Overview
Hero Marketer automates Google Ads campaign creation using AI-driven defaults and a simplified 3-step workflow. This document explains our automated approach and where user decisions are needed.
Step 1: Targeting
The first step focuses on essential campaign targeting settings.
What We Automate:
Goal: Set to "Leads" (for B2B SaaS focus)
Campaign Type: Set to "Search"
Campaign Name: Auto-generate based on targeting
Bid Type: Set to "Max Clicks"
Target CPA/ROAS: Automatically uncheck (Hero Marketer manages optimization)
User Input Required:
Country: Select target country
Product: Select the product to advertise
Seed Keyword: Enter primary keyword for campaign focus
Landing Page: Specify destination URL
Sitelinks: Add up to 4 optional sitelinks. Sitelink descriptions are auto-generated based on the sitelink URL.
Step 2: Keywords
The second step handles keyword selection and budget determination.
What We Automate:
Keyword Research: AI-powered clustering of relevant keywords
Budget Calculation: Automatically set based on selected cluster
Match Types: Set to "Exact Match" for precise targeting
Search Network: Search campaign only (Display Network off)
Language: Set to English
Campaign Schedule: Set to "All day"
User Input Required:
Keyword Cluster Selection: Choose one cluster from AI-generated options
Important Notes:
Budget is automatically calculated based on the selected keyword cluster
Each cluster shows estimated cost and performance metrics
Budget adjustments are handled through keyword selection
Step 3: Ad Copy
The final step focuses on ad creation and review.
What We Automate:
Ad Copy Generation: AI creates optimized ad variations
Character Limits: Automatic validation of all text elements
Display URL: Auto generated from landing page
Ad Assets: Proper formatting and structure
User Input Required:
Review and edit AI generated ad copy
Validate final ad content
Notes:
All ad copy follows Google Ads guidelines
Character limits are enforced automatically
Key Benefits of Our Approach
Reduces campaign setup time from hours to minutes
Applies B2B SaaS best practices automatically
Ensures compliance with Google Ads policies
Eliminates budget guesswork through data-driven calculations
Focuses user decisions on strategic elements (targeting, keywords, messaging)
User Journey Summary
Targeting (Step 1)
Select country and product
Enter seed keyword
Add landing page and sitelinks
Keywords (Step 2)
Review AI-generated keyword clusters
Select cluster (sets budget automatically)
Ad Copy (Step 3)
Review and edit AI-generated ad copy
Validate final ad content
Campaign Launch
Hero Marketer handles technical configuration
Campaign goes live with optimized settings