What reports do
A report is a saved, named, reusable brief for one Google Ads account. It pairs an AI narrative ("what changed, and the one next step") with the supporting numbers. It exports to PDF for people who do not log in.
Create a report
Start a report from one of three templates (Weekly check-in, Monthly review, New campaign readout) for a recurring reporting moment. Or build a custom report at /reports/create, where you write the question and pick the scope, date range, comparison, and supporting sections.
Read and share a report
Read the AI brief (headline, what changed, recommended next step). Edit it inline, or refresh it (a refresh spends credits). Read the supporting metric summary, trend chart, and campaign table. Export the report as a single-page PDF or a CSV to share with people who do not log in.
Report brief did not generate
A report's AI brief does not generate in two cases — when the report's scope and date range have no campaign data to summarize, or when your credit balance is zero (a brief spends credits). Make the range or scope wider, or top up credits, then refresh.