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Sensible Default in Campaign Creation

Learn how Hero Marketer streamlines Google Ads campaign creation through a simplified 3-step process with AI-driven defaults.

John avatar
Written by John
Updated over a week ago

Overview

Hero Marketer automates Google Ads campaign creation using AI-driven defaults and a simplified 3-step workflow. This document explains our automated approach and where user decisions are needed.

Step 1: Targeting

The first step focuses on essential campaign targeting settings.

What We Automate:

  • Goal: Set to "Leads" (for B2B SaaS focus)

  • Campaign Type: Set to "Search"

  • Campaign Name: Auto-generate based on targeting

  • Bid Type: Set to "Max Clicks"

  • Target CPA/ROAS: Automatically uncheck (Hero Marketer manages optimization)

User Input Required:

  • Country: Select target country

  • Product: Select the product to advertise

  • Seed Keyword: Enter primary keyword for campaign focus

  • Landing Page: Specify destination URL

  • Sitelinks: Add up to 4 optional sitelinks. Sitelink descriptions are auto-generated based on the sitelink URL.

Step 2: Keywords

The second step handles keyword selection and budget determination.

What We Automate:

  • Keyword Research: AI-powered clustering of relevant keywords

  • Budget Calculation: Automatically set based on selected cluster

  • Match Types: Set to "Exact Match" for precise targeting

  • Search Network: Search campaign only (Display Network off)

  • Language: Set to English

  • Campaign Schedule: Set to "All day"

User Input Required:

  • Keyword Cluster Selection: Choose one cluster from AI-generated options

Important Notes:

  • Budget is automatically calculated based on the selected keyword cluster

  • Each cluster shows estimated cost and performance metrics

  • Budget adjustments are handled through keyword selection

Step 3: Ad Copy

The final step focuses on ad creation and review.

What We Automate:

  • Ad Copy Generation: AI creates optimized ad variations

  • Character Limits: Automatic validation of all text elements

  • Display URL: Auto generated from landing page

  • Ad Assets: Proper formatting and structure

User Input Required:

  • Review and edit AI generated ad copy

  • Validate final ad content

Notes:

  • All ad copy follows Google Ads guidelines

  • Character limits are enforced automatically

Key Benefits of Our Approach

  • Reduces campaign setup time from hours to minutes

  • Applies B2B SaaS best practices automatically

  • Ensures compliance with Google Ads policies

  • Eliminates budget guesswork through data-driven calculations

  • Focuses user decisions on strategic elements (targeting, keywords, messaging)

User Journey Summary

  1. Targeting (Step 1)

    • Select country and product

    • Enter seed keyword

    • Add landing page and sitelinks

  2. Keywords (Step 2)

    • Review AI-generated keyword clusters

    • Select cluster (sets budget automatically)

  3. Ad Copy (Step 3)

    • Review and edit AI-generated ad copy

    • Validate final ad content

  4. Campaign Launch

    • Hero Marketer handles technical configuration

    • Campaign goes live with optimized settings

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