Manage your chats
Hero AI keeps multiple chats per Google Ads account. Use one for daily monitoring, another for an investigation, another for a campaign you're scaling — switch between them whenever you want, and they're all saved.
Where chats live
Chats are stored in your Hero Marketer account, not in your browser. Refreshing, switching devices, or clearing your cache doesn't lose them. You can pick up a chat from your laptop after starting it on your phone (or vice versa) and the full history loads.
The sidebar chat list
Open the sidebar's Hero AI section to see the chat list for the active Google Ads account. The most-recently-active chat sits at the top. The active chat is highlighted; the chat that's currently generating a response shows a small spinner.
Click any chat in the list to load its history.
Starting a new chat
Two places to start one:
- + New chat in the sidebar, under Hero AI.
- New chat button (↻) above the chat input.
Both do the same thing: open a fresh conversation. The title auto-fills from your first message and can be renamed any time.
Renaming a chat
Hover a chat in the sidebar, click the ⋯ menu, and choose Rename. Type the new title and save. Titles cap at 60 characters.
Deleting a chat
Hover a chat in the sidebar, click the ⋯ menu, and choose Delete. The chat and its messages are removed from this Google Ads account. There's no undo, so the menu asks for confirmation first.
The 10-chat cap
Hero AI saves up to 10 chats per Google Ads account. Once you hit the cap, the + New chat button is disabled — hover over it for a tooltip explaining why. Delete a chat from the ⋯ menu to free a slot.
The cap is per-account. If you have multiple Google Ads accounts on Agency plan, each one has its own list of up to 10 chats.
Per-account chat lists
Each Google Ads account has its own chat list. Switching accounts in the account switcher reveals that account's chats; the chats from your previous account stay saved on it.
This is intentional — most analyses are scoped to one account at a time, and mixing chats across accounts would mean Hero AI grabbing data from the wrong place.
Streaming lock
While one chat is generating a response, you can browse other chats but you can't:
- Send a new message in any chat.
- Switch to a different Google Ads account.
The lock is intentional. Switching mid-stream would orphan the in-flight response. Wait for the response to finish (or stop it from the chat input), then you're free to move around.
The chat that's streaming shows a spinner in the sidebar so you can find it.
What persists across refreshes
When you reload the page or come back to a chat:
- The full message history loads.
- The cost data for the chat loads (so you see the running total for that chat, not a fresh-start zero).
- The active chat reopens to whichever one was open last.
In-flight responses are not persisted. If you refresh while Hero AI is mid-response, the abandoned reply is gone — your prior history stays intact, but you'll need to re-ask if you wanted that response.
Tips
- One chat per investigation. It's tempting to use one chat for everything, but a fresh chat per topic produces sharper answers because the context isn't crowded with unrelated history.
- Rename important chats. A campaign-specific chat is easier to find later if it's titled "Q4 brand campaign tuning" than "Why did our CPA jump last week".
- Delete chats you're done with. You don't have to wait until you hit the cap. Cleaning up keeps the sidebar focused on what's active.