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Landing page redesign

Hero AI's landing page assistant produces a complete section-by-section wireframe for a campaign's destination page — copy, layout, and visual placeholders — when the post-click experience is what's holding the campaign back.

When it triggers​

Two ways:

From a recommendation​

When Hero AI analyzes a campaign and finds a post-click experience issue, the recommendation includes an offer to redesign the page. Common triggers:

  • Low landing page experience score in the Quality Score breakdown.
  • Strong CTR paired with weak conversion rate. The ad attracts clicks but the page doesn't convert.
  • Messaging mismatch between the ad copy and the landing page.

Accepting hands off to the landing page assistant.

On direct request​

You can ask any time:

Redesign my landing page for Campaign X Draft a wireframe for this ad group's landing page Improve the landing page experience for [URL]

If you don't specify a URL, Hero AI looks it up from the campaign's ads or settings. If it can't find one, it asks.

What you get​

The wireframe usually contains 8 to 12 sections. A typical structure:

  • Nav and footer. Structure-only placeholders. Hero AI doesn't redesign your site nav.
  • Hero. Headline, supporting copy, primary CTA, and a hero image placeholder.
  • Trust strip. A social-proof line with logo placeholders.
  • Problem framing. Pain-point cards drawn from your product's jobs-to-be-done analysis.
  • Value proposition. Core value prop with supporting evidence.
  • Features. Feature highlights tied to your keyword themes.
  • Feature detail. Deep-dive on a key feature, with a visual placeholder.
  • Testimonials. Slot placeholders. Hero AI never fabricates social proof.
  • Secondary CTA.
  • FAQ. Common objections addressed.
  • Footer CTA.

Every section references real keywords from your campaigns and maps to a specific JTBD pain point or value proposition. Image and testimonial slots are left empty for you to fill with real assets.

What it doesn't do​

  • Pixel-perfect design. It's a wireframe with copy, not a Figma file. Hand the output to your designer as a brief.
  • Fabricate social proof. Testimonial and customer-logo slots are placeholders. Fill them with real customers.
  • Replace your nav and footer. Those stay structure-only.

Using the output​

The wireframe message has three buttons:

  • Copy wireframe. Copies the wireframe as rich HTML. Paste into Google Docs and the tables, borders, merged cells, and formatting are preserved. Use this for collaborative editing with your team. Don't use your browser's copy — it loses the table formatting.
  • Download PDF. Exports a print-ready PDF. Useful for sharing with stakeholders who prefer a static document.
  • Copy (the standard message-level copy). Copies the raw text content without table formatting. Useful for plain-text tools.

What if the page can't be crawled​

Some pages can't be fetched — firewall, authentication, redirect chain, page is down. When that happens, Hero AI:

  • Notes the fetch failure clearly in the output.
  • Still generates a wireframe based on your product context, keyword themes, and ad copy.
  • Focuses on message match and JTBD alignment rather than page-specific critique.

You'll see a banner during generation if the crawl fails.

Tips​

  • Start from a recommendation. The wireframe is most useful when triggered by a real landing page issue Hero AI surfaced from your data.
  • Use Google Docs for collaboration. The Copy wireframe button is built for this workflow.
  • Treat it as a brief. The wireframe is for your designer to build against, not as a final design.

Next​

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