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Report brief did not generate

Hero Marketer writes the AI brief from the campaign figures on the report page. A brief spends credits. A brief does not generate for one of these four reasons:

  • There is no campaign data to summarize.
  • Your credit balance is too low.
  • The report is a default report.
  • A teammate created the report.

For the first two reasons, fix the cause. Then choose Refresh narrative. For the other two reasons, make your own copy of the report.

A report without a brief shows "Brief not generated yet" above the chart.

There is no campaign data for the date range or filters​

The brief reads the campaign totals and the top campaigns for the date range and campaign filters at the top of the report. It does not read device, country, audience, or conversion-action figures. If no campaign has data for those settings, Hero Marketer does not write a brief. A recently launched campaign with little history gives a thin brief, or a next step that says the data is too thin to act on.

What to check:

  • The date range. Use the date range at the top of the report. Pick dates when your campaigns spent.
  • The campaign filters. If the campaign type, status, or name filters at the top match no campaign with activity, there is nothing to summarize. Clear the filters, or pick campaigns that ran.
  • The campaign's age. A campaign in its first days has little data. The brief tells you when the data is too thin to act on. Wait for more history, then refresh the brief.

After you change the date range or filters, choose Refresh narrative. See Read and share a report.

Your credit balance is too low​

A brief spends credits. To write a brief, you need a balance of at least 0.1 credits. You must also pay any unpaid AI usage first. Below that, Hero Marketer asks you to add credits.

You can still read the report. On reports that have Export CSV, you can still export a CSV. To export a PDF, your balance must be above 0. The PDF itself costs no credits.

To continue, buy credits. Hero Marketer is pay as you go. There are no plans and no monthly fee. One credit costs $1. You buy credits in packs of 20 for $20. Credits do not expire. After you buy credits, choose Refresh narrative. See I am out of credits and How credits work.

It is a default report​

Default reports have the Default badge. They do not have a brief. To get a brief, save your own copy:

  1. Open the default report.
  2. Click Edit report.
  3. Click Save report.

Your copy is a normal saved report, so it can have a brief. See Default reports.

A teammate created the report​

Only the report's author can write or refresh its brief. If a teammate created the report, you cannot write a brief for it. To get a brief of your own, duplicate the report in the reports library. The copy does not include the brief. Your copy is your own report, so it can have a brief. A brief spends credits.

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