Plan comparison
Pro, Growth, and Agency at a glance. For deeper context on which fits your situation, see Compare plans.
Side by side
| Feature | Pro | Growth | Agency |
|---|---|---|---|
| Price (monthly) | $49 | $99 | $249 |
| Google Ads accounts | 1 | 1 | 10 |
| Products per account | 1 | 10 | 10 |
| Included credits/month | 50 | 100 | 250 |
| Refundable threshold | Under 5 credits used | Under 10 credits used | Under 25 credits used |
| Top up credit price | $50 = 50 credits | $50 = 50 credits | $50 = 50 credits |
| Top ups expire? | No | No | No |
| Monthly credits expire? | At renewal | At renewal | At renewal |
| Hero AI | Included | Included | Included |
| Asset library and extensions | Included | Included | Included |
| Dashboard and reporting | Included | Included | Included |
| Email support | Included | Included | Included |
| API access | Not available | Not available | Not available |
Quick decision guide
Solo or small team, one product, one account. Pro.
Multiple products on one account. Growth.
Multiple accounts (agency, holding company). Agency.
More than 10 accounts or 10 products per account. Custom plan. Contact support.
Annual plans
Hero Marketer is monthly only. Annual pricing is not currently offered.
Custom or enterprise
Beyond Agency limits, or specific contractual needs (DPA, custom invoicing, single sign on, sustained high credit usage):
Contact support with your usage profile.
Where this data lives
The plan limits and prices on this page come from PLAN_DEFINITIONS in the Hero Marketer codebase, the same source the pricing page and upgrade prompts read from. If you ever see a discrepancy between this page and the pricing page in app, the in app numbers are the authoritative ones; flag the doc gap to support.