Manage your chats
Hero AI keeps multiple chats per Google Ads account, up to a limit of 10. Use one for daily monitoring, another for an investigation, another for a campaign you scale. Switch between them whenever you want. They are all saved.
Where Hero AI chats are stored
Hero Marketer stores Hero AI chats in your account, not in your browser. If you refresh, switch devices, or clear your cache, you do not lose them. Start a chat on your phone and pick it up on your laptop (or the reverse), and the full history loads.
Find your chats
Your chats are tabs across the top of the Hero AI page, one strip for the active Google Ads account. The active tab is highlighted. A tab whose chat currently generates a response shows a small spinner. Click any tab to load that chat's history.
When you have more tabs than fit, arrows appear at each end of the strip. Click an arrow to scroll a page of tabs, or scroll the strip with your mouse wheel.
Start a new chat
There are two places to start a new Hero AI chat:
- The + button at the right end of the tab strip.
- The New chat button (+) above the chat input, which appears once the chat has messages.
Both open a fresh conversation. The title auto fills from your first message, and you can rename it any time.
Rename a chat
To rename a Hero AI chat, double click its tab. The title becomes an input. Type the new title and press Enter to save, or Escape to cancel. Titles cap at 60 characters.
Delete a chat
To delete a Hero AI chat, put the pointer on its tab and click the ×. A dialog asks you to confirm, because there is no undo: the chat and its messages are removed from this Google Ads account. You can also delete the open chat from the trash button above the chat input.
A tab shows no × while its chat generates a response, or while you rename it.
The limit of 10 chats
Hero AI saves a limit of 10 chats per Google Ads account. Once you hit that limit, the + button on the tab strip is disabled. Put the pointer on it for a tooltip that explains why. To start another chat, delete one with its tab's × to free a slot.
The limit applies to each account separately. On the Agency plan with multiple Google Ads accounts, each account has its own list of up to 10 chats.
Why each account has its own chat list
Each Google Ads account has its own Hero AI chats. When you switch accounts in the account switcher, the tab strip shows that account's chats. The chats from your previous account stay saved on it. Hero Marketer does not delete them.
This separation is intentional. Most analyses are scoped to one account at a time. If chats mixed across accounts, Hero AI would pull data from the wrong place.
Why you cannot act while a chat streams
While one Hero AI chat generates a response, you can browse other chats, but you cannot:
- Send a new message in any chat.
- Switch to a different Google Ads account.
This lock is intentional. If you switch during generation, you orphan the active response. Wait for the response to finish (or stop it from the chat input). Then you are free to move around. The streaming chat shows a spinner on its tab so you can find it.
What survives a refresh
When you reload the page or return to a chat:
- The full message history loads.
- The cost data for that chat loads, so you see its running total, not a count that starts from zero.
- The chat that was open last reopens.
Active responses are not saved. If you refresh while Hero AI responds, the in progress reply is gone. Your prior history stays intact, but you will need to ask again if you wanted that response.
Tips
- One chat per investigation. It is tempting to use one chat for everything, but a fresh chat per topic gives sharper answers because the context is not crowded with unrelated history.
- Rename the chats that matter. A campaign specific chat is easier to find later titled "Q4 brand campaign tuning" than "Why did our CPA jump last week."
- Delete chats you are done with. You do not have to wait until you hit the limit. When you clear finished chats, the tab strip stays focused on what is active.