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What reports do

A report is a saved, named, reusable performance brief for one Google Ads account. Where the dashboard is a live read and Hero AI answers ad-hoc questions in chat, a report is something you keep: it pairs an AI brief ("what changed, and the one next step") with the supporting numbers, and exports to a PDF for the people who never log in. Reports live at /reports, their own item in the sidebar between Campaigns and Alerts.

What's in a report​

Every report has three layers:

  • The AI brief. A short narrative generated for the report: a one-line headline verdict, a paragraph on what changed that cites the actual figures and names the campaigns driving the move, and one recommended next step. It is generated automatically the first time you open a report, and you can refresh it or edit it inline.
  • Supporting data sections. The evidence behind the brief, for the report's scope and date range, with the comparison period overlaid when one is set: a metric summary (period totals with period-over-period change), a trend chart (daily, weekly, or monthly), and a campaign table (per-campaign rows with comparison).
  • PDF export. One click turns the whole report into a single-page PDF you can hand to someone who doesn't have a login.

For how to read each layer, see Read and share a report.

When to use a report instead of the dashboard or chat​

Use a report when you want a standing, named deliverable you'll come back to, the weekly status you send every Monday, the monthly leadership readout, the read on a campaign you just launched. The dashboard is best for live day-to-day checks; Hero AI chat is best for one-off questions you ask once and move on from. A report is the one you save, reopen, and export.

You start a report from a template for a recurring moment or build a fully custom one. See Create a report.

Reports are saved per account​

Each report belongs to one Google Ads account and is saved to your Hero Marketer account, not just your browser. Saved reports list newest-first on /reports, and you can delete one to remove it from the list. A report does not roll up across multiple Google Ads accounts; it covers a single account.

What reports do not do​

Reports read Google Ads metrics and package them. A few things they deliberately do not do, so you know when to reach for something else:

  • No scheduling or recurring runs. A report is generated when you open or refresh it. There is no "every Monday" cadence that runs on its own.
  • No Slack, Notion, or email delivery, and no shareable public link. The only export is a PDF that you, the signed-in owner, download. Sharing a report means sending that PDF.
  • No CAC or LTV measurement. Reports read Google Ads metrics only. Hero Marketer has no CRM integration, so a brief frames cost per lead, conversions, and cost per conversion, never measured customer-acquisition cost or lifetime value.
  • One account per report. Reports do not combine several Google Ads accounts into one rollup.

How a report differs from Hero AI's report-only answers​

Hero AI can give you a factual summary inside a chat when you ask for one, but that is a one-off answer in a conversation. A report is the persisted, re-openable, template-driven, exportable version of the same idea. If you want the deliverable you keep and send, make a report; if you want a quick answer in the moment, ask Hero AI. See Ask Hero AI for recommendations.

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