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What Hero AI does

Hero AI is a chat interface inside Hero Marketer. You ask a question about your Google Ads campaigns in plain English, and Hero AI answers from your live account data. When a change is something Hero AI can make, it stages that change in the chat. The change runs in Google Ads only after you approve it. On a LinkedIn account, Hero AI reads and explains your data, and it makes no changes. See What works on LinkedIn Ads.

Under the hood, Hero AI routes your question to whichever specialist agent fits. The Investigation Agent diagnoses what moved and why. The Recommendation Agent proposes the next step. The Keyword Research Agent finds and clusters keywords. The Ad Copy Agent writes responsive search ad copy. The Landing Page Agent drafts landing page copy. You do not pick an agent. Hero AI picks based on what you ask. Hero AI can also read web pages that you link, and plan a competitor campaign.

What Hero AI can see​

Hero AI answers from these sources:

  • Your active Google Ads account. Campaigns, ad groups, keywords with Quality Score and its history for each day, search terms, ad copy, settings, impression share, location, device, audience, conversion actions, Performance Max reports, and change history. Hero AI reads this data from Google Ads when you ask.
  • Your product. The name and website of each product that you set up. The Ad Copy Agent and the Landing Page Agent also read your full product context. Product context includes who benefits most, their biggest struggles, the problem your product solves, what makes it unique, the solutions they use today, and the proof and offers that your website shows. Hero Marketer builds product context when it reads your product website. You can edit it in Settings > Products. To open Settings, click your profile picture at the bottom of the sidebar, then click Settings. See What product context is.
  • Files you attach. Screenshots and other images, and PDFs, attached to a message. See Attach screenshots and PDFs.
  • Web pages that you link. Paste up to 20 public URLs in the chat, and Hero AI reads them. Hero AI also reads your product website. See Ask Hero AI to read a web page.
  • General knowledge of Google Ads and B2B SaaS. Built into the model. Useful for framing, but not specific to your account.

Hero AI cannot see:

  • Other tools you use, your CRM, Google Analytics, Slack, or billing systems. Hero Marketer has no CRM or billing integration. So it has no view of lead quality, pipeline, or revenue beyond what Google Ads itself records.
  • Google Ads accounts not connected to Hero Marketer.
  • Some Google Ads data: age and gender, ad schedule and hour of day, Shopping products, Display and YouTube placements outside Performance Max, video metrics, and Google's own recommendations. Hero AI reads location at country level only, not by city or region.
  • Web pages that you did not link, other than your product website. Hero AI does not search the web.

Ask Hero AI to read a web page​

Paste the full URL in your message, then ask your question. Hero AI reads up to 20 pages that you link in the chat, and your product website. It reads web pages, JSON, plain text, images, and PDFs. It lists the pages that it used under Sources.

Hero AI does not search the web, and it does not guess a URL. If you ask about a page that you did not link, Hero AI tells you: "I can only read a page you linked in this chat or your product website."

What Hero AI is good at​

Hero AI handles these kinds of questions well:

  • Performance summaries. "How did campaigns perform last week compared to the week before?" You get the numbers and some observations, but no recommendation. When you do not name a date range, Hero AI uses the last 30 days.
  • Diagnose changes. "Why did spend spike on Tuesday?"
  • Recommendations. "What should I do to lower CPA on the alternative to jira campaign?"
  • Explain numbers. "Which keywords are working, and which are wasting spend?"
  • Compare campaigns. "Which campaign has the lowest CPA right now?"
  • Landing page reports. "Which destination pages convert poorly, and is it different by keyword theme or device?"
  • What if checks. "What happens if I raise budget or loosen Target CPA?" Hero AI can read Google's historical simulation points. It labels them as estimates, not a forecast.
  • Click quality checks. "Does yesterday's traffic on the Brand campaign look suspicious?" These are narrow reports for one day within the last 90 days.
  • Keyword research. Give seed keywords or a web page and a country, and Hero AI returns keyword clusters that follow your request. Or paste up to 1,000 keywords, and Hero AI returns Google's search volume, competition, and top of page bid for each one. Hero AI can also put your own keywords into clusters. See Research keywords in chat.
  • Competitor campaign briefs. Paste a competitor's URL and name a country. Hero AI writes positioning angles, a competitor keyword plan, and draft ad copy. It creates nothing in Google Ads. See Plan a competitor campaign.

