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Analysis Mode

Learn how to leverage specialized AI agents for systematic campaign optimization and analysis.

John avatar
Written by John
Updated this week

What is Analysis Mode?

Analysis Mode provides structured, in-depth analysis and optimization of your existing Google Ads campaigns through a team of specialized AI agents.

Perfect for marketers who want:

  • Systematic performance analysis

  • Pattern-based insights

  • Strategic optimization plans

  • Data-driven recommendations

How Analysis Mode Works

Planning Phase

  • Click the Mode Selector dropdown and choose Analysis Mode

  • Select Plan in the sub-mode selector

  • The Planning Agent analyzes your request

  • Creates hypotheses about performance patterns

  • Designs a 5-group analysis plan

  • Review the plan and type "continue" to proceed

Execute Phase

After planning is complete:

  • Select Execute in the sub-mode selector

  • The Execution Agent automatically starts with your plan Each group analyzes specific aspects and waits for your input:

Group 1: Account Overview

  • Campaign list and performance timeline

  • Daily/weekly trend analysis

  • Pattern vs. variance identification

  • Ask questions or type "continue"

Group 2: Campaign Performance

  • Campaign-by-campaign comparison

  • ROAS and conversion trends

  • Budget utilization patterns

  • Type "continue" when ready

Group 3: Campaign Diagnostics

  • Settings and targeting review

  • Location/device performance

  • Audience insights

  • Impression share analysis

  • Interactive Q&A available

Group 4: Structure Analysis

  • Ad group performance metrics

  • Ad copy effectiveness

  • Keyword quality scores

  • Negative keyword coverage

  • Ask questions or proceed

Group 5: Opportunity Mining

  • High-value search terms

Recommendation Phase

After analysis is complete:

  • Select Recommend in the sub-mode selector

  • The Recommendation Agent starts with your execution results

  • Reviews findings from all analysis groups

  • Prioritizes optimization opportunities

  • Provides specific action items with expected impact

  • Explains implementation steps and prerequisites

  • Ask questions about any recommendation

  • Type "continue" to see next recommendations

Common Use Cases

  • "I need a deep dive into why our B2B campaign performance dropped after the website update"

  • "Help me understand if our recent CPA increase is a pattern or just normal B2B seasonality"

  • "Analyze our enterprise campaign structure and suggest optimization opportunities"

  • "Investigate why our top-performing keywords suddenly have lower quality scores"

  • "Find opportunities to improve ROAS across our product campaigns while maintaining B2B lead quality"

When to Use Analysis Mode

Best for:

  • Deep performance analysis

  • Complex optimization needs

  • Pattern identification

  • Strategic planning

Consider Chat Mode for:

  • Complete control over agent behavior

  • To brainstorm ideas and explore approaches

  • Quick insights and specific metrics

  • Direct campaign management

  • General assistance and learning

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