What reports do
A report is a saved, named chart or table for one Google Ads account. An AI brief ("what changed, and the one next step") sits above it. The library also has seven default reports. Reports export to PDF, and campaign reports export to CSV. Teammates who connect the same Google Ads account see the same reports.
Create a report
Build a report at /reports/create. Name it, pick one data source, a chart type, and metrics, then choose Save report. Or open a default report, choose Edit report, and save your own copy. There are no report templates. The date range, comparison, and filters come from the filter bar and are not saved with the report.
Read and share a report
Read the AI brief (headline, what changed, recommended next step). Edit it, or choose Refresh narrative to write it again (a refresh spends credits). Read the one chart or table below it. Export a one-page PDF (author only, needs a balance above 0) or a CSV. Teammates who connect the same Google Ads account can open and duplicate your reports.
Report brief did not generate
A report's AI brief does not generate in four cases. No campaign has data for the date range and filters at the top of the report. Your balance is under 0.1 credits, or you have unpaid AI usage. The report is a default report, or a teammate created it. For missing data or low credits, fix the cause, then choose Refresh narrative. For a default report or a teammate's report, make your own copy.
Default reports
The reports library starts with seven default reports from Hero Marketer. They are the same reports as the dashboard Overview tiles. You can view them, but they have no AI brief, no PDF or CSV export, and no Duplicate. To change one, choose Edit report, then Save report to make your own copy.
Track Quality Score history
Build a report from the Quality Score over time or Quality Score changes data source to see when the Quality Score of your Search keywords changed and which part of the score moved. Quality Score changes lists the keywords that moved 2 or more points, with an Ask why link to Hero AI. The data comes from Google's own daily record, for up to 37 months.