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What Hero AI does

Hero AI is a chat interface inside Hero Marketer. You ask a question about your Google Ads campaigns in plain English, and Hero AI answers from your live account data, your product context, and what's been happening in the account. When a recommendation is something Hero AI can act on, it can run the change against Google Ads itself after you confirm it.

Under the hood, Hero AI routes your question to whichever specialist agent fits: the Investigation Agent diagnoses what moved and why, the Recommendation Agent proposes the next step, the Keyword Research Agent finds and clusters keywords, the Ad Copy Agent writes responsive search ad copy, and the Landing Page Agent drafts landing page copy. You don't pick an agent, Hero AI picks based on what you ask.

What Hero AI can see​

Hero AI answers from three sources:

  • Your active Google Ads account. Campaigns, keywords, ad copy, extensions, and historical performance, pulled fresh from Google Ads when you ask, not from a cached snapshot.
  • Your product context. What Hero Marketer learned about your product during onboarding: who buys it, the jobs they hire it for, your category, and their objections.
  • General knowledge of Google Ads and B2B SaaS. Built into the model. Useful for framing, but not specific to your account.

Hero AI cannot see:

  • Other tools you use, your CRM, Google Analytics, Slack, or billing systems. Hero Marketer has no CRM or billing integration, so it has no view of lead quality, pipeline, or revenue beyond what Google Ads itself records.
  • Google Ads accounts not connected to Hero Marketer.
  • Anything you haven't given it through the connections you've set up.

What Hero AI is good at​

Hero AI handles these kinds of questions well:

  • Performance summaries. "How did campaigns perform last week compared to the week before?"
  • Diagnosing changes. "Why did spend spike on Tuesday?"
  • Recommendations. "What should I do to lower CPA on the alternative to jira campaign?"
  • Explaining numbers. "Which keywords are working, and which are wasting spend?"
  • Comparing campaigns. "Which campaign has the best ROI right now?"
  • Landing page reports. "Which destination pages convert poorly, and is it different by keyword theme or device?"
  • What-if checks. "What happens if I raise budget or loosen Target CPA?" Hero AI can read Google's historical simulation points and labels them as estimates, not guarantees.
  • Click-quality checks. "Does the traffic on May 12 look suspicious?" These are narrow reports scoped to a single day.

What Hero AI can change directly​

Some recommendations come with an action button. When you confirm, Hero AI runs the change against your Google Ads account itself:

  • Pause or enable at any level. A campaign, an ad group, an individual ad, or an individual keyword.
  • Manage keywords. Add or remove targeted keywords on an ad group, or add and remove negative keywords at the campaign or ad group level.
  • Adjust budget and bidding. Change the daily budget, tune Target CPA or Target ROAS, or switch the bidding strategy.
  • Apply new responsive search ad copy to an ad group whose ads are underperforming.
  • Redraft landing page copy when a recommendation flags a post-click experience issue.

Every change is shown to you for review and confirmation before it runs. Hero AI never touches your account silently. For details, see Actions Hero AI can take.

What Hero AI cannot do​

Hero AI cannot create or restructure campaigns, set up conversion tracking, or change billing and account settings, those need a human working in Google Ads, or the campaign wizard:

  • Create a campaign. New campaigns are built in the campaign wizard, not in chat. See When to use Hero AI versus the campaign wizard.
  • Restructure targeting. Splitting one campaign into several, merging campaigns, or reorganizing ad groups happens in Google Ads.
  • Set up or fix conversion tracking. Adding conversion actions, debugging tag firing, or changing attribution happens in Google Ads.
  • Change billing or account settings. Payment methods, auto-tagging, negative lists that apply across the account, and ad scheduling at account scope happen in Google Ads.

For these, Hero AI gives you detailed instructions instead of an action button, but the click happens in Google Ads.

Hero AI is also not a substitute for strategy. It analyzes what's happening and recommends the next move within the goals you set; it won't replace a quarterly planning session, and it won't reliably forecast next month's performance.

How Hero AI builds an answer​

When you ask a question, Hero AI plans what data it needs, pulls live performance from Google Ads, reasons over it, and streams the response back to you. You'll see this happen as the answer comes in, including a progress indicator when a specialist agent is working through its steps.

Conversations are saved to your Hero Marketer account, not just your browser, so they survive refreshes and follow you across devices. You can keep a limit of 10 chats per Google Ads account, and switch, rename, or delete them. See Manage your chats.

Each exchange costs a small amount of credits from your monthly balance. The cost depends on how much data Hero AI looks at: a simple question uses a few credits, a deep investigation uses more. See How credits work.

When Hero AI is most useful​

Hero AI is most useful once you have a couple of weeks of campaign data behind it. Before that, there isn't enough signal, a campaign in its first week gets a "not enough data yet" response on most questions. Wait for at least 7 days and 100 clicks of history, then ask.

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