What is Chat Mode?
Chat Mode gives you complete control over the agent's behavior and is perfect for brainstorming ideas and handling all Google Ads tasks except systematic campaign analysis and optimization recommendations. It provides direct, conversational assistance where you guide the conversation and decisions.
Perfect for hands-on marketers who want: Complete control over agent behavior and responses, brainstorming campaign ideas and strategies, ask questions about performance, request specific metrics, make simple campaign adjustments, get quick insights, general Google Ads assistance and troubleshooting support.
Using Chat Mode
Starting a Conversation
Click the New Chat button (β») in the top right
Type your request in the Message Input field
Press Enter or click the Send button
Making Campaign Changes
Request the change you want to make
Review the suggested action in the Action Area
Click Confirm to apply changes
Getting Performance Data
Ask for specific metrics or time periods
View results in the Chat Messages
Download reports when available
Common Actions
Brainstorming & Strategy
Help me brainstorm campaign ideas for our new product launch
What are some creative angles for our B2B messaging?
Suggest targeting strategies for enterprise customers
Give me ideas for ad copy variations to test
Campaign Management
Pause Campaign X
Increase budget for Campaign Y
Check yesterday's performance
Quick Insights & Metrics
Show me yesterday's performance summary
Which campaigns spent the most this week?
Get click-through rates by device type
General Assistance & Learning
How do I set up responsive search ads?
What's the difference between broad and phrase match?
Troubleshoot why my ads aren't showing
When to Use Chat Mode
Best for:
Complete control over the conversation and agent behavior
To brainstorm ideas and explore creative approaches
To ask specific questions and get targeted answers
To make direct campaign changes with immediate feedback
Quick metrics and performance summaries
Learning about Google Ads features and best practices
Troubleshooting account issues with guided assistance
Day to day operational tasks
Consider Analysis Mode for:
Systematic analysis of existing campaign performance
Detailed optimization recommendations
Pattern identification across campaigns
Strategic performance reviews