What reports do
A report is a saved, named, reusable performance brief for one Google Ads account. The dashboard is a live read, and Hero AI answers one-time questions in chat. A report is different: it is something you keep. It pairs an AI brief ("what changed, and the one next step") with the supporting numbers, and it exports to a PDF for the people who never log in. Reports have their own item in the sidebar, between Campaigns and Alerts, at /reports.
What is in a report
Every report has three layers:
- The AI brief. A short narrative for the report. It has a one-line headline verdict, a paragraph on what changed, and one recommended next step. The paragraph gives the actual figures and names the campaigns that drive the change. Hero Marketer generates the brief automatically the first time you open a report. You can refresh it or edit it inline.
- Supporting data sections. The evidence behind the brief, for the report's scope and date range. When you set a comparison period, the sections show it too. The sections are a metric summary (period totals with period-over-period change), a trend chart (daily, weekly, or monthly), and a campaign table (one row for each campaign, with comparison).
- Export. One click turns the whole report into a single-page PDF. You can give it to someone who does not have a login. One click can also export the campaign rows as a CSV for a spreadsheet.
For how to read each layer, see Read and share a report.
When to use a report instead of the dashboard or chat
Use a report when you want a standing, named deliverable you return to. Examples are the weekly status you send every Monday, the monthly leadership readout, or the read on a campaign you just launched. The dashboard is best for live daily checks. Hero AI chat is best for one-time questions you ask once, then move on. A report is the one you save, reopen, and export.
You start a report from a template for a recurring moment, or you build a fully custom one. See Create a report.
Reports are saved for each account
Each report belongs to one Google Ads account. Hero Marketer saves it to your account, not just your browser. Saved reports list newest first at /reports. You can delete one to remove it from the list. A report does not combine several Google Ads accounts. It covers one account.
What reports do not do
Reports read Google Ads metrics and package them. Here are the things a report does not do, so you know when to use another tool:
- No scheduling or recurring runs. Hero Marketer generates a report when you open or refresh it. There is no automatic "every Monday" schedule.
- No Slack, Notion, or email delivery, and no public link. You, the signed-in owner, download the report as a PDF or a CSV. To share a report, send that file.
- No CAC or LTV measurement. Reports read Google Ads metrics only. Hero Marketer has no CRM integration. A brief frames cost per lead, conversions, and cost per conversion, but never a measured customer acquisition cost or lifetime value.
- One account for each report. Reports do not combine several Google Ads accounts into one view.
How a report is different from Hero AI's report-only answers
Hero AI can give you a factual summary inside a chat when you ask for one. But that is a one-time answer in a conversation. A report is the saved, reopenable, template-driven, exportable version of the same idea. If you want the deliverable you keep and send, make a report. If you want a quick answer in the moment, ask Hero AI. See Ask Hero AI for recommendations.