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Analysis Mode

Learn how to leverage specialized AI agents for systematic campaign optimization and analysis.

John avatar
Written by John
Updated over 4 months ago

What is Analysis Mode?

Analysis Mode provides structured, in-depth analysis and optimization of your existing Google Ads campaigns through a team of specialized AI agents.

Perfect for marketers who want:

  • Systematic performance analysis

  • Pattern-based insights

  • Strategic optimization plans

  • Data-driven recommendations

How Analysis Mode Works

Planning Phase

  • Click the Mode Selector dropdown and choose Analysis Mode

  • Select Plan in the sub-mode selector

  • The Planning Agent analyzes your request

  • Creates hypotheses about performance patterns

  • Designs a 5-group analysis plan

  • Review the plan and type "continue" to proceed

Execute Phase

After planning is complete:

  • Select Execute in the sub-mode selector

  • The Execution Agent automatically starts with your plan Each group analyzes specific aspects and waits for your input:

Group 1: Account Overview

  • Campaign list and performance timeline

  • Daily/weekly trend analysis

  • Pattern vs. variance identification

  • Ask questions or type "continue"

Group 2: Campaign Performance

  • Campaign-by-campaign comparison

  • ROAS and conversion trends

  • Budget utilization patterns

  • Type "continue" when ready

Group 3: Campaign Diagnostics

  • Settings and targeting review

  • Location/device performance

  • Audience insights

  • Impression share analysis

  • Interactive Q&A available

Group 4: Structure Analysis

  • Ad group performance metrics

  • Ad copy effectiveness

  • Keyword quality scores

  • Negative keyword coverage

  • Ask questions or proceed

Group 5: Opportunity Mining

  • High-value search terms

Recommendation Phase

After analysis is complete:

  • Select Recommend in the sub-mode selector

  • The Recommendation Agent starts with your execution results

  • Reviews findings from all analysis groups

  • Prioritizes optimization opportunities

  • Provides specific action items with expected impact

  • Explains implementation steps and prerequisites

  • Ask questions about any recommendation

  • Type "continue" to see next recommendations

Common Use Cases

  • "I need a deep dive into why our B2B campaign performance dropped after the website update"

  • "Help me understand if our recent CPA increase is a pattern or just normal B2B seasonality"

  • "Analyze our enterprise campaign structure and suggest optimization opportunities"

  • "Investigate why our top-performing keywords suddenly have lower quality scores"

  • "Find opportunities to improve ROAS across our product campaigns while maintaining B2B lead quality"

When to Use Analysis Mode

Best for:

  • Deep performance analysis

  • Complex optimization needs

  • Pattern identification

  • Strategic planning

Consider Chat Mode for:

  • Complete control over agent behavior

  • To brainstorm ideas and explore approaches

  • Quick insights and specific metrics

  • Direct campaign management

  • General assistance and learning

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