Report brief did not generate
Hero Marketer generates the AI brief from the numbers already on the report. It is an AI feature that spends credits. So there are two reasons it does not generate: there is nothing in the report's range to summarize, or you are out of credits. Fix the cause, then refresh the brief.
There is no data in the report's range or scope
The brief works from the metric summary, trend, and campaign data on the report page. If the report's scope and date range have no campaign activity, there is nothing for the brief to summarize. A recently launched campaign with little history produces a thin brief, or a "the data is too thin to act" next step, and not a confident verdict.
What to check:
- The date range. A range with no spend or conversions gives the brief nothing to work from. The same is true for a custom range on dates before the campaigns ran. Make the range wider, or move it to dates with activity.
- The scope. A report scoped to specific campaigns comes back empty if those campaigns had no activity in the range. Widen the scope to the full account, or pick campaigns that ran.
- The campaign's age. A campaign in its first days has little signal. The brief is honest about this and tells you when the data is too thin to act. Wait for more history, then refresh.
After you change the report, refresh the brief. See Read and share a report.
You are out of credits
A brief spends credits when you generate or refresh it, because it is an AI feature. At a zero balance, AI features pause. So the brief does not generate until you add credits, or your monthly allocation refreshes. You can still read a saved report and export it to PDF. Only a new brief is blocked.
To continue, buy a top up ($20 for 20 credits, which roll over and do not expire). Or wait for your monthly credits to refresh at your next billing period. Then refresh the brief. See I am out of credits and How credits work.