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Landing page redesign

When the page experience after the click is what's holding a campaign back, the Landing Page Agent drafts a complete section-by-section wireframe for that destination page: copy, layout, and visual placeholders. The output is built to copy straight into Google Docs and hand to a designer. The Landing Page Agent drafts the copy and structure; it does not deploy a live page.

How a redesign starts​

There are two ways to trigger one.

From a recommendation​

When Hero AI analyzes a campaign and finds a post-click experience issue, the recommendation includes an offer to redesign the page. Common triggers:

  • Low landing page experience score in the Quality Score breakdown.
  • Strong CTR paired with weak conversion rate, the ad earns clicks but the page doesn't convert.
  • A message mismatch between the ad copy and the landing page.
  • Landing page performance showing that one destination page, device, or keyword theme is dragging conversion rate down.

Accepting the offer hands off to the Landing Page Agent.

On direct request​

You can ask for a redesign any time:

Redesign my landing page for Campaign X Draft a wireframe for this ad group's landing page Improve the landing page experience for [URL]

If you don't give a URL, the Landing Page Agent looks one up from the campaign's ads or settings. If it can't find one, it asks.

If you only want the numbers, ask for a landing page report instead, the Landing Page Agent shouldn't draft a wireframe just because you asked which URLs are performing well or poorly. See Read landing page reports.

What the wireframe contains​

The wireframe usually runs 8 to 12 sections. A typical structure:

  • Nav and footer. Structure-only placeholders, the Landing Page Agent doesn't redesign your site nav.
  • Hero. Headline, supporting copy, primary CTA, and a hero-image placeholder.
  • Trust strip. A social-proof line with logo placeholders.
  • Problem framing. Pain-point cards drawn from your product context, the jobs your customers hire your product for and the objections that hold them back.
  • Value proposition. Core value prop with supporting evidence.
  • Features. Feature highlights tied to your keyword themes.
  • Feature detail. A deep dive on one feature, with a visual placeholder.
  • Testimonials. Slot placeholders, the Landing Page Agent never fabricates social proof.
  • Secondary CTA.
  • FAQ. Common objections, addressed.
  • Footer CTA.

Every section references real keywords from your campaigns and maps to a specific job or value proposition in your product context. Image and testimonial slots are left empty for you to fill with real assets.

What the wireframe doesn't do​

  • Pixel-perfect design. It's a wireframe with copy, not a Figma file. Hand the output to your designer as a brief.
  • A deployed page. The Landing Page Agent drafts copy and structure; it has no hosting integration and produces no live URL. Building and publishing the page happens in your own stack.
  • Fabricated social proof. Testimonial and customer-logo slots are placeholders. Fill them with real customers.
  • Your nav and footer. Those stay structure-only.

Getting the wireframe out of the chat​

The wireframe message has three buttons:

  • Copy wireframe. Copies the wireframe as rich HTML, paste it into Google Docs and the tables, borders, merged cells, and formatting are preserved. Use this for collaborative editing with your team. Don't use your browser's own copy; it loses the table formatting.
  • Download. Opens a dropdown with two export options: Markdown (.md) for editing in any markdown editor or pasting into another AI tool, and PDF (.pdf) for sharing a print-ready document with stakeholders.
  • Copy (the standard message-level copy). Copies the raw text without table formatting. Useful for plain-text tools.

When the page can't be crawled​

Some pages can't be fetched, a firewall, an authentication wall, a redirect chain, or a page that's down. When the crawl fails, the Landing Page Agent:

  • Notes the fetch failure clearly in the output.
  • Still drafts a wireframe from your product context, keyword themes, and ad copy.
  • Focuses on message match and product-context alignment rather than page-specific critique.

You'll see a banner during generation if the crawl fails.

Getting a stronger redesign​

  • Start from a recommendation. The wireframe is most useful when it's triggered by a real landing page issue Hero AI surfaced from your data.
  • Check the report first. A redesign is stronger when it starts from a clear finding, weak mobile conversion rate, or a mismatch between a keyword theme and the page message.
  • Use Google Docs to collaborate. The Copy wireframe button is built for that workflow.
  • Treat it as a brief. The wireframe is for your designer to build against, not a final design.

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