Skip to main content

Change your plan

You can upgrade or downgrade your Hero Marketer plan at any time from Account → Plan. An upgrade takes effect immediately, and Paddle charges you a prorated amount for the rest of the current period. A downgrade takes effect at your next renewal. You keep the higher plan until then, with no proration or refund.

How to change your plan​

  1. Open Account → Plan in the sidebar.
  2. Go to the Change plan section, or click Change plan in the snapshot card to jump there.
  3. Click Switch plan on the plan card you want.
  4. Confirm the amount in the Paddle checkout: the difference for an upgrade, or the new rate for a downgrade.

Hero Marketer reflects the new plan once Paddle processes the change, usually within a minute.

What happens when you upgrade​

An upgrade takes effect immediately:

  • New limits and credits apply right away. The higher plan's account and product limits, and its monthly credit allocation, apply immediately.
  • A prorated charge. Paddle charges you a prorated amount for the remainder of the current billing period at the higher rate. Your next full charge is at renewal.
  • Your credits top up to the new allocation. Hero Marketer adds the difference to your balance right away. For example, if you upgrade from Pro (20 credits) to Growth (50 credits) mid period, Hero Marketer adds 30 credits up front.
  • Existing accounts and products are untouched. If you upgrade from Pro to Agency, for example, Hero Marketer does not add accounts automatically. The upgrade just unlocks the ability to add more.

What happens when you downgrade​

A downgrade takes effect at your next renewal, not immediately:

  • You keep the higher plan's features and limits through the end of the current billing period.
  • No proration or refund. You have already paid for the current period at the higher rate.
  • Your existing credit balance is unchanged. If you have 30 credits left when you downgrade, you keep those 30 through renewal. From the next period, your monthly allocation is the lower plan's amount.
  • Limits enforce at renewal. If the lower plan would put you over a hard limit, for example more Google Ads accounts than it allows, Hero Marketer flags this before you confirm. Hero Marketer asks you to disconnect the over limit accounts first. Hero Marketer never deletes accounts, products, or campaigns automatically.

Purchased top up credits are separate from your plan allocation. An upgrade or downgrade does not affect them.

No pause option​

There is no formal pause. The closest equivalent is to downgrade to Pro for stretches when you do not need a higher tier, then upgrade back when you do.

Monthly only​

Hero Marketer is monthly only. Annual plans are not offered. There is no annual versus monthly switch.

Stop payment entirely​

To stop payments altogether, cancel your subscription. Do not just downgrade. See Cancel your subscription.

If you need more than Agency​

If you need more than Agency allows, for example higher account limits, more credits, or specific contractual terms, contact support. Custom plans are available.

Next​