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Dashboard Overview

Learn how to navigate and use the main features of the Hero Marketer dashboard to monitor your Google Ads performance.

John avatar
Written by John
Updated over a week ago

Overview

The Hero Marketer dashboard provides a centralized view of your Google Ads campaign performance. It displays key metrics, trends, and campaign data in an easy-to-understand format designed specifically for B2B SaaS marketing teams.

Dashboard Components

1. Header Section

  • Account Selection: View your active Google Ads account name

  • Date Range Selector: Choose your preferred date range for metrics

    • Select from preset ranges (Last 7 days, Last 30 days, etc.)

    • Set custom date ranges

    • Enable comparison mode to view performance changes

2. Metrics Grid

The metrics grid displays your key performance indicators:

  • Primary Metrics: View essential metrics like Cost, Conversions, and CAC

  • Comparison Data: When comparison mode is enabled, see percentage changes

  • Customization: - Use metric dropdowns to select which metrics to display

3. Performance Charts

Track your campaign performance over time with:

  • Time-based Trends: View metric changes over your selected period

  • Granularity Options: Switch between daily, weekly, or monthly views

  • Comparison Overlay: See historical data alongside current performance

4. Campaign Table

Review detailed campaign-level data:

  • Campaign List: See all active campaigns and their metrics

  • Sorting: Click column headers to sort by any metric

  • Status Filtering: Filter campaigns by status (Active, Paused, etc.)

  • Performance Data: View individual campaign metrics and trends

Using the Dashboard

Setting Your Date Range

  1. Click the date range selector in the header

  2. Choose a preset range or select custom dates

  3. (Optional) Enable comparison mode to see performance changes

  4. Click "Apply" to update all dashboard components

Customizing Your View

  1. Metrics Selection:

    • Click metrics in the grid to show/hide them in charts

    • Use the dropdown on each metric card to change the displayed metric

    • Choose from available metrics not already displayed

  2. Chart Granularity:

    • Use the granularity selector above charts

    • Choose daily, weekly, or monthly views based on your needs

  3. Campaign Filtering:

    • Use status filters to focus on specific campaigns

    • Sort the campaign table by clicking column headers

    • Select specific campaigns using the campaign filter

Reading Comparison Data

When comparison mode is enabled:

  1. Current period metrics appear in the primary display

  2. Previous period data shows below for easy comparison

  3. Percentage changes indicate performance trends

  4. Charts overlay historical data for visual comparison

Troubleshooting

Common Issues

  • Loading States: The dashboard shows skeletons while fetching data

  • No Data: Verify your date range and filter selections

  • Error Messages: Use the retry option in error dialogs

Need Help?

If you encounter issues:

  1. Check your internet connection

  2. Verify your Google Ads account connection

  3. Contact support if problems persist

Next Steps

Related Articles
Understanding Campaign Metrics
Campaign Performance Comparison
Troubleshooting Dashboard Issues
Hero AI Overview
Hero AI Troubleshooting Guide
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