I hit my account or product limit
Hero Marketer showed the limit reached screen because you have reached the cap your current plan allows. You have two ways forward: upgrade to a plan with a higher cap, or free a slot on your current plan. Which applies depends on whether you hit the account limit or the product limit.
What the limits are per plan
| Pro | Growth | Agency | |
|---|---|---|---|
| Google Ads accounts | 1 | 1 | 10 |
| Products per account | 1 | 10 | 10 |
For a fuller comparison, see Compare plans.
I hit the account limit
You hit this when you add a Google Ads account beyond your plan's allowance. Three options:
- Upgrade to Agency to go from 1 account to 10. Growth does not raise the account limit. It stays at 1 account, the same as Pro, so only Agency adds account capacity. See Change your plan.
- Disconnect an account you no longer need to free a slot immediately. See Disconnect Google Ads.
- Stay on your current plan if you only manage one account. The account you have already connected keeps working normally.
I hit the product limit
You hit this when you add a product to an account that already has the maximum for your plan — 1 product on Pro, 10 on Growth and Agency. Four options:
- Upgrade from Pro to Growth to go from 1 product to 10. See Change your plan.
- Add the product on a different account (Agency only). Products are scoped per account, so a second account starts fresh at its own product limit.
- Treat similar products as one. If two products could share keywords and copy, run them as a single product. The campaign wizard lets you customize copy per campaign without adding a separate product.
- Delete an unused product to free its slot. Open Account → Products, choose the product, and click Delete on its detail page. This does not change your existing campaigns in Google Ads. See Add another product.
Do not upgrade unless you need the capacity
An upgrade clears the limit, but it is not always the right move. If you do not actually need the extra accounts or products, the lower plan is fine. A common pattern: someone hits the limit while exploring, upgrades right away, and then finds they needed only one extra slot. If they had deleted an unused experiment and stayed on their plan, that would have worked just as well.
I disconnected an account but the slot is not freed
When you disconnect, the slot frees immediately. If the limit reached screen still shows after you disconnect, refresh the page. If it persists past a refresh, contact support.
I deleted my only product and got sent to onboarding
When you delete the last product in your workspace, Hero Marketer returns you to onboarding by design. Add a product there to continue.
My Agency plan shares its 10 accounts across the team
On Agency, the 10 account slots are the total across everyone on the plan, not 10 for each person. If you share an Agency plan with a partner, you share the same limit of 10 accounts. Connected accounts from either of you count against it.
I need more than Agency offers
If your sustained usage runs past 10 accounts or 10 products per account, Hero Marketer offers custom plans. Contact support with your usage profile.