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Chat Mode

Learn how to use Chat Mode to brainstorm ideas, maintain complete control over agent behavior, and handle all your Google Ads

John avatar
Written by John
Updated this week

What is Chat Mode?

Chat Mode gives you complete control over the agent's behavior and is perfect for brainstorming ideas and handling all Google Ads tasks except systematic campaign analysis and optimization recommendations. It provides direct, conversational assistance where you guide the conversation and decisions.

Perfect for hands-on marketers who want: Complete control over agent behavior and responses, brainstorming campaign ideas and strategies, ask questions about performance, request specific metrics, make simple campaign adjustments, get quick insights, general Google Ads assistance and troubleshooting support.

Using Chat Mode

  1. Starting a Conversation

    • Click the New Chat button (↻) in the top right

    • Type your request in the Message Input field

    • Press Enter or click the Send button

  2. Making Campaign Changes

    • Request the change you want to make

    • Review the suggested action in the Action Area

    • Click Confirm to apply changes

  3. Getting Performance Data

    • Ask for specific metrics or time periods

    • View results in the Chat Messages

    • Download reports when available

Common Actions

Brainstorming & Strategy

  • Help me brainstorm campaign ideas for our new product launch

  • What are some creative angles for our B2B messaging?

  • Suggest targeting strategies for enterprise customers

  • Give me ideas for ad copy variations to test

Campaign Management

  • Pause Campaign X

  • Increase budget for Campaign Y

  • Check yesterday's performance

Quick Insights & Metrics

  • Show me yesterday's performance summary

  • Which campaigns spent the most this week?

  • Get click-through rates by device type

General Assistance & Learning

  • How do I set up responsive search ads?

  • What's the difference between broad and phrase match?

  • Troubleshoot why my ads aren't showing

When to Use Chat Mode

Best for:

  • Complete control over the conversation and agent behavior

  • To brainstorm ideas and explore creative approaches

  • To ask specific questions and get targeted answers

  • To make direct campaign changes with immediate feedback

  • Quick metrics and performance summaries

  • Learning about Google Ads features and best practices

  • Troubleshooting account issues with guided assistance

  • Day to day operational tasks

Consider Analysis Mode for:

  • Systematic analysis of existing campaign performance

  • Detailed optimization recommendations

  • Pattern identification across campaigns

  • Strategic performance reviews

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