FAQ
Short answers to common questions, with links to deeper articles.
Getting started
Do I need a Google Ads account before I sign up?
Strongly preferred. You can sign up and walk through the first three onboarding steps without one, but the final Connect Google Ads step requires a Google Ads account on the Google identity you sign up with. If you don't have one, create it at ads.google.com before connecting. See Sign up and Connect Google Ads.
What does Hero Marketer cost?
Plans start at $20/month for Pro, $50 for Growth, $100 for Agency. Plus credits for AI usage (included in your plan, with optional top ups). See Compare plans.
Does Hero Marketer charge me for ad spend?
No. You pay Google directly for clicks through your own Google Ads account. Hero Marketer charges a subscription plus credits for AI generation. See How credits work.
How long does it take to set up?
Onboarding takes about 10 minutes (connect Google Ads, describe your product, review analysis). The first campaign takes another 10 minutes (targeting, keywords, ad copy). Roughly 20 to 30 minutes from signup to a campaign in review.
Credits and billing
What's a credit?
The unit Hero Marketer uses to charge for AI generation. 1 credit equals roughly $1 of underlying AI spend. See How credits work.
Why do credits cost what they cost?
The AI providers powering Hero Marketer charge by token usage, plus we have running costs. Credits track the actual AI cost, with a small markup for sustainability. The pricing isn't optimized for maximizing credit purchases; it's set so most users don't need to top up at all.
How can I try Hero Marketer before committing?
There's no free trial. Every plan has a money-back guarantee for 14 days. Subscribe, evaluate using up to 10% of your monthly credits (2 on Pro, 5 on Growth, 10 on Agency), and request a full refund if it's not for you. See Refund policy and How we operate.
Why aren't you priced like ChatGPT or Claude at $20/month?
Those plans run on venture capital subsidising the cost of usage. Hero Marketer is independent and customer funded, so the price tracks the actual AI cost. The trade is that Hero Marketer goes deeper on B2B SaaS marketing than any horizontal tool can. See How we operate.
Do unused credits roll over?
Monthly plan credits refresh at the start of each billing period. Purchased extra credits roll over indefinitely and accumulate in your balance. See How credits work.
Can I get a refund?
Yes, within 14 days of subscription start or renewal, subject to a credits used threshold. See Refund policy.
Can I cancel anytime?
Yes. Cancellation stops the next renewal. You keep access through the end of the current billing period. See Cancel your subscription.
Campaigns
How long until my campaign goes live?
Most reviews complete in under a day. Some take up to two business days, especially in regulated categories. See What happens after you launch.
Why isn't my campaign serving impressions?
Most likely it's still in Google's review. Check status in Google Ads. If it's eligible but not serving, the cause is usually budget, bid, or ad strength. See Campaign not live yet.
Can I edit a campaign after creating it?
Yes. Pause or resume a campaign directly from the All campaigns page. Ask Hero AI in chat to change keywords, negatives, budget, bidding, ad copy, or the status of individual ad groups, ads, and keywords. Each change requires explicit confirmation before it runs. Google Ads is only needed for restructuring, conversion tracking, billing, and account settings. See Pause or edit a live campaign.
Can I run multiple campaigns at once?
Yes. Most teams run several campaigns concurrently, one per cluster. The campaign creation step itself is free, though the AI generation steps during setup use credits based on actual token usage.
Can I target multiple regions in one campaign?
Yes, but consider whether they should be one campaign or separate. If the regions have meaningfully different competitive dynamics or budgets, separate campaigns give cleaner data. See Set up targeting.
Hero AI
What can Hero AI see?
Your active Google Ads account, your product context, and live performance data pulled from Google Ads. Not your CRM, sales pipeline, or anything outside Google Ads. See What Hero AI does.
How many Hero AI chats can I have?
Up to 10 chats per Google Ads account. Each account keeps its own separate list. When you reach 10, delete an old chat to start a new one. See Manage your chats.
Does Hero AI make changes for me?
Yes, for a wide range of changes. Hero AI can pause or enable any level (campaign, ad group, ad, individual keyword), add or remove targeted keywords, add or remove negative keywords, change the daily budget, adjust or switch bidding, apply new RSA ad copy, and redraft landing page copy. Each requires your explicit confirmation before it runs. Bigger structural changes (campaign restructuring, conversion tracking, billing, account settings) still need a human in Google Ads. New campaigns are always built through the wizard. See Actions Hero AI can take.
Why does Hero AI cost credits?
The underlying AI providers charge per query. Each conversation exchange uses some credits, depending on how much data Hero AI looks at to answer. See How credits work.
How much should I trust its recommendations?
Specific numbers it cites are reliable (pulled from your account). Causal claims and recommendations are inferences and worth verifying. See Understand its recommendations.
Accounts and products
What's the difference between an account and a product?
An account is a Google Ads account. A product is what you market within it. See Accounts vs products.
Can I add multiple Google Ads accounts?
Only on Agency plan (up to 10). Pro and Growth are limited to 1 account. See Compare plans.
Can I share an account with my team?
Hero Marketer has no shared-workspace or multi-seat features. Each team member needs their own login and their own subscription. Agency plan covers up to 10 Google Ads accounts under one login, which is the path for managing multiple clients. For agencies coordinating across people, contact support.
Data and security
What data do you store?
Your product descriptions, campaign records, dashboard data, Hero AI conversations, and Google Ads OAuth tokens (encrypted). Performance metrics are pulled live from Google Ads, not stored. See Data and security.
Where is my data hosted?
In US data centers. The application database runs on Supabase (Postgres); billing runs on Paddle. See Data and security.
Can I export my data?
Campaign performance data is in Google Ads and can be exported there. Hero Marketer specific data (product descriptions, Hero AI conversations) is exportable on request. Contact support.
Can I delete my account and data?
Yes. Contact support for full deletion. Standard cancellation retains data for 90 days; full deletion is processed within 30 days of request.
Other
Do you support languages other than English?
The product UI is English. The campaign wizard can target ads in other languages (set in step 1) but the AI generated copy is currently strongest in English. We're improving non English copy over time.
Do you have an iOS or Android app?
No mobile app. The web app works on mobile browsers but the campaign wizard is best on desktop.
Do you have an API?
No public API at the moment.
What's your roadmap?
There's no public roadmap. To send a feature request, contact support.
Where do I get help?
Search this site, check Troubleshooting, or Contact support.