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Create a report

You create a report in two ways. Start from a template that comes ready for a recurring reporting moment. Or build a custom report, where you set every choice yourself. Both ways produce a saved report for one Google Ads account. You can reopen and export it later. Start at /reports.

Start from a template​

A template opens a report already set up for a common reporting moment. You do not have to pick a date range and comparison from the start. There are three templates:

  • Weekly check-in. Last 7 days compared with the 7 days before. It answers "what changed this week, are we on track, and what is the one next action". Use it for the recurring weekly status.
  • Monthly review. Last 30 days, as a leadership-ready readout: what changed, what it means, and the next decision. Use it for the monthly update you send up.
  • New campaign readout. Last 30 days. It checks the signal on recently launched campaigns: is there enough signal yet, and what is the next step to learn. Use it right after you launch something new.

Pick the template that matches the moment. You can still change its settings before you save, if you want a different scope or comparison.

Build a custom report​

When none of the three templates fit, build a custom report at /reports/create. You make five choices:

  • The question. Write the question the report must answer, in your own words. Hero Marketer writes the AI brief against this question. A specific question ("is the non-brand campaign hitting our cost per lead target?") produces a sharper brief than a vague one.
  • Scope. Either the full account or a specific set of campaigns. Narrow the scope when you want a report about one campaign or a few, and not everything.
  • Date range. Last 7 days, last 30 days, or a custom start and end date.
  • Comparison. Previous period (the window of the same length just before), same period last year (this helps with seasonal businesses), or none.
  • Supporting sections. Which evidence sections to include below the brief: the metric summary, the trend chart, the campaign table, and breakdowns by device, country, audience, or conversion action. Include the ones that matter for this report.

Save the report. It appears at the top of your reports list.

Let Hero AI choose the sections​

If you would rather not choose the sections yourself, describe the report you want. Hero AI drafts the list for you. You can edit what it picks before you save. So it is a start point, not a final decision.

What happens after you save​

A saved report opens to its supporting data sections. Hero Marketer generates the AI brief automatically the first time you open it. The brief spends credits, because it is an AI feature. You can then refresh the brief, edit it inline, and export the report as a PDF or a CSV. See Read and share a report.

If you started the report from a dashboard, Hero Marketer adds it to that dashboard as a tile when you save. So you return to where you started. See Customize your dashboard.

Reports cover one account at a time​

Hero Marketer creates a report for the Google Ads account you have active. To report on a different account, switch accounts first, then create the report. One report cannot combine more than one Google Ads account.

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