Google Ads for B2B SaaS
A practical guide for B2B SaaS Google Ads: what is different from B2C, what to do in your first 90 days, and where Hero Marketer fits.
Keyword research for SaaS
How to find keywords that drive conversions for a B2B SaaS product. Intent, brand terms versus non-brand terms, competitor terms, and what to ignore.
Building keyword clusters
How to organize keywords into intent based clusters that outperform flat keyword lists. Manual approaches and what AI can do faster.
Writing Google Ads copy that converts
How to write Google Ads headlines and descriptions for B2B SaaS. Frameworks, common mistakes, and how you should test.
Sitelinks, callouts, and snippets explained
Google Ads extensions (assets) give you extra ad space and cost nothing to add. Here is what each type does, when to use each, how many to add, and examples from B2B SaaS ads.
Setting a Google Ads budget for SaaS
Three frameworks for setting a Google Ads budget. Pick the one that fits your stage and constraints.
Calculating CPA targets for SaaS
How to calculate the maximum cost per acquisition you can afford. LTV, payback period, the math from raw inputs, and how to give your CPA target to Hero AI.
Customer jobs for paid search
How to use the jobs your customers hire your product for (the jobs to be done framework) in keyword strategy and ad copy. Why product positioning shapes Google Ads performance.
Google Ads vs LinkedIn Ads for SaaS
An honest comparison of the two dominant paid acquisition channels for B2B SaaS. When each wins, when to run both, and what to expect.
Common Google Ads mistakes lean SaaS teams make
Twelve mistakes that repeat often in Google Ads accounts run by small B2B SaaS teams. Each one has a fix.