Read and share a report
A report opens to its supporting data sections, with the AI brief at the top. Read the brief for the verdict and the next step, read the supporting sections for the numbers behind it, and export the whole thing to a PDF when you want to share it with someone who doesn't log in.
Read the AI brief
The brief is the narrative at the top of the report. It is generated automatically the first time you open the report, and it has three parts:
- Headline. A one-sentence verdict, the bottom line up front ("Spend up 12% while conversions held flat, so cost per lead crept up").
- What changed. A short paragraph that cites the actual figures, the current value, the previous value, and the percent change, and names the campaigns driving the move. It reports only what the numbers show; it does not invent a cause.
- Recommended next step. One decisive, product-aware action grounded in the same numbers, or an honest "the data is too thin to act" when there isn't enough signal.
The brief is grounded in your product context (what you sell and who it's for) and works from the metrics already on the report page, so it reflects the report's scope, date range, and comparison.
Edit the brief inline
If the brief misses context only you have, edit it inline. Your edited text is saved with the report and is what shows the next time you open it and what appears in the PDF export. Editing the brief does not spend credits; only generating or refreshing it does.
Refresh the brief
Refresh the brief to regenerate it against the current numbers, for example after the date range's data has filled in or after you've changed the report. Refreshing replaces the current brief with a newly generated one.
Refreshing spends credits, because generating a brief is an AI feature. The amount spent is shown in the success message after it runs. If you've edited the brief by hand and don't want to lose those edits, don't refresh, refreshing generates a fresh narrative.
Read the supporting sections
Below the brief, the report shows whichever evidence sections it was configured with, for the report's scope and date range, with the comparison period overlaid when one is set:
- Metric summary. Period totals, cost, conversions, conversion value, clicks, impressions, click-through rate, cost per click, and cost per conversion, each with its period-over-period change.
- Trend chart. The trend over the range at daily, weekly, or monthly granularity, with the comparison period overlaid.
- Campaign table. One row per campaign in the report's scope, with comparison columns.
These are the numbers the brief is written from, so they let you confirm what the brief says.
Export to PDF to share
Click to export the report as a single-page PDF. This is how you share a report: the PDF is the format you hand to a CEO or client who never logs in. The export captures the report as it stands, the brief (including any inline edits) and the supporting sections.
The PDF is the only way to share a report. There is no scheduled delivery, no Slack or Notion or email send, and no shareable public link, so sharing means sending the PDF you downloaded.
Why the report reads Google Ads metrics only
A report's brief and sections are built from Google Ads metrics. Hero Marketer has no CRM integration, so a report frames cost per lead, conversions, and cost per conversion, and never measures customer-acquisition cost payback or lifetime value. If a brief talks about cost per lead rather than CAC, that's why.