Google Ads for B2B SaaS
A practical guide to running Google Ads for B2B SaaS. How it works, what's different from B2C, and what to do in your first 90 days.
Keyword research for SaaS
How to find keywords that will actually drive conversions for a B2B SaaS product. Intent, brand vs non brand, competitor terms, and what to ignore.
Building keyword clusters
How to organize keywords into intent based clusters that outperform flat keyword lists. Manual approaches and what AI can do faster.
Writing Google Ads copy that converts
How to write Google Ads headlines and descriptions for B2B SaaS. Frameworks, common mistakes, and what testing should look like.
Sitelinks, callouts, and snippets explained
Google Ads extensions are free real estate. Here's what each type does, when to use which, and examples from real B2B SaaS ads.
Setting a Google Ads budget for SaaS
Three frameworks for setting a Google Ads budget. Pick the one that fits your stage and constraints.
Calculating CPA targets for SaaS
How to figure out the maximum cost per acquisition you can afford. LTV, payback period, and the math from raw inputs.
Jobs to be done for paid search
The jobs to be done framework, applied to keyword strategy and ad copy. Why product positioning shapes Google Ads performance.
Google Ads vs LinkedIn Ads for SaaS
An honest comparison of the two dominant paid acquisition channels for B2B SaaS. When each wins, when to run both, and what to expect.
Common Google Ads mistakes lean SaaS teams make
Twelve mistakes that show up over and over in Google Ads accounts run by small B2B SaaS teams. Each with a fix.