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I'm out of credits

Your credit balance is at zero, so AI features are paused until you add credits or your monthly allocation refreshes. You have three ways to get unblocked, buying a top-up is the fastest. Anything you've already created stays available.

Get unblocked now: buy a top-up​

The fastest way back is a top-up: $20 buys 20 credits. Purchased credits roll over indefinitely and don't expire, so a top-up is never wasted. Buy from the Buy credits button in the sidebar credit popover (click the credit balance at the bottom of the sidebar), on the out-of-credits screen, or on the billing settings page. See Buy more credits.

Wait for your monthly credits to refresh​

If you can hold off, your plan's monthly credits refresh at the start of your next billing period, 20 on Pro, 50 on Growth, 100 on Agency. The renewal date is shown in the snapshot card at the top of billing settings and in the sidebar credit popover.

Upgrade for more credits every month​

If you run out most months, upgrading is usually cheaper than repeated top-ups:

  • Pro → Growth: 20 → 50 monthly credits.
  • Growth → Agency: 50 → 100 monthly credits.

The sidebar credit popover and the billing snapshot card both have an Upgrade plan shortcut to the inline plan picker on the billing page. See Compare plans and Change your plan.

What's blocked when you're out of credits​

Credits fund AI work, so anything that calls the AI is paused:

  • The campaign wizard's create button is disabled. You can browse and edit drafts, but can't launch a new campaign.
  • Hero AI blocks new messages. It checks your credit balance before sending. Existing chats stay readable; new messages are blocked until you add credits.
  • AI steps inside campaign creation pause. Ad copy generation, sitelinks, and keyword research check credits and stop before starting rather than cutting off partway.
  • Re-running a product's analysis is paused.

What still works when you're out of credits​

Anything that doesn't call the AI keeps working, Hero Marketer never locks you out of what you've already built:

  • View the dashboard and existing campaign performance.
  • Manage accounts and products: add, edit, and switch.
  • Read past Hero AI conversations.
  • See campaigns you built earlier.

Why you ran out​

Credits are spent per AI call, and a few patterns drain them fastest. Check the credit transaction history in billing settings, each charge has a description showing what consumed it. See View credit activity. Common causes:

  • Heavy Hero AI use. Hero AI spends a variable amount per question. A deep investigation across several campaigns and weeks of data costs more than a simple lookup, so long sessions are the usual culprit.
  • Many regenerations. Each regeneration charges based on how much it generated. Regenerating ad copy several times on one campaign adds up alongside the original setup cost.
  • Several campaigns this month. Each campaign typically uses around 1 credit. Pro's 20 monthly credits cover roughly 20 campaigns, or a mix of campaigns and Hero AI, sized for light use, not heavy.

I just upgraded but I'm still out of credits​

Upgrading grants the new plan's credits prorated for the rest of the current billing period, not a full fresh allocation. If you'd already used most of the lower plan's credits before upgrading, the prorated top-up may not cover what you spent. If the period's grant still looks wrong after that, contact support to have the math audited.

I had a balance yesterday and now it's gone​

A larger AI session than expected is the usual reason, a deep Hero AI investigation can consume more credits in one run than a normal question. Open the credit transaction history in billing settings; every charge is itemized with a description. If the itemized charges don't add up to your balance change, contact support.

Can I get a refund for credits?​

Top-up credits are non-refundable, and monthly credits are bundled into the subscription, so they aren't refundable on their own. If you cancel within 14 days and have used less than 10% of your plan's credits, the subscription fee itself is refundable, see Refund policy.

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