Overview
Hero Marketer tracks essential Google Ads metrics that matter most for B2B SaaS companies. Each metric provides insights into your campaign's performance and helps optimize your marketing spend.
Core Metrics
Cost Metrics
Cost: Your total ad spend
How to read: Lower is generally better, but consider alongside conversions
Format: Local currency (e.g., USD, EUR)
Use case: Track spending against budget
Cost per Conversion (CPA): Average cost to acquire one conversion
How to read: Lower is better
Format: Local currency with 2 decimal places
Use case: Evaluate acquisition efficiency against your target CAC
Volume Metrics
Impressions: Number of times your ads were shown
How to read: Higher indicates broader reach
Format: Whole numbers
Use case: Measure campaign visibility and reach
Clicks: Number of times users clicked your ads
How to read: Higher indicates strong ad relevance
Format: Whole numbers
Use case: Gauge ad effectiveness and user interest
Conversion Metrics
Conversions: Number of completed desired actions
How to read: Higher is better
Format: Whole numbers
Use case: Track direct campaign success
Conversion Rate: Percentage of clicks that led to conversions
How to read: Higher is better
Format: Percentage with 2 decimal places
Use case: Measure landing page and offer effectiveness
Efficiency Metrics
Click-Through Rate (CTR): Percentage of impressions that resulted in clicks
How to read: Higher indicates better ad relevance
Format: Percentage with 2 decimal places
Use case: Evaluate ad copy and targeting effectiveness
Cost per Click (CPC): Average cost for each click
How to read: Lower is generally better
Format: Local currency with 2 decimal places
Use case: Monitor bidding efficiency
Working with Metrics
Metric Cards
Each metric appears in a card showing:
Current value for selected date range
Previous period value (when comparison enabled)
Percentage change (green for improvement, red for decline)
Brief description of the metric
Customizing Display
Use the dropdown on each metric card to select a metric
Choose from available metrics not already displayed
View selected metrics in both cards and charts
Comparing Performance
Enable comparison mode in the date selector
Choose comparison type (Previous Period, Year Over Year)
View side-by-side metrics and percentage changes
Analyze trends in the comparison chart overlay
Interpreting Results
Positive Indicators
Decreasing Cost per Conversion (CPA)
Increasing Conversion Rate
Improving Click-Through Rate (CTR)
Stable or decreasing Cost per Click (CPC)
Warning Signs
Rising CPA without increased conversion value
Declining CTR with stable impressions
Increasing CPC without improved conversion rates
High impressions but low clicks
Best Practices
Daily Monitoring
Check total spend vs. budget
Monitor conversion trends
Watch for significant metric changes
Review cost efficiency metrics
Weekly Analysis
Compare week-over-week performance
Analyze conversion patterns
Evaluate cost efficiency trends
Check campaign-level metrics
Monthly Review
Assess overall performance trends
Compare against industry benchmarks
Evaluate ROI and CAC targets
Plan optimizations based on data
Next Steps
Learn about Campaign Performance Comparison
Explore Dashboard Overview