Overview
After you enter your main keyword, Hero Marketer analyzes and groups related keywords into three intent-based clusters. The analysis typically takes a few minutes - you'll hear a chime when it's complete and can work in other tabs while waiting.
Understanding Clusters
Intent Based Organization
Three clusters grouped by search intent and conversion potential
Recommended cluster (marked with a badge) aligns best with your goals
Each cluster shows:
Total keywords and their metrics
Recommended monthly budget (green badge)
Intent category and description
Representative keywords
Optimize Your Budget
Start with our recommended cluster (auto-selected)
View the suggested budget needed for 80% impression share
Fine-tune your budget by:
Removing high cost keywords
Focusing on most relevant terms
Maintaining a balanced mix of keywords
Budget Calculation
Green budget badge shows recommended spend
Automatically calculated based on:
Search volume of selected keywords
Current bid ranges and competition
Target 80% impression share
Market conditions and trends
Keyword Analysis
For each keyword, you'll see:
Monthly Searches: Average search volume
Competition: Market competition level
Bid Range: Current cost-per-click in your currency
Top of Page Bid: Required bid for premium positions
Intent Category: How likely the keyword is to convert
Best Practices
Start with the recommended cluster (marked with a badge)
Remove keywords that exceed your budget comfort level
Keep high-intent keywords that align with your goals
Balance search volume with competition levels
Monitor the budget as you customize your selection
Next Steps
After finalizing your keyword strategy:
Click "Next" to proceed to the Ad Copy step
Your selected keywords will guide the AI copy generation
The calculated budget will be applied to your campaign
Troubleshooting
High Budget Estimate
Remove high-cost keywords from the cluster
Focus on more specific, lower-competition terms
Consider splitting your campaign into smaller clusters
Missing Keywords
Try different variations of your seed keyword
Check if keywords were moved to other clusters
Use the search function to locate specific keywords