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Keyword Strategy Step

Get AI recommended keyword clusters based on search intent and conversion potential.

John avatar
Written by John
Updated over a week ago

Overview

After you enter your main keyword, Hero Marketer analyzes and groups related keywords into three intent-based clusters. The analysis typically takes a few minutes - you'll hear a chime when it's complete and can work in other tabs while waiting.

Understanding Clusters

  1. Intent Based Organization

    • Three clusters grouped by search intent and conversion potential

    • Recommended cluster (marked with a badge) aligns best with your goals

    • Each cluster shows:

      • Total keywords and their metrics

      • Recommended monthly budget (green badge)

      • Intent category and description

      • Representative keywords

  2. Optimize Your Budget

    • Start with our recommended cluster (auto-selected)

    • View the suggested budget needed for 80% impression share

    • Fine-tune your budget by:

      • Removing high cost keywords

      • Focusing on most relevant terms

      • Maintaining a balanced mix of keywords

  3. Budget Calculation

    • Green budget badge shows recommended spend

    • Automatically calculated based on:

      • Search volume of selected keywords

      • Current bid ranges and competition

      • Target 80% impression share

      • Market conditions and trends

Keyword Analysis

For each keyword, you'll see:

  • Monthly Searches: Average search volume

  • Competition: Market competition level

  • Bid Range: Current cost-per-click in your currency

  • Top of Page Bid: Required bid for premium positions

  • Intent Category: How likely the keyword is to convert

Best Practices

  • Start with the recommended cluster (marked with a badge)

  • Remove keywords that exceed your budget comfort level

  • Keep high-intent keywords that align with your goals

  • Balance search volume with competition levels

  • Monitor the budget as you customize your selection

Next Steps

After finalizing your keyword strategy:

  1. Click "Next" to proceed to the Ad Copy step

  2. Your selected keywords will guide the AI copy generation

  3. The calculated budget will be applied to your campaign

Troubleshooting

High Budget Estimate

  • Remove high-cost keywords from the cluster

  • Focus on more specific, lower-competition terms

  • Consider splitting your campaign into smaller clusters

Missing Keywords

  • Try different variations of your seed keyword

  • Check if keywords were moved to other clusters

  • Use the search function to locate specific keywords

Related Articles
Analysis Mode
Why was my seed keyword rejected?
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