Hero Marketer

Hero Marketer's comparison tools help you track performance changes over time, identify trends, and make data-driven decisions about your campaigns.

Click the date range selector in the dashboard header

Enable comparison mode using the checkbox

- Previous Period: Compare with the immediately preceding time period
- Year Over Year: Compare with the same period from last year

1. Click the date range selector in the dashboard header
2. Enable comparison mode using the checkbox
3. Choose your comparison type:
   - Previous Period: Compare with the immediately preceding time period
   - Year Over Year: Compare with the same period from last year

- Green: Improvement in performance
- Red: Decline in performance
- Gray: No significant change (±1%)

- Current period value
- Comparison period value
- Percentage change indicator
  - Green: Improvement in performance
  - Red: Decline in performance
  - Gray: No significant change (±1%)

The dashboard provides visual comparisons through:

Overlaid line charts showing both periods

Percentage change indicators on metric cards

- Overlaid line charts showing both periods
- Bar charts with side-by-side comparison
- Percentage change indicators on metric cards

Toggle between daily, weekly, or monthly granularity

Hover over data points to see detailed values

Click metric cards to show/hide specific metrics

Use the chart legend to focus on specific metrics

- Toggle between daily, weekly, or monthly granularity
- Hover over data points to see detailed values
- Click metric cards to show/hide specific metrics
- Use the chart legend to focus on specific metrics

Sort by any metric to identify top and bottom performers

Compare current vs. previous period values

- Sort by any metric to identify top and bottom performers
- Compare current vs. previous period values
- Filter campaigns by status or type
- Export data for deeper analysis

- Compare spend patterns across periods
- Analyze cost efficiency trends
- Track budget utilization rates
- Identify seasonal spending patterns

- Monitor conversion rate changes
- Track cost per conversion trends
- Analyze conversion volume patterns
- Identify high-performing periods

Identify campaigns with improving/declining performance

- Identify campaigns with improving/declining performance
- Compare cost efficiency across periods
- Analyze click-through rate trends
- Track quality score changes

- Best for: Recent changes and immediate impact
- Use case: Monitoring campaign launches or changes

- Best for: Regular performance tracking
- Use case: Identifying weekly patterns and trends

- Best for: Long-term performance analysis
- Use case: Strategic decision making and budget planning

- Best for: Seasonal analysis
- Use case: Understanding annual patterns

1. Daily Comparisons
 - Best for: Recent changes and immediate impact
 - Use case: Monitoring campaign launches or changes
2. Weekly Comparisons
 - Best for: Regular performance tracking
 - Use case: Identifying weekly patterns and trends
3. Monthly Comparisons
 - Best for: Long-term performance analysis
 - Use case: Strategic decision making and budget planning
4. Year-over-Year
 - Best for: Seasonal analysis
 - Use case: Understanding annual patterns

- Seasonal events
- Market changes
- Website updates
- Competitor activity

- Day-of-week effects
- Monthly trends
- Seasonal variations
- Long-term improvements

- Primary: Conversions, Cost per Conversion
- Secondary: Click-through Rate, Cost per Click
- Supporting: Impressions, Clicks

1. Consider external factors:
   - Seasonal events
   - Market changes
   - Website updates
   - Competitor activity
2. Look for patterns:
   - Day-of-week effects
   - Monthly trends
   - Seasonal variations
   - Long-term improvements
3. Focus on key metrics:
   - Primary: Conversions, Cost per Conversion
   - Secondary: Click-through Rate, Cost per Click
   - Supporting: Impressions, Clicks

1. Document what worked
2. Consider scaling successful campaigns
3. Apply learnings to other campaigns
4. Monitor for continued success

1. Check for tracking issues
2. Review recent changes
3. Analyze competitor activity
4. Make data-driven adjustments
    

Learn about <a href="https://support.heromarketer.io/en/articles/11686433-dashboard-overview">Dashboard Overview</a>

Explore <a href="https://support.heromarketer.io/en/articles/11686757-troubleshooting-dashboard-issues">Troubleshooting Dashboard Issues</a>

Review <a href="https://support.heromarketer.io/en/articles/11686519-understanding-campaign-metrics">Understanding Campaign Metrics</a>

- Learn about <a href="https://support.heromarketer.io/en/articles/11686433-dashboard-overview">Dashboard Overview</a>
- Explore <a href="https://support.heromarketer.io/en/articles/11686757-troubleshooting-dashboard-issues">Troubleshooting Dashboard Issues</a>
- Review <a href="https://support.heromarketer.io/en/articles/11686519-understanding-campaign-metrics">Understanding Campaign Metrics</a>

Learn how to compare campaign performance across different time periods to identify trends and optimize your Google Ads strategy.

Campaign Performance Comparison

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Campaign Performance Comparison

Overview

Comparison Features

Time Period Comparison

Metric Comparisons

Visual Comparisons

Analysis Tools

Performance Charts

Campaign Table

Common Comparison Scenarios

Budget Performance

Conversion Analysis

Campaign Optimization

Best Practices

Choosing Time Periods

Analysis Tips

Taking Action

When Performance Improves

When Performance Declines

Next Steps