What Hero AI can change directly​

Ask Hero AI for a change, or approve one it recommends, and Hero AI makes it in your Google Ads account:

  • Pause or enable at any level. A campaign, an ad group, an individual ad, or an individual keyword.
  • Manage keywords. Add or remove targeted keywords on an ad group, or add and remove negative keywords at the campaign or ad group level.
  • Adjust budget and bidding. Change the daily budget, change Target CPA or Target ROAS, or switch the bidding strategy.
  • Apply responsive search ad copy. Hero AI creates a new ad in an ad group, or updates an existing ad. A new ad starts paused. An updated ad stays live.

Every change stops first as a card in the chat headed Needs your approval, describing the exact change. It runs when you click Approve and apply, and not before. Undo is available for budget changes, Target CPA and Target ROAS changes, bidding strategy switches, keyword pauses, new negative keywords, and applied ad copy. Hero AI never changes your account on its own. For details, see Actions Hero AI can take.

Hero AI can also draft a landing page wireframe: full copy and page structure for your designer. The wireframe is a document in the chat. It does not change your page or your Google Ads account. See Landing page redesign.

What Hero AI cannot do​

Some changes are not available in Hero AI. Make them in Google Ads, or build a new campaign in the campaign wizard:

  • Create a campaign or an ad group. You build new campaigns in the campaign wizard, not in chat. See When to use Hero AI versus the campaign wizard.
  • Make ad images. Hero AI does not draw images in chat. Use Create images in the sidebar. See Create ad images.
  • Change bids on existing keywords or ad groups. Hero AI sets a CPC bid only when it adds a new keyword.
  • Change location, device, ad schedule, or network settings.
  • Edit Performance Max asset groups or assets. Hero AI reads them and gives you the steps.
  • Change a shared budget. Hero AI refuses a budget change when more than one campaign uses the budget.
  • Restructure targeting. If you split one campaign into several, merge campaigns, or reorganize ad groups, that happens in Google Ads.
  • Set up or fix conversion tracking. If you add conversion actions, debug tag firing, or change attribution, that happens in Google Ads.
  • Change billing or account settings. Payment methods, auto tagging, and negative lists that apply across the account happen in Google Ads.

For these, Hero AI gives you detailed instructions instead of an approval card, but the click happens in Google Ads.

Hero AI is also not a substitute for strategy. It analyzes what happens and recommends the next move within the goals you set. It will not replace a quarterly planning session, and it will not reliably forecast next month's performance.

How Hero AI builds an answer​

When you ask a question, Hero AI plans what data it needs. Then it gets live performance data from Google Ads, reasons over it, and streams the response back to you. You see this happen as the answer comes in. A progress indicator shows when a specialist agent works through its steps.

The time depends on the question:

  • A direct lookup comes back in seconds. Examples are a number, a list, or a setting.
  • A deep dive takes about 3 minutes. A why, audit, or should I question starts a deep dive. Hero AI makes a plan, investigates, and then writes a recommendation. You can switch tabs while it runs. If you turn on the woof, Hero AI plays a woof when the deep dive is done.

Hero Marketer saves your conversations to your account, not just your browser. They survive refreshes and follow you across devices. You can keep a limit of 10 chats per Google Ads account, and switch, rename, or delete them. See Manage your chats.

What Hero AI remembers​

In one chat, Hero AI keeps the full conversation. Hero AI does not remember what you said in your other chats. When you start a new chat, state your goal again, for example your CPA target.

Across all your chats on the active Google Ads account, Hero AI knows:

  • The changes that you applied through Hero AI in the last 7 days. Hero AI does not offer a change that you already applied.
  • Up to 3 open alerts. Hero AI mentions an alert only when it is related to your question.

What a Hero AI question costs​

Hero Marketer is pay as you go. There are no plans and no monthly fee. Each Hero AI answer uses credits from your balance. Most questions cost 0.2 to 1.5 credits. You pay for the work that each answer takes, so a deep dive costs more than a quick lookup. You must have at least 1 credit to send a message. Credits do not expire. See How credits work.

When Hero AI is most useful​

Hero AI compares three time windows: the last 30 days, the 30 days before, and a longer history before that. A campaign with only a few days of data gets an honest "too early to tell" answer on most questions. Low conversion volume is normal for B2B SaaS. So Hero AI checks whether a pattern holds across the windows, and it does not wait for a fixed number of clicks. For a new campaign, ask factual questions first, for example spend and clicks so far.

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