Manage your chats
Hero AI keeps multiple chats per Google Ads account, up to a limit of 10. Use one for daily monitoring, another for an investigation, another for a campaign you scale. Switch between them whenever you want. They are all saved.
Where Hero AI chats are stored
Hero Marketer stores Hero AI chats in your account, not in your browser. If you refresh, switch devices, or clear your cache, you do not lose them. Start a chat on your phone and pick it up on your laptop (or the reverse), and the full history loads.
Find your chats in the sidebar
Open the Hero AI section in the sidebar to see the chat list for the active Google Ads account. The most recently active chat sits at the top. The active chat is highlighted, and the chat that currently generates a response shows a small spinner. Click any chat in the list to load its history.
Start a new chat
There are two places to start a new Hero AI chat:
- + New chat in the sidebar, under Hero AI.
- The New chat button (↻) above the chat input.
Both open a fresh conversation. The title auto fills from your first message, and you can rename it any time.
Rename a chat
To rename a Hero AI chat, put the pointer on it in the sidebar, click the ⋯ menu, and choose Rename. Type the new title and save. Titles cap at 60 characters.
Delete a chat
To delete a Hero AI chat, put the pointer on it in the sidebar, click the ⋯ menu, and choose Delete. The chat and its messages are removed from this Google Ads account. There is no undo, so the menu asks you to confirm first.
The limit of 10 chats
Hero AI saves a limit of 10 chats per Google Ads account. Once you hit that limit, the + New chat button is disabled. Put the pointer on it for a tooltip that explains why. To start another chat, delete one from the ⋯ menu to free a slot.
The limit applies to each account separately. On the Agency plan with multiple Google Ads accounts, each account has its own list of up to 10 chats.
Why each account has its own chat list
Each Google Ads account has its own Hero AI chat list. When you switch accounts in the account switcher, you see that account's chats. The chats from your previous account stay saved on it. Hero Marketer does not delete them.
This separation is intentional. Most analyses are scoped to one account at a time. If chats mixed across accounts, Hero AI would pull data from the wrong place.
Why you cannot act while a chat streams
While one Hero AI chat generates a response, you can browse other chats, but you cannot:
- Send a new message in any chat.
- Switch to a different Google Ads account.
This lock is intentional. If you switch during generation, you orphan the active response. Wait for the response to finish (or stop it from the chat input). Then you are free to move around. The streaming chat shows a spinner in the sidebar so you can find it.
What survives a refresh
When you reload the page or return to a chat:
- The full message history loads.
- The cost data for that chat loads, so you see its running total, not a count that starts from zero.
- The chat that was open last reopens.
Active responses are not saved. If you refresh while Hero AI responds, the in progress reply is gone. Your prior history stays intact, but you will need to ask again if you wanted that response.
Tips
- One chat per investigation. It is tempting to use one chat for everything, but a fresh chat per topic gives sharper answers because the context is not crowded with unrelated history.
- Rename the chats that matter. A campaign specific chat is easier to find later titled "Q4 brand campaign tuning" than "Why did our CPA jump last week."
- Delete chats you are done with. You do not have to wait until you hit the limit. When you clear finished chats, the sidebar stays focused on what is active.