Read landing page reports
Hero AI reports how your Google Ads landing pages are performing. Ask for a landing page report when you want to know which pages get clicks, which pages convert, and whether a weak result is a page problem or a traffic mix problem.
A landing page report is read only. It does not draft a wireframe unless you ask for a redesign, see Landing page redesign.
When to ask for a landing page report
Landing page reports answer questions like:
Show landing page performance for the Search | Non Brand campaign over the last 30 days.
Which landing pages have the highest CPA?
Why am I seeing so many versions of the same URL?
Break landing page performance down by device.
Is the homepage converting differently for different keyword themes?
Name the campaign and date range when you can. If you only ask about "landing pages," Hero AI uses the recent reporting window and your active Google Ads account.
Why URLs get grouped into destination pages
Google Ads often reports several rows for what is really the same page. One click might land on:
https://example.com/?hsa_kw=seo%20tool&gbraid=...
Another might land on:
https://example.com/?hsa_kw=ai%20seo&gclid=...
Those are not two different pages. They're the same destination with different tracking values. Hero AI groups them into one destination page first, then keeps the tracking variants as secondary detail. That makes the report readable:
| What you see | What it means |
|---|---|
| Destination page | The real page after common tracking parameters are removed |
| Tracking variants | The URL versions created by UTM, ValueTrack, click IDs, and similar parameters |
| Variant count | How many tracked URL rows rolled up into that page |
| CVR | Conversions divided by clicks |
| CPA | Cost divided by conversions |
Start with destination pages. Don't judge a page by one tiny tracking variant unless it has enough clicks to matter.
How to read the breakdowns
Hero AI can add three breakdowns to a landing page report when they help explain the result.
Keyword breakdown
Keyword rows come from URL tracking parameters such as hsa_kw, utm_term, or keyword, when those values are present in your final URLs. This breakdown is useful when one landing page gets traffic from different keyword themes.
Read keyword rows as tracking evidence, not as a full Google Ads keyword report. If your URLs don't include keyword tracking parameters, this breakdown may be empty.
For true keyword performance, ask:
Show keyword performance for this ad group over the last 30 days.
Device breakdown
Device rows come from Google Ads landing page segments and show whether the same page behaves differently on mobile, desktop, or tablet. This is useful when a page has decent overall performance but weak mobile conversion rate.
Landing page source breakdown
Source rows come from Google Ads landing page segments and help separate main final URLs from other traffic sources such as sitelinks, when Google exposes that detail. This is useful when a campaign uses sitelinks and you need to know whether the main page or a linked page is doing the work.
What a good landing page answer includes
A useful landing page answer shows:
- Destination pages first, sorted by spend or cost impact.
- Clicks, cost, conversions, CVR, and CPA for each destination.
- Campaign or ad group context when it's available.
- Keyword, device, or source breakdowns only when they explain the result.
- A plain note when a breakdown is unavailable.
If the answer leads with a table of long UTM URLs instead, ask:
Group these by real destination page and explain the tracking variants separately.
When to ask for a redesign instead
A report tells you what happened. A redesign drafts a wireframe you can hand to a designer.
Ask for a redesign after a report surfaces a real page issue, such as:
- Strong CTR but weak conversion rate.
- One page with much higher CPA than similar pages.
- Mobile conversion rate much worse than desktop.
- An ad promise and page message that don't match.
For example:
The homepage has weak conversion rate on mobile. Redesign the landing page for this campaign using that finding.
See Landing page redesign for what the wireframe includes.
Limits of landing page reports
- Hero AI sees Google Ads data and your product context. It does not see CRM lead quality or Google Analytics unless that data is in Google Ads. Hero Marketer has no CRM integration.
- Click IDs such as
gclid,gbraid, andwbraidare grouped away by default. They're useful for debugging but noisy for normal reporting. - Keyword breakdowns depend on tracking parameters in the URL. If those parameters are missing, Hero AI says so rather than inventing keyword rows.
- Very small samples look dramatic. A page with 2 clicks and 1 conversion shows a 50 percent CVR, but that's not enough data to trust.