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What reports do

A report is a saved, named chart or table for one Google Ads account, with an AI brief above it. The dashboard is a live read, and Hero AI answers one-time questions in chat. A report is different: it is something you keep. It pairs an AI brief ("what changed, and the one next step") with one chart or table. It exports to a PDF for the people who never log in. Reports are in the sidebar under Marketing, at /reports.

What is in a report​

Every report has two parts:

  • The AI brief. A short narrative above the chart. It has a one-line headline, a paragraph on what changed, and one recommended next step. The paragraph gives the actual figures and names the campaigns that drive the change. You can refresh the brief or edit it. A brief spends credits. Reports do not get a free brief.
  • One chart or table. It comes from one data source: KPI summary, Performance over time, Campaign breakdown, Device breakdown, Country breakdown, Audience breakdown, or Conversion action breakdown. You pick the chart type and the metrics.

The date range, comparison, and campaign filters at the top of the report are live controls. Hero Marketer does not save them with the report.

For how to read each part, see Read and share a report.

Export a report​

  • Export PDF saves the report as a one-page PDF. You can give it to someone who does not have a login. The PDF costs no credits, but you need a balance above 0. Only the report's author can export the PDF.
  • Export CSV saves campaign rows for a spreadsheet. It is on reports built on KPI summary, Performance over time, or Campaign breakdown. The CSV is free.

Default reports have no brief and no export. To get a brief and exports, save your own copy of the default report. See Default reports.

When to use a report instead of the dashboard or chat​

Use a report when you want a standing, named deliverable you return to. Examples are the weekly status you send every Monday, the monthly leadership readout, or the read on a campaign you just launched. The dashboard is best for live daily checks. Hero AI chat is best for one-time questions you ask once, then move on. A report is the one you save, reopen, and export.

You build a report with Create report on the Reports page. Or you open one of the seven default reports and choose Edit report to save your own copy. There are no report templates. See Create a report.

Reports are saved for each account​

Each report belongs to one Google Ads account. Hero Marketer saves it with that account, not in your browser. The reports library at /reports lists the most recently updated reports first. To find a report, use Search reports, the Type and Category filters, or the sort menu. The library also has seven default reports, marked Default.

To remove a report that you created, choose Delete report. A report does not combine several Google Ads accounts. It covers one account.

Share reports with teammates​

Everyone who connects the same Google Ads account to Hero Marketer sees the same reports library. Reports that other people created show Teammate as the owner.

  • A teammate can open your report, export its CSV, and duplicate it.
  • Only the report's author can edit it, delete it, refresh or edit its brief, or export its PDF.
  • To change a teammate's report, duplicate it first. Then edit your copy.

There are no seats or invites. Each teammate signs in with their own Google account and connects the same Google Ads account.

What reports do not do​

Reports read Google Ads metrics and package them. Here are the things a report does not do, so you know when to use another tool:

  • No scheduling or recurring runs. The chart loads current data each time you open the report. Hero Marketer saves the brief and does not write it again on a schedule. There is no automatic "every Monday" run.
  • No Slack, Notion, or email delivery, and no public link. To share a report with someone who does not use Hero Marketer, download it as a PDF or a CSV. Then send that file.
  • No CAC or LTV measurement. Reports read Google Ads metrics only. Hero Marketer has no CRM integration. A brief uses cost, conversions, and cost per conversion, but never a measured customer acquisition cost or lifetime value.
  • One account for each report. Reports do not combine several Google Ads accounts into one view.

How a report is different from Hero AI's report-only answers​

Hero AI can give you a factual summary inside a chat when you ask for one. But that is a one-time answer in a conversation. A report is the saved, reopenable, exportable version of the same idea. Hero AI does not read, build, or edit saved reports. If you want the deliverable you keep and send, make a report. If you want a quick answer in the moment, ask Hero AI. See Ask Hero AI for recommendations.

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