What reports do
A report is a saved, named, reusable brief for one Google Ads account that pairs an AI narrative ("what changed, and the one next step") with the supporting numbers and exports to PDF for people who don't log in.
Create a report
Start a report from one of three templates (weekly check-in, monthly review, new-campaign readout) for a recurring reporting moment, or build a custom report at /reports/create where you write the question and pick the scope, date range, comparison, and supporting sections.
Read and share a report
Read the AI brief (headline, what changed, recommended next step), edit it inline, refresh it (refreshing spends credits), read the supporting metric summary, trend chart, and campaign table, and export the report to a single-page PDF to share with people who don't log in.
Report brief didn't generate
A report's AI brief doesn't generate when there's no campaign data in the report's scope and date range to summarize, or when your credit balance is at zero (generating a brief spends credits). Widen the range or scope, or top up credits, then refresh.