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How we operate

Hero Marketer is independent and customer funded. Credit purchases cover the cost to run the company. There are no investors to satisfy. So we can build tools specifically for B2B SaaS marketing teams, and not chase wider markets.

How we price​

We price credits to cover two things: the AI work behind each generation, and the cost to run an independent company. The providers charge us by token, so each AI action costs what its AI work uses. In addition, the price carries a margin. The margin keeps Hero Marketer self-funded and answerable to customers, not investors. Daily checks for alerts and automations cost 0.25 credits a day for each connected account. That is the whole pricing logic. No algorithm tries to push you toward more credits.

This is also why Hero Marketer has no free trial and gives no free credits. A free trial has a real cost. Someone always pays for it, usually the paying customers, through higher prices or less depth in the product.

To evaluate without risk, start with what is free. Connecting Google Ads is free, and the dashboard is free. Each Google Ads account that you connect gets one free scan for problems and one free dashboard AI summary. When you buy credits, there is no plan and no monthly fee. Unused credits are refundable within 90 days of purchase. See Refund policy for how it works.

Buying credits also starts daily checks on every connected account, at 0.25 credits a day for each account. To stop the charge, turn off all 17 alert types and all automations. Or disconnect the account. Auto top up is optional. It sets up a yearly credit subscription only if you turn it on. See Monitoring and the daily rate and Set up auto top up.

For details on credits and pricing, see How credits work.

What you get in return​

We build Hero Marketer specifically for B2B SaaS marketing. The product makes assumptions a generalist tool cannot make. Your customer researches software. A purchase decision involves several people. A sale can take 30 to 90 days after the first click. You see these assumptions in specific places.

  • Keyword research keeps only high intent, bottom-of-funnel terms, such as searches for software, pricing, a demo, or a comparison.
  • Hero AI treats a sales cycle of 30 to 90 days and low conversion volume as normal.
  • Before Hero AI recommends more spend, it looks for the same result in three date windows. By default, these are the last 30 days, the 30 days before, and the 120 days before that.
  • Every campaign that the wizard builds targets one country, with location set to Presence. A Search campaign starts with Search partners and Display off.
  • Ad copy follows separate playbooks for branded, competitor, and non-branded searches.

A horizontal AI tool must flatten these assumptions to also work for plumbers and lawyers. Hero Marketer goes in the other direction.

If you do not run B2B SaaS Google Ads, this product is probably not for you. We are fine with that.