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How we operate

Hero Marketer is independent and customer funded. Subscriptions and credit purchases cover the costs to run the company. There are no investors to satisfy. So we can build tools specifically for B2B SaaS marketing teams, and not chase wider markets.

How we price​

We price credits to cover two things: the AI work behind each generation, and the cost to run an independent company. The providers charge us by token. In addition, the price carries a margin. The margin keeps Hero Marketer self-funded and answerable to customers, not investors. That is the whole pricing logic. No algorithm tries to push you toward more credits.

This is also why Hero Marketer does not run a free trial. Venture capital funds most consumer AI tools that offer one. They absorb the cost as a customer acquisition expense. We cannot do that, and we would not want to. Someone always pays for a subsidized trial, usually through higher prices on paying customers, or with less depth in the product.

To evaluate without risk, use the full refund available within 14 days. Subscribe, use the product for two weeks, and request a full refund if you have used 10% or less of your monthly credit allocation. That is 2 credits on Pro, 5 on Growth, and 10 on Agency. See Refund policy for how it works.

For details on credits and pricing, see How credits work and Compare plans.

What you get in return​

We build Hero Marketer specifically for B2B SaaS marketing. The product makes assumptions a generalist tool cannot make. Your customer researches software. A purchase decision involves several people. Search intent is layered. The funnel runs from problem aware to vendor aware to evaluation. You see these assumptions in specific places.

  • Keyword clusters group by buyer intent stage, not by surface text similarity.
  • Hero Marketer tunes ad copy variations to where the searcher is in the SaaS funnel.
  • Hero AI knows which questions are diagnostic or strategic for software ads, and answers correctly.

A horizontal AI tool must flatten these assumptions to also work for plumbers and lawyers. Pricing pressure on those tools makes this worse over time. Hero Marketer goes in the other direction.

If you do not run B2B SaaS Google Ads, this product is probably not for you. We are fine with that.