Read and share a report
A report opens to its supporting data sections, with the AI brief at the top. Read the brief for the verdict and the next step. Read the supporting sections for the numbers behind it. Export the whole report to a PDF when you want to share it with someone who does not log in.
Read the AI brief
The brief is the narrative at the top of the report. Hero Marketer generates it automatically the first time you open the report. It has three parts:
- Headline. A one-sentence verdict, the most important point first ("Spend up 12% while conversions held flat, so cost per lead crept up").
- What changed. A short paragraph that gives the actual figures — the current value, the previous value, and the percent change — and names the campaigns that drive the change. It reports only what the numbers show. It does not invent a cause.
- Recommended next step. One clear, product-aware action from the same numbers. When there is not enough signal, it says "the data is too thin to act".
The brief is grounded in your product context (what you sell and who it is for). It works from the metrics already on the report page. So it reflects the report's scope, date range, and comparison.
Edit the brief inline
If the brief misses context only you have, edit it inline. Hero Marketer saves your edited text with the report. It shows the next time you open the report, and it appears in the PDF export. An edit does not spend credits. Only a new brief or a refresh spends credits.
Refresh the brief
Refresh the brief to generate it again with the current numbers. Do this, for example, after the date range's data fills in, or after you change the report. A refresh replaces the current brief with a new one.
A refresh spends credits, because a brief is an AI feature. Hero Marketer shows the amount in the success message after the refresh runs. If you edited the brief by hand and do not want to lose those edits, do not refresh. A refresh generates a new narrative.
Read the supporting sections
Below the brief, the report shows the evidence sections you configured, for the report's scope and date range. When you set a comparison period, the sections show it too:
- Metric summary. Period totals: cost, conversions, conversion value, clicks, impressions, click-through rate, cost per click, and cost per conversion. Each one shows its period-over-period change.
- Trend chart. The trend over the range, at daily, weekly, or monthly granularity. It shows the comparison period too.
- Campaign table. One row for each campaign in the report's scope, with comparison columns.
- Breakdowns. Device, country, audience, and conversion action sections, when you configured the report with them.
These are the numbers behind the brief. They let you confirm what the brief says.
Export to PDF or CSV to share
A report has two exports:
- Export PDF turns the report into a single-page PDF: the brief (with any inline edits) and the supporting sections, as they are. Use this format for a CEO or client who never logs in.
- Export CSV downloads the report's campaign rows as a spreadsheet. Use it when someone wants the raw numbers, not the narrative.
To share, send the file you downloaded. There is no scheduled delivery, no Slack, Notion, or email send, and no public link.
Put a report on a dashboard
A report does not have to stay only on its own page. Any saved report can sit on a dashboard as a tile. So the numbers you check often are on the screen you open first. See Customize your dashboard.
Why the report reads Google Ads metrics only
A report's brief and sections are built from Google Ads metrics. Hero Marketer has no CRM integration. So a report frames cost per lead, conversions, and cost per conversion. It never measures customer acquisition cost, payback, or lifetime value. If a brief talks about cost per lead and not CAC, that is why.