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I hit my account or product limit

Hero Marketer showed the limit-reached screen because you've reached the cap your current plan allows. You have two ways forward: upgrade to a plan with a higher cap, or free a slot on your current plan. Which applies depends on whether you hit the account limit or the product limit.

What the limits are per plan​

ProGrowthAgency
Google Ads accounts1110
Products per account11010

For a fuller comparison, see Compare plans.

I hit the account limit​

You hit this adding a Google Ads account beyond your plan's allowance. Three options:

  • Upgrade to Agency to go from 1 account to 10. Growth does not raise the account limit. It stays at 1 account, the same as Pro, so only Agency adds account capacity. See Change your plan.
  • Disconnect an account you no longer need to free a slot immediately. See Disconnect Google Ads.
  • Stay on your current plan if you only manage one account. The account you've already connected keeps working normally.

I hit the product limit​

You hit this adding a product to an account that already has the maximum for your plan, 1 product on Pro, 10 on Growth and Agency. Four options:

  • Upgrade from Pro to Growth to go from 1 product to 10. See Change your plan.
  • Add the product on a different account (Agency only). Products are scoped per account, so a second account starts fresh at its own product limit.
  • Treat similar products as one. If two products could share keywords and copy, run them as a single product, the campaign wizard lets you customize copy per campaign without adding a separate product.
  • Delete an unused product to free its slot. Open Account → Products, choose the product, and click Delete on its detail page. Your existing campaigns in Google Ads are not changed. See Add another product.

Don't upgrade unless you need the capacity​

Upgrading clears the limit, but it's not always the right move. If you don't actually need the extra accounts or products, the lower plan is fine. A common pattern: someone hits the limit while exploring, upgrades right away, then finds they only needed one extra slot, deleting an unused experiment and staying put would have done it.

I disconnected an account but the slot isn't freed​

Disconnecting frees the slot immediately. If the limit-reached screen still shows after you disconnect, refresh the page. If it persists past a refresh, contact support.

I deleted my only product and got sent to onboarding​

Deleting the last product in your workspace returns you to onboarding by design. Add a product there to continue.

My Agency plan's 10 accounts are shared across the team​

On Agency, the 10 account slots are the total across everyone on the plan, not 10 for each person. If you share an Agency plan with a partner, you share the same limit of 10 accounts; connected accounts from either of you count against it.

I need more than Agency offers​

If your sustained usage runs past 10 accounts or 10 products per account, custom plans are available. Contact support with your usage profile.

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