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Read landing page reports

Hero AI can report how your Google Ads landing pages are performing. Use it when you want to know which pages are getting clicks, which pages are converting, and whether a weak result is a page problem or a traffic mix problem.

This is a report. It does not create a wireframe unless you ask for a redesign.

When to ask for it​

Landing page reports are useful for questions like:

Show landing page performance for the Search | Non Brand campaign over the last 30 days.

Which landing pages have the highest CPA?

Why am I seeing so many versions of the same URL?

Break landing page performance down by device.

Is the homepage converting differently for different keyword themes?

Name the campaign and date range when you can. If you only ask about "landing pages", Hero AI will usually use the recent reporting window and your active Google Ads account.

Why URLs get grouped​

Google Ads often reports several rows for what is really the same page. One click might land on:

https://example.com/?hsa_kw=seo%20tool&gbraid=...

Another might land on:

https://example.com/?hsa_kw=ai%20seo&gclid=...

Those are not two different pages. They are the same destination with different tracking values. Hero AI groups them into one destination page first, then keeps the tracking variants as secondary detail.

This makes the report easier to read:

What you seeWhat it means
Destination pageThe real page after common tracking parameters are removed
Tracking variantsThe URL versions created by UTM, ValueTrack, click IDs, and similar parameters
Variant countHow many tracked URL rows rolled up into that page
CVRConversions divided by clicks
CPACost divided by conversions

Start with destination pages. Do not judge a page by one tiny tracking variant unless it has enough clicks to matter.

How to read the breakdowns​

Hero AI can add three breakdowns when they help explain the result.

Keyword​

Keyword rows come from URL tracking parameters such as hsa_kw, utm_term, or keyword, when those values are present in your final URLs. This is useful when the same landing page gets traffic from different keyword themes.

Read this as tracking evidence, not as a full Google Ads keyword report. If your URLs do not include keyword tracking parameters, this section may be empty.

For true keyword performance, ask:

Show keyword performance for this ad group over the last 30 days.

Device​

Device rows come from Google Ads landing page segments. They show whether the same page behaves differently on mobile, desktop, or tablet.

This is useful when a page has decent overall performance but weak mobile conversion rate.

Landing page source​

Source rows come from Google Ads landing page segments. They help separate main final URLs from other traffic sources such as sitelinks, when Google exposes that detail.

This is useful when the campaign uses sitelinks and you need to know whether the main page or a linked page is doing the work.

What a good answer should include​

A useful landing page answer should show:

  • Destination pages first, sorted by spend or cost impact.
  • Clicks, cost, conversions, CVR, and CPA for each destination.
  • Campaign or ad group context when it is available.
  • Keyword, device, or source breakdowns only when they explain the result.
  • A plain note when a breakdown is unavailable.

If the answer shows a table of long UTM URLs first, ask:

Group these by real destination page and explain the tracking variants separately.

When to ask for a redesign​

A report tells you what happened. A redesign gives you a page brief.

Ask for a redesign after the report shows a real page issue, such as:

  • Strong CTR but weak conversion rate.
  • One page has much higher CPA than similar pages.
  • Mobile conversion rate is much worse than desktop.
  • The ad promise and page message do not match.

Example:

The homepage has weak conversion rate on mobile. Redesign the landing page for this campaign using that finding.

See Landing page redesign for what the wireframe includes.

Limits to remember​

  • Hero AI sees Google Ads data and your product context. It does not see CRM lead quality or Google Analytics unless that data is in Google Ads.
  • Click IDs such as gclid, gbraid, and wbraid are grouped away by default. They are useful for debugging, but noisy for normal reporting.
  • Keyword breakdowns depend on tracking parameters in the URL. If the parameters are missing, Hero AI should say so instead of inventing keyword rows.
  • Very small samples can look dramatic. A page with 2 clicks and 1 conversion has a 50 percent CVR, but that is not enough data to trust.

Next​

Landing page redesign