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Default reports

The reports library starts with default reports from Hero Marketer. Most are the tiles of the Overview, and some are in the library only. Each default report uses the same settings as a report that you build: a data source, a chart type, metrics, and options. So you can rebuild any default report in the report builder.

On the Overview​

The Overview has one layout for each platform and one for All. See Read your dashboard.

On each platform and on All:

  • Performance snapshot. KPI cards for clicks, cost, conversions, and cost per conversion: the path from a click to a conversion. Add more cards from the tile, up to 8.
  • Performance over time. A line chart of clicks, cost, conversions, and cost per conversion, each on its own scale, with each change pinned under the chart. See Changes on the trend chart.
  • Month pace. A bar chart of this month so far and the month-end forecast, as a share of each target. See Monthly targets.
  • Campaigns. A table of the top 10 campaigns with cost, impressions, clicks, CTR, cost per click, conversions, conversion rate, cost per conversion, and ROAS.

On one platform:

  • Google Ads. Search terms with no conversions: the search terms in enabled Search campaigns that cost money in the date range and got no conversion. Hero Marketer adds up each search term across ad groups first. A search term with a conversion in any ad group does not show. The report shows the top 20 by cost. Also Devices (a pie chart) and Audiences (a table).
  • LinkedIn Ads. Ads by cost per lead: the cost, conversions, and cost per conversion of each ad. On LinkedIn, conversions are website conversions plus lead form leads. Also Job functions and Seniority (bar charts).
  • Meta Ads. Ads by results and frequency: the cost, conversions, cost per conversion, reach, and frequency of each ad with impressions in the date range. Also Placements (a table) and Ages (a bar chart).

Audiences shows cost, impressions, clicks, CTR, conversions, conversion rate, and cost per conversion. It lists the audiences that you added to Search and Display ad groups, so its rows do not add up to all of your spend.

Placements shows the cost, conversions, and cost per conversion of the 10 placements with the highest cost. Other adds up the remaining placements.

The bar charts (Job functions, Seniority, and Ages) show the cost and the conversions of each segment, each on its own scale. The longer the cost bar of a segment is compared to its conversions bar, the higher the cost per conversion of that segment.

On All:

  • Cost per conversion by platform. A line chart, week by week, with one line for each platform and each change pinned.
  • Platforms compared. A table with one row for each platform, with cost, impressions, clicks, CTR, cost per click, conversions, conversion rate, cost per conversion, and ROAS.

The reports on All show in the library only when the business has two or more platforms.

In the library only​

  • Where the funnel moved. Eight KPI cards with the metrics of the campaigns table: impressions, clicks, CTR, cost, cost per click, conversions, conversion rate, and cost per conversion.
  • Countries. Google Ads. A bar chart of cost and conversions for the top 10 countries.
  • Conversion actions. Google Ads. A pie chart of all conversions: the top 5 conversion actions, and the other actions together as Other.
  • Company sizes. LinkedIn Ads. A bar chart of cost and conversions for each company size.
  • Genders. Meta Ads. A pie chart of cost.

To add a report from the library to a dashboard, click Add report on the dashboard.

Find default reports in the library​

In the reports library, a default report has the Default badge. Its owner is Hero Marketer, and its Updated column shows Prebuilt. The library shows the default reports that the platforms of your business can read. When you select one platform, the library hides the reports of the other platforms and the reports that compare platforms.

  • To see only default reports, set the Type filter to Default reports.
  • To see only the reports that you created, set the Type filter to Yours.
  • To see reports of one kind, set the Category filter to Summary, Trends, or Breakdown.

What you can do with a default report​

A default report is view-only. It has two actions: View report and Edit report. It has no AI brief, no Refresh narrative, no Download PDF or Export CSV, and no Duplicate.

Make your own copy of a default report​

  1. Click Customize on its tile, or open the default report and click Edit report. The report builder opens with the default report's settings.
  2. Change the settings that you want.
  3. Click Save report.

Hero Marketer saves your copy in the reports library. Your copy is a normal saved report. It can have an AI brief, and you can export it. A brief spends credits. See Create a report.

When you start from Customize on a tile, your copy replaces the default report on that tile. Other tiles that show the default report do not change. Everyone in the business sees your copy in the library.

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