "This is a brand awareness campaign, so I care about impressions and CTR more than conversions."
Phrasings that work
These prompts give Hero AI what it needs:
"Compare this week's performance to last week. What changed and why?"
This prompt names a specific time frame. It asks for both the observation and the explanation.
"Which of my keywords converts best per dollar spent? Which should I pause?"
This prompt names a concrete metric, cost per conversion, and requests a concrete action. Hero AI can recommend a bid change, but it cannot change the bid of an existing keyword. For a bid change, it gives you the steps for Google Ads. Hero AI can pause a keyword or switch the bidding strategy for you.
"I'm spending $5,000 a month and getting 12 conversions. What's the most likely lever to pull to get to 20 a month?"
This prompt gives the current state and the goal, so Hero AI can run the math and compare options.
"Why did my CTR drop from 4 percent to 2.5 percent last week?"
This prompt is specific and observable, and it asks for a diagnosis.
"Show landing page performance for the Search | Non Brand campaign over the last 30 days. Group tracking URLs by real destination page."
This prompt names a specific campaign, date range, and report shape, so Hero AI can separate the real page from UTM, ValueTrack, and click ID variants.
"If I raise the campaign budget by 30 percent, what does Google Ads simulation data suggest might happen?"
This prompt asks a clear what-if question. Hero AI can use simulation points as planning evidence, then weigh them against observed performance.
"For yesterday, check click quality for this campaign and summarize location, keyword, and device patterns."
This prompt is scoped to one day, which is what click diagnostics are built for. Hero AI returns aggregates first, not a long raw click table. Click diagnostics work for one day within the last 90 days.
Ask for a change, not just an answer
When you already know what you want changed, say it as an instruction. Hero AI stages the change for approval instead of running an investigation first:
"Pause the alternative to jira campaign."
"Set the daily budget on Brand Search to $80."
"Add 'free', 'jobs', and 'salary' as phrase match negatives on the competitor campaign."
Name the entity and the value. If either is ambiguous, for example two campaigns match the name, Hero AI asks one short question rather than guessing.
A why, audit, or should I question starts a deep dive. "Should I pause this campaign?" is an example. A deep dive takes about 3 minutes, and you can switch tabs while it runs. The answer can end with an approval card for the change that it recommends. Nothing runs until you click Approve and apply. An instruction, for example "Pause this campaign", skips the investigation and stages the card at once. See Actions Hero AI can take.
Phrasings that do not work
These leave Hero AI without an anchor:
"Tell me about my campaigns."
Too broad. The answer is a summary you could read off the dashboard.
"Make my campaigns better."
This gives no goal and no constraint. Hero AI cannot tell what "better" means to you.
"What should I do?"
This has the same problem. Better: "I have $2,000 left in this month's budget and one campaign is underperforming. Should I pause it, lower its budget, or let it ride?"
"Show every click from last month."
This is too broad and too noisy. Better: "Check click quality for yesterday for Campaign X and summarize suspicious patterns."
Ask more questions without repeating the context
Conversations keep their context after your first question. You do not need to repeat the framing. For example, "And what about the second campaign?" works.
When you switch to a different topic, time frame, or campaign, start a new conversation instead. Long conversations can drift once the context gets crowded, and a fresh chat's first answer is usually sharper.
When Hero AI asks you a question back
Sometimes Hero AI asks for context before it answers, for example "Which product should I optimize for?" or "Which country do you want to target?" Answer it, and Hero AI continues.
Hero AI does not ask for a target before it answers, and it never invents one. With no target, it compares your recent time windows with each other and with the rest of the account. State a target, for example a CPA ceiling, a Target CPA, or a Target ROAS, when you want the answer measured against it.
What it costs
Hero Marketer is pay as you go. There are no plans and no monthly fee. Each Hero AI answer uses credits from your balance, and credits do not expire. Most questions cost 0.2 to 1.5 credits. A deep dive costs more than a quick lookup. You must have at least 1 credit to send a message.
The chat asks you first when the next message can cost at least 2 credits and at least a quarter of your balance. The dialog "This message could be pricey" shows, with Send anyway or Keep editing. Long chats cost more credits as they grow, so start a new chat when you change topic. See How credits work.