Report brief didn't generate
The AI brief is generated from the numbers already on the report and is an AI feature that spends credits, so the two reasons it doesn't generate are that there's nothing in the report's range to summarize, or that you're out of credits. Fix the cause, then refresh the brief.
There's no data in the report's range or scope
The brief works from the metric summary, trend, and campaign data on the report page. If the report's scope and date range contain no campaign activity, there's nothing for the brief to summarize, and a recently launched campaign with little history will produce a thin brief or a "the data is too thin to act" next step rather than a confident verdict.
What to check:
- The date range. A range with no spend or conversions, or a custom range that lands on dates before the campaigns ran, leaves the brief with nothing to work from. Widen the range or move it onto dates with activity.
- The scope. A report scoped to specific campaigns that had no activity in the range comes back empty. Broaden the scope to the full account, or pick campaigns that were running.
- The campaign's age. A campaign in its first days has little signal. The brief is honest about that and says when the data is too thin to act; wait for more history, then refresh.
After you adjust the report, refresh the brief. See Read and share a report.
You're out of credits
Generating or refreshing a brief spends credits, because it's an AI feature. At a zero balance, AI features pause, so the brief won't generate until you add credits or your monthly allocation refreshes. Reading a saved report and exporting it to PDF still work, only generating a new brief is blocked.
To get unblocked, buy a top-up ($20 for 20 credits, which roll over and don't expire) or wait for your monthly credits to refresh at your next billing period, then refresh the brief. See I'm out of credits and How credits work.