Overview
Hero Marketer's product management system allows you to add and organize multiple products within your account. Each product can be individually analyzed by our AI to create highly targeted and effective advertising campaigns while maintaining consistent branding and messaging across your portfolio.
Prerequisites
Active Hero Marketer account
Connected Google Ads account
Product details ready for optimization:
Clear product name and description
Target audience information
Landing page or website URL
Key features and benefits
Unique selling propositions
Adding a Product
1. Access Product Management
Navigate to your Hero Marketer dashboard
Click your account name in the sidebar to open the menu
Select "Add Product" to start the creation process
2. Enter Product Information
Fill in the required details:
Product name (be specific and descriptive)
Comprehensive product description
Website URL for the product landing page
Enhance your description with:
Primary benefits and features
Target audience characteristics
Unique value propositions
Market positioning
Competitive advantages
3. Review AI Analysis
Our AI will analyze your product details to generate:
Market opportunity assessment
Target audience insights
Competitive positioning recommendations
Suggested messaging strategies
Review and refine the analysis:
Confirm accuracy of AI insights
Add missing context or information
Adjust any misaligned suggestions
Managing Products
Product Information Guidelines
Product Name
Use your official customer facing product name
Keep it consistent with your marketing materials
Avoid internal codenames or technical versions
For multiple products, focus on the primary offering
Product Description
Follow our proven formula: "[Product name] is a [category] that helps [target audience] achieve [specific outcome]."
Include these essential elements:
Key features that address customer needs
Primary benefits that differentiate you
Specific pain points your product solves
Unique selling propositions with metrics
Current promotions or special offers
Best Practices
Be Specific and Measurable
Use concrete details with numbers
Include specific features and outcomes
Add industry benchmarks when possible
Reference time-to-value periods
Focus on Customer Outcomes
Explain problems your product solves
Highlight measurable improvements
Include ROI metrics when available
Address immediate and long-term benefits
Use Clear, Compelling Language
Write at a business professional level
Use industry standard terminology
Keep sentences focused and direct
Balance technical accuracy with readability
Troubleshooting
Common Issues
Product Not Saving
Check required field completion
Verify URL format
Ensure description meets minimum length
Try refreshing the page
AI Analysis Delayed
Wait for the analysis to complete (typically 1-2 minutes)
Check your internet connection
Verify product details are sufficient
Try adding more context if needed
Product Not Appearing
Confirm successful save message
Check account selection
Refresh product list
Clear browser cache if needed
Next Steps
After adding your product:
Review the AI-generated insights
Set up your first campaign using our campaign creation guide
Monitor performance in the analytics dashboard
Need Help?
Check our troubleshooting guide
Visit our product optimization guide
Contact support through Intercom