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When to use Hero AI versus the campaign wizard

Hero Marketer has two main surfaces. The campaign wizard creates new campaigns. Hero AI answers questions. They overlap in subtle ways, so this article maps when to use which.

Use the campaign wizard when you want to ship​

The wizard is the right surface when:

  • You're starting a new campaign. Targeting, keywords, copy, and launch in one flow. Faster than asking Hero AI for keyword suggestions and then building a campaign manually.
  • You want to add a new product or geo. Build a fresh campaign. Don't try to evolve an existing campaign in chat.
  • You need ad copy generated. The wizard generates it as part of the flow. Hero AI won't write campaigns end to end.

The wizard is for action. It produces something concrete (a launched campaign) at the end.

Use Hero AI when you want to understand or decide​

Hero AI is the right surface when:

  • You're trying to interpret what's happening. Why CPA went up, which campaign is performing best, where the bottleneck is.
  • You're deciding between options. Should I pause this campaign or lower its budget? Is keyword X worth keeping?
  • You want a recommendation. What should I change to lower CPA? What's the highest leverage thing to do this week?
  • You need a summary. How are things going? Pull up last month's performance.

Hero AI is for thinking. It produces an answer or a recommendation. You then act on it (usually by going back to the wizard for new campaigns or to Google Ads for tweaks to live ones).

Where they overlap​

A few cases where it's not obvious:

"I want to add some new keywords to a campaign."​

Don't add keywords to an existing campaign through Hero AI. Hero AI doesn't push changes into Google Ads. Either:

  • Add keywords in Google Ads directly. Quick if you have a small list.
  • Build a new campaign. If the keywords represent a different intent or a new cluster, a fresh campaign is cleaner than expanding an old one.

"I need ideas for a new campaign."​

Use Hero AI for the brainstorm: "What kind of campaign should I run next? What clusters or angles haven't I tested yet?" Then use the wizard to build whatever you decide on.

"I want to know if a keyword is worth bidding on."​

Hero AI can tell you what's currently working in your account. For brand new keyword ideas, the wizard's keyword research (which queries Google's keyword data) is more reliable than Hero AI's general knowledge.

"Should I increase my budget?"​

Hero AI is good at the analysis (is the campaign profitable, is the cluster saturated, is there room to scale). The actual budget change happens in Google Ads.

A simple rule​

If the answer is a number or a recommendation, use Hero AI. If the answer is a launched campaign, use the wizard.

Both are limited​

Worth restating:

  • Neither replaces strategy. They optimize within constraints you set.
  • Neither has visibility into your CRM, sales pipeline, or revenue. Conversion tracking in Google Ads is the boundary.
  • Neither makes changes for you. The wizard creates new campaigns; Hero AI explains and recommends. Existing live campaigns are managed in Google Ads.

Next​

Hero AI troubleshooting