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Landing page redesign

When the page experience after the click is what holds a campaign back, the Landing Page Agent drafts a complete section by section wireframe for that destination page: copy, layout, and visual placeholders. You can copy the output straight into Google Docs and hand it to a designer. The Landing Page Agent drafts the copy and structure. It does not deploy a live page.

How a redesign starts​

There are two ways to trigger one.

From a recommendation​

When Hero AI analyzes a campaign and finds a post click experience issue, the recommendation includes an offer to redesign the page. Common triggers:

  • Low landing page experience score in the Quality Score breakdown.
  • Strong CTR paired with weak conversion rate. The ad earns clicks, but the page does not convert.
  • A message mismatch between the ad copy and the landing page.
  • Landing page performance data that shows one destination page, device, or keyword theme drags conversion rate down.

If you accept the offer, Hero AI hands off to the Landing Page Agent.

On direct request​

You can ask for a redesign any time:

Redesign my landing page for Campaign X Draft a wireframe for this ad group's landing page Improve the landing page experience for [URL]

If you do not give a URL, the Landing Page Agent uses the ad's final URL, then the campaign's final URL, then your product website. If none exists, it stops with "No landing page URL found." Then paste the URL in your message and ask again.

The Landing Page Agent works on your own product's page only. It reads up to 3 pages on your site. It never copies a competitor's page. The Landing Page Agent needs a product. If you have more than one product, Hero AI first asks which product to use.

If you only want the numbers, ask for a landing page report instead. The Landing Page Agent should not draft a wireframe just because you asked which URLs perform well or poorly. See Read landing page reports.

What the wireframe contains​

The wireframe usually runs 8 to 12 sections. A typical structure:

  • Nav and footer. Structure only placeholders. The Landing Page Agent does not redesign your site nav.
  • Hero. Headline, supporting copy, primary CTA, and a hero image placeholder.
  • Trust strip. A social proof line with logo placeholders.
  • Problem framing. Pain point cards drawn from your product context: your customers' biggest struggles and the problem your product solves.
  • Value proposition. Core value prop with supporting evidence.
  • Features. Feature highlights tied to your keyword themes.
  • Feature detail. A deep dive on one feature, with a visual placeholder.
  • Testimonials. Slot placeholders. The Landing Page Agent never fabricates social proof.
  • Secondary CTA.
  • FAQ. Common objections, addressed.
  • Footer CTA.

When Hero AI knows the ad group, each section uses real keywords and search terms from it. Sections map to the jobs and value propositions in your product context. For the strongest wireframe, name the campaign or ad group. Also make sure that your product context is complete in Settings > Products. To open Settings, click your profile picture at the bottom of the sidebar, then click Settings. Image and testimonial slots are left empty for you to fill with real assets.

What the wireframe does not do​

  • Pixel perfect design. It is a wireframe with copy, not a Figma file. Hand the output to your designer as a brief.
  • A deployed page. The Landing Page Agent drafts copy and structure. It has no hosting integration and produces no live URL. You build and publish the page in your own stack.
  • Fabricated social proof. Testimonial and customer logo slots are placeholders. Fill them with real customers.
  • Your nav and footer. Those stay structure only.

Get the wireframe out of the chat​

The wireframe message has three buttons:

  • Copy wireframe. It copies the wireframe as rich HTML. Paste the result into Google Docs, and the tables, borders, merged cells, and formatting stay intact. Use this for collaborative editing with your team. Do not use your browser's own copy. It loses the table formatting.
  • Download. It opens a dropdown with two export options: Markdown (.md), to edit in any markdown editor or paste into another AI tool, and PDF (.pdf), to share a print ready document with stakeholders. Markdown is free. The PDF needs a credit balance above 0, but it costs no credits. You can make 3 wireframe PDFs in 10 minutes.
  • Copy (the standard message level copy). It copies the raw text without table formatting. This is useful for plain text tools.

When the page cannot be crawled​

Some pages cannot be fetched: a firewall, an authentication wall, a redirect chain, or a page that is down. When the crawl fails, the Landing Page Agent:

  • Notes the fetch failure clearly in the output.
  • Still drafts a wireframe from your product context, keyword themes, and ad copy.
  • Focuses on message match and product context alignment, not page specific critique.

You will see a banner during generation if the crawl fails.

Get a stronger redesign​

  • Start from a recommendation. The wireframe is most useful when it is triggered by a real landing page issue Hero AI surfaced from your data.
  • Check the report first. A redesign is stronger when it starts from a clear finding, weak mobile conversion rate, or a mismatch between a keyword theme and the page message.
  • Use Google Docs to collaborate. The Copy wireframe button is built for that workflow.
  • Treat it as a brief. The wireframe is for your designer to build against, not a final design.

Next​