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Manage your chats

Hero AI keeps multiple chats per Google Ads account, up to a limit of 10. Use one for daily monitoring, another for an investigation, another for a campaign you're scaling. Switch between them whenever you want, they're all saved.

Where Hero AI chats are stored​

Hero AI chats are stored in your Hero Marketer account, not in your browser. Refreshing, switching devices, or clearing your cache doesn't lose them. Start a chat on your phone and pick it up on your laptop (or the reverse), and the full history loads.

Finding your chats in the sidebar​

Open the Hero AI section in the sidebar to see the chat list for the active Google Ads account. The most recently active chat sits at the top. The active chat is highlighted, and the chat currently generating a response shows a small spinner. Click any chat in the list to load its history.

Starting a new chat​

There are two places to start a new Hero AI chat:

  • + New chat in the sidebar, under Hero AI.
  • The New chat button (↻) above the chat input.

Both open a fresh conversation. The title auto-fills from your first message, and you can rename it any time.

Renaming a chat​

To rename a Hero AI chat, hover it in the sidebar, click the ⋯ menu, and choose Rename. Type the new title and save. Titles cap at 60 characters.

Deleting a chat​

To delete a Hero AI chat, hover it in the sidebar, click the ⋯ menu, and choose Delete. The chat and its messages are removed from this Google Ads account. There's no undo, so the menu asks you to confirm first.

The limit of 10 chats​

Hero AI saves a limit of 10 chats per Google Ads account. Once you hit that limit, the + New chat button is disabled, hover it for a tooltip explaining why. To start another chat, delete one from the ⋯ menu to free a slot.

The limit applies to each account separately. On the Agency plan with multiple Google Ads accounts, each account has its own list of up to 10 chats.

Why each account has its own chat list​

Each Google Ads account has its own Hero AI chat list. Switching accounts in the account switcher reveals that account's chats; the chats from your previous account stay saved on it, not deleted.

This separation is intentional. Most analyses are scoped to one account at a time, and mixing chats across accounts would mean Hero AI pulling data from the wrong place.

Why you can't act while a chat is streaming​

While one Hero AI chat is generating a response, you can browse other chats, but you can't:

  • Send a new message in any chat.
  • Switch to a different Google Ads account.

This lock is intentional, switching during generation would orphan the active response. Wait for the response to finish (or stop it from the chat input), then you're free to move around. The streaming chat shows a spinner in the sidebar so you can find it.

What survives a refresh​

When you reload the page or return to a chat:

  • The full message history loads.
  • The cost data for that chat loads, so you see its running total rather than a count starting from zero.
  • The chat that was open last reopens.

Active responses are not saved. If you refresh while Hero AI is responding, the in-progress reply is gone. Your prior history stays intact, but you'll need to ask again if you wanted that response.

Tips​

  • One chat per investigation. It's tempting to use one chat for everything, but a fresh chat per topic gives sharper answers because the context isn't crowded with unrelated history.
  • Rename the chats that matter. A campaign-specific chat is easier to find later titled "Q4 brand campaign tuning" than "Why did our CPA jump last week."
  • Delete chats you're done with. You don't have to wait until you hit the limit, clearing finished chats keeps the sidebar focused on what's active.

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