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Change your plan

Plans can be changed any time. Upgrades take effect immediately; downgrades take effect at the next renewal.

How to change​

  1. Open settings, then Billing.
  2. Click Manage subscription. The Paddle billing portal opens.
  3. Pick the plan you want to switch to.
  4. Confirm.

The Paddle portal handles the actual subscription change. Hero Marketer reflects the new plan once the change is processed (usually within a minute).

Upgrades​

When you upgrade:

  • Effective immediately. New plan limits and credit allocation kick in right away.
  • You're charged a prorated amount for the remainder of the current billing period at the higher rate. The next full charge is at renewal.
  • Credits are topped up to the new plan's allocation. If you upgrade from Pro (50 credits) to Growth (100 credits) mid month, you receive an additional 50 credits up front.
  • Existing accounts and products are unaffected. Upgrading from Pro to Agency, for example, doesn't add accounts; it just unlocks the ability to add more.

Downgrades​

When you downgrade:

  • Effective at next renewal, not immediately. You keep the higher plan's features and limits through the end of the current billing period.
  • No proration or refund. You've already paid for the current period at the higher rate.
  • Limits enforce on renewal. If you have 5 products on Growth and downgrade to Pro (1 product limit), you can keep using all 5 until renewal. After renewal, you can only build new campaigns for one of them. The others remain in the system but are read only.

If a downgrade would put you over a hard limit (more accounts than the new plan allows), Hero Marketer flags this before confirming. You'll need to disconnect the over count accounts before the downgrade can complete.

Cancellation​

To stop paying entirely, cancel rather than downgrade. See Cancel your subscription.

Switching between annual and monthly​

Hero Marketer is monthly only at the moment. Annual plans are not currently offered.

What happens to existing credits​

On upgrade:

  • Your monthly allocation increases. New allocation lands immediately, prorated for the rest of the period.

On downgrade:

  • Your monthly allocation decreases at next renewal. Existing balance is unchanged. If you had 80 credits left when you downgrade, you keep those 80 through renewal.

Topped up credits (purchased separately) are unaffected by plan changes.

Custom or enterprise plans​

Beyond Agency? Contact support. We work with teams that need higher accounts limits, more credits, or specific contractual terms.

Refunds​

For refunds on a recently paid subscription, see Refund policy.