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When to use Hero AI versus the campaign wizard

Hero Marketer has two main surfaces, and the split is simple: the campaign wizard builds and launches new campaigns, and Hero AI handles questions, recommendations, and changes to campaigns that already exist. Hero AI cannot create a campaign, that happens only in the wizard. They overlap in a few subtle cases, which this page maps.

Use the campaign wizard to ship a new campaign​

The campaign wizard is the right surface when:

  • You're starting a new campaign. The wizard walks you through targeting, keywords, and copy, and launches a live campaign at the end.
  • You're adding a new product or geo. Build a fresh campaign for it, don't try to evolve an existing campaign through chat.
  • You're building a campaign for the first time. The wizard takes you through its steps so you don't skip the inputs that matter.

The wizard is for action: it produces a launched campaign at the end. Creating a campaign is the one thing Hero AI can't do, so anything that means "make a new campaign" belongs here.

Use Hero AI to understand, decide on, or change a live campaign​

Hero AI is the right surface when:

  • You're interpreting what's happening. Why CPA went up, which campaign is performing best, where the bottleneck is.
  • You're deciding between options. Should I pause this campaign or lower its budget? Is keyword X worth keeping?
  • You want a recommendation. What should I change to lower CPA? What's the best move this week?
  • You want to change a live campaign. Pause it, add negative keywords, redraft the landing page copy, or draft new ad copy for an underperforming ad group. Hero AI can run these directly after you confirm. See Actions Hero AI can take.
  • You need a summary. How are things going? Pull up last month's performance.

Where the two surfaces overlap​

A few cases where the right surface isn't obvious.

Adding keywords to a campaign​

Both surfaces can add keywords, depending on what kind of "add" you mean:

  • Adding negative keywords to suppress wasted spend. Hero AI handles this directly. Ask it to mine your search terms for waste, review what it surfaces, and confirm; it adds the negatives to Google Ads for you.
  • Adding new positive keywords to expand reach. Hero AI can research keyword clusters for a seed keyword and country, but the cleanest place for a new cluster is a new campaign or ad group built in the wizard. Adding loose keywords to an existing campaign tends to muddy what's already working.

New ad copy for a live ad group​

Hero AI handles this. Ask it to draft new ad copy for the ad group, review the headlines and descriptions, and confirm; it creates the new RSA in Google Ads for you. The wizard only generates ad copy as part of building a new campaign.

Ideas for a new campaign​

Use Hero AI for the brainstorm, "What kind of campaign should I run next? What clusters or angles haven't I tested?", then use the wizard to build whatever you decide on.

Whether a keyword is worth bidding on​

Hero AI can tell you what's currently working in your account, and the Keyword Research Agent can pull estimates for each new keyword cluster. Both feed into a campaign you'd then build in the wizard.

Whether to increase your budget​

Hero AI is good at the analysis, is the campaign profitable, is the cluster saturated, is there room to scale? If you'd rather make the budget edit by hand, it happens in Google Ads; otherwise ask Hero AI to apply the change when it offers an action button on the recommendation.

The simple rule​

If you're shipping a new campaign, use the wizard. For everything else, analysis, recommendations, and edits to live campaigns, use Hero AI.

What neither surface does​

Worth restating:

  • Neither replaces strategy. Both optimize within the constraints you set; neither runs your planning for you.
  • Neither sees your CRM, sales pipeline, or revenue. Conversion tracking in Google Ads is the boundary. Hero Marketer has no CRM or billing integration.
  • Hero AI runs only what its tools support. Bigger structural changes, restructuring targeting, conversion tracking setup, billing edits, still need a human in Google Ads. Hero AI flags those with detailed instructions instead of an action button.

